Storytelling Training
for Executives and Leaders
An immersive workshop designed for senior leadership teams navigating human-scale growth, change, and transformation
The Short Story
Storytelling is a leadership superpower. But in order to use that superpower to its potential, leaders need to see storytelling as more than just words — it’s your ability to move people through emotional and creative connection.
Hi, I’m Jordan Bower — and for the last 15 years, I have been teaching business leaders how to apply this enduring human wisdom.
This Leadership Storytelling Training is built for executive and senior teams who are navigating big shifts like transformation, growth, and realignment — and who need to bring people with them.
The goal is help you do more than tell the story — it’s to embody the story, so that you can motivate through trust, vision, and authentic connection.
I’ve done this with more than 200 organizations across a huge array of industries. If you’ve got a story to tell, I can help you tell it with visionary effectiveness.
Let’s start a conversation and explore how we might collaborate.
Who This Storytelling Training is For
Leadership Storytelling Training designed specifically for:
Executive and senior leadership teams
Founders and C-level teams
Divisonal and high-potential leaders
Org-level change influencers
Whether you're entering a new market, repositioning, restructuring, or evolving your culture, this training equips your leadership team to communicate with power, precision, and presence.
Build the skills to pinpoint the narrative.
What You’ll Walk Away With
✅ Aligned narrative around your strategic direction
✅ Clear, confident and creative communication skills
✅ Stronger trust and connection among leaders
✅ A story your people can believe in — and follow
Training Use Cases:
Unifying the executive team's strategic narrative
Leading complex organizational transformation
Communicating vision in high-stakes moments
Cascading consistent messaging across the org
Rebuilding trust after disruption or turnover
Why Leadership Storytelling Matters
Leadership storytelling matters profoundly because it can transform how people engage with goals, data, and visions.
Storytelling at this level isn’t about presentation skills. It’s about:
Creating shared understanding in the face of ambiguity
Translating vision into language that resonates
Influencing boards, stakeholders, and teams by seeding stories that are designed to spread
Addressing resistance with empathy and emotional intelligence
Cascading alignment through consistent, authentic narratives that everyone can share on their own terms and language
Having worked with more than 200 companies, I know from long experience that the stories leaders tell — and the ones they don’t — literally shape organizational reality. The future you’re moving towards, and the map that overcomes the obstacles that lie in your way.
This training helps you shape that story intentionally.
What Makes this Leadership Storytelling Training Different
Other storytelling trainings focus on presentation skills. This training focuses on using narrative to drive your leadership agenda.
You won’t just learn how to tell better stories — you’ll transform how you communicate your leadership. Here’s what makes this experience different:
💗 It’s About Human-Centered Skills, Not Generic Frameworks
Storytelling frameworks can be important in leadership. But much more important is your ability to speak with clarity, emotional intelligence, and strategic insight. Instead of telling you how to tell the story, the goal of this workshop is to uncover what’s in the way of effective communication — and help you develop practical, tactical solutions to address it.
♟️ It’s Strategically Anchored, Not Just Expressive
Every workshop is built around your real strategic narratives — the messaging that you are currently using to achieve your real goals with your real stakeholders and audiences. The goal of the workshop is help you see new ways to achieve your goals with greater effectiveness and less effort by providing simple, practical and tailored insights you can implement immediately.
✳️ It Addresses Storytelling Holistically, Not Just The Words
In a digital, AI-integrated world, “storytelling” has become about much more than the copy — it’s as much about the experience you create through your presentation style, visual language, and creative expression as it is in what you say. This training will help you shift your mindset about what storytelling is — so you can uncover more engaging mechanisms to drive your influence.
🔄 It’s Facilitated For Real Dialogue, Not Taught From The top Down
Effective storytelling needs to be cultivated, nurtured and unblocked. That’s why this training is a facilitated experience with real-time coaching, reflection, and collective insight — where you and your colleagues can practice, explore, and shift how you communicate with each other and your real stakeholders, driving immediate tangible impact.
✅ It Leads to Real Change
It’s not just that you will learn how to be a storyteller — this training consistently delivers a meaningful mindset shift that will reveal new ways for your team to move forward. I can supplement this transition with optional post-session support — coaching, virtual refreshers, or advisory — to help your team integrate what they’ve learned and keep building narrative muscle.
✨ Ready to explore a training for your team?
Your Immersive Training Experience
This is an immersive, interactive learning experience built to help your leadership team think deeply and strategically about how you can be more effective and efficient in achieving your real communications goals.
Key workshop outcomes include:
✅ A practical storytelling toolkit your team can use right away
✅ Greater clarity and alignment in team messaging
✅ Stronger connection across roles, levels, and departments
✅ Deeper understanding of the needs and values of your stakeholders
✅ A starting point for a team narrative — one you can build on strategically
What You’ll Do In a Training
Reflect on how you currently communicate — and what’s getting in the way from your messaging creating the impact you want
Learn accessible storytelling frameworks that work in the most important business context — yours
Practice applying storytelling principles to your real-world challenges — not just hypotheticals
Build shared language and alignment that carries forward after the session
Learn how to structure your message, align it with strategic direction, and communicate with consistency — across silos, functions, and roles.
Sample 1-Day Training Flow
Morning: Foundations
Gain the tactics and tools to communicate your team or organization’s strategic messaging clearly and effectively
Afternoon: Practice
Develop an appreciation for story as a means to influence and persuade — and learn how to share your insights for maximum effect.
Closing: Next Steps
Debrief your experience and develop actionable next steps to sustain your insights and accelerate your impact.
This Training Creates Immediate Impact
Leaders that attend this workshop consistently report improvements in
✅ Narrative Awareness — Understanding the role of storytelling in shaping perception, creating connection, and driving business impact
✅ Shared Language — Build cohesion in storytelling across your team
✅ Communication Confidence — Speak “the real story” with emotional intelligence, authentic presence, and strategic clarity
✅ Human Influence — Motivate others authentically — not by force
✅ Innovative Thinking — Use your creative problem solving to tackle real-world communication challenges
What You’ll Get
A mindset shift in how to approach leadership communication — especially around change
Tools and techniques for real world leadership storytelling challenges
Greater confidence in spreading transformational strategic narratives
Renewed connection to team, purpose and impact
Innovative solutions to your real world challenges
What the Workshop Process Includes:
1. Pre-Workshop Discovery
includes 1:1 interviews with team members, strategy and communications review, and goal setting session with team leaders
2. Tailored Workshop Curriculum
includes pre-workshop expectation setting emails, customized examples and exercises, and real-world team case studies.
3. Post-Workshop Follow-up
includes recommended resources tailored to your team, and a debrief session with leaders outlining recommended next steps
WHAT THEY’RE SAYING
"Jordan's leadership storytelling training challenged us perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
Why Choose This Storytelling Training?
Shift your foundational leadership communications skills with clear, tangible outcomes:
Clear alignment to leadership competencies and communication goals
Behavior change that lasts beyond the session
Relevance to the real challenges your teams are navigating now
A trusted facilitator who can handle nuance, power dynamics, and emotion with care
ROI you can see — in stakeholder engagement, alignment, and performance
This is what I deliver — and why over 200 organizations have trusted me with their teams.
Training Formats
1 or 2 day in-person immersion
1/2 day in-person skill development
90-120 min keynote introduction
Multi-session virtual collaboration
Multi-week narrative redesign
Enterprise roll-out
About Jordan Bower
I’m Jordan Bower — a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.
I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.
My approach blends:
Narrative strategy (storytelling that aligns to business goals)
Emotional intelligence (to help people connect with honesty and empathy)
Facilitation mastery (to shift team dynamics in real time)
This isn’t just what I teach — it’s what I live.
I’d love to share my passion with your team.
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
WHAT PEOPLE ARE SAYING
“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
a true transformational learning experience
Ready to learn more?
Let’s talk about how this storytelling training could support your goals. Whether you want to build confidence, sharpen messaging, or align around a new strategy, story is the most human and effective way to begin.
Let’s find the story your team is here to tell — and help them tell it with clarity, courage, and impact.
👉 Looking for something designed for functional teams?
Check out the Storytelling Workshop for Teams — helping organizational teams build their influence without positional authority.
👉 Supporting change agents inside your organization?
Explore the Leadership Communication Training for Change Agents — a skills workshop for HR, L&D, and change leaders.
WHAT PEOPLE ARE SAYING
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
Frequently Asked Questions
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Most leadership communication training focuses on presentation delivery or message structure. Our leadership storytelling training addresses the deeper strategic challenge: how to develop and deploy narratives that drive organizational transformation. We focus on the cognitive and emotional dimensions of leadership storytelling, not just delivery techniques.
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Through our confidential executive discovery process, we identify your team's specific strategic challenges, stakeholder dynamics, and transformation objectives. The program incorporates your actual strategic priorities and leadership challenges, ensuring immediate relevance and application.
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Executive teams consistently report three key outcomes: accelerated stakeholder alignment, enhanced change leadership capabilities, and more authentic leadership presence. Leaders develop practical narrative tools they can apply immediately to their most pressing strategic challenges.
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Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.
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We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
Lead transformation from the inside out.
Ready to kickstart your organization's change journey?
Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.