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Sales Storytelling Training Workshop for Business Development Teams

Hi, I’m Jordan Bower: Expert Facilitator of Transformational Storytelling Workshops for Business Development Teams

I have developed a remarkable, highly engaging storytelling workshop training that I have delivered to more than 150 organizations around the world.

My workshop does much more than teach “how to tell a story”. Your team will learn the art, craft and science of sales storytelling—and then use your personalized insights to immediately transform your selling approach.

With my expert guidance, you will take your pitches, demos, presentations, storytelling with data, and other messaging you use with prospects, clients or internal stakeholders and elevate to a new level of engagement and impact!

Book a call with me today to discuss how I can deliver transformational impact.

“We came into the room with a complex technical product, and walked away from the workshop knowing exactly which stories we should be telling and why.”

— VP Product, Unbounce

Transformational Storytelling Training Workshop for Sales Teams: How It Works

DESIGNED FOR:

Sales Teams & Orgs with any level of experience in storytelling

FORMAT:

In-Person in the US/Canada.
(Virtual also available
on a select basis.)

DURATION:

Standard workshop is
2 days of learning.
(Shorter/longer trainings
also accommodated.)

CLASS SIZE:

In-Person: Up to 50

What Your Team Will Do

1. Learn the Craft of Sales Storytelling

  • Key Sales Storytelling Frameworks

  • Foundational Tools and Skills

  • Study Best Practice Examples

2. Learn the Art of Sales Storytelling

  • How to Create a Clear Narrative

  • How to Deliver with Engagement

  • How to Understand Your Audience

  • How to Elevate Your Impact

3. Learn to Transform Your Real Stories

  • Improve Creative Problem Solving

  • Ideate New Approaches and Tactics

  • Shift Your Perspective on Success

  • Address Change Resistance and Incorporate Change

All in one transformational workshop!

“Jordan knows his stuff inside and out, and he communicates it wonderfully.”

— Workshop Attendee, Canadian Tire Triangle Leadership Academy

What Your Team Will Get:

  • Learn an innovative process that will elevate your impact in all the ways you communicate in sales (writing, verbal, visual, digital…)

  • Participate in interactive exercises that let everyone on your sales team get your own personalized insights

  • Apply your new ideas to your existing sales messaging—designing improvements that your team can use immediately

  • Learn how to use feedback from your team to continuously improve the impact of your sales messaging

  • Design your own action plan to sustain your team’s learning

  • Get guidance from a renowned expert in sales storytelling!

“We have seen immediate improvement in all our communication, from how we tell the story of our founders to how we express the vision and value of our product. Jordan’s workshop delivered impact from our executives to individual contributors.”

— Chief Revenue Officer, King’s Hawaiian

How Your Workshop is Customized

  • Jordan will interview 3 members of your team before the workshop

  • Jordan will help you pre-select your real case studies that will be used during the workshop

  • Jordan’s dynamic facilitation style makes every workshop different

  • Every member of your team will receive individualized feedback

  • Jordan will guide your team to develop your own tailored action plan

  • After the workshop, Jordan will meet with your team’s leadership to recommend how you can sustain your learning

Meet Jordan Bower.

A dynamic lateral thinker, expert group facilitator and accomplished business storyteller, Jordan Bower has been teaching the art, craft and science of strategic storytelling in business for nearly fifteen years. 

Jordan has delivered more than 150 storytelling workshops to organizational clients, including tech companies like Autodesk and Mozilla, large scale corporations like King’s Hawaiian and Canadian Tire, as well as many groups across small and medium-sized business, non-profits and the public sector. As a keynote speaker, he has delivered talks and workshops at conferences and events in North America, Europe and Asia.

Jordan often supplements his workshops with transformational coaching, consulting and advisory engagements. He is based in Vancouver, Canada, where he still enjoys very long walks.

LinkedIn

FAQs

  • The training includes 3 learning modules:

    1. Overview of Business Storytelling: What it is and why it is relevant

    2. Foundations and Frameworks of Business Storytelling: How to think about integrating storytelling ideas in business mesages

    3. Putting the ideas into practice: Applying new insights to the team’s real messaging.

    These modules are supplemented with a mix of interactive exercises, peer learning groups and large group facilitated conversation.

  • Very! We keep the energy up with real world examples of effective business storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.

  • This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.

  • Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.

  • Yes! Before every workshop, we conduct research that allows us to customize content and examples to your group. Before the session, we will suggest examples of your real messaging that can be “workshopped” during the training. These examples may be marketing materials, a slide from a Powerpoint deck, or other relevant “stories”.

    Don’t worry, we will guide you to the best stories to work on in the training, and you will approve everything in advance!

  • Yes! We love working with our clients to maximize the value they get from our training. Just send us a message!

  • No! The workshop uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.

  • Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered more than 100 storytelling workshops!

  • Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop.

    Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.

  • This storytelling training is often the first step in a change initiative. Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.

  • This content is presented as a workshop, rather than a storytelling training for business, because participants will “workshop” real examples of their mesaging. The workshop is highly engaging and interactive, focusing on developing storytellers rather than “training” them.

 

Get in touch with Jordan

Let’s schedule a 30 min consultation to discuss your group, your goals, and how I might be able to help.