Lead with Narrative!
Leadership Storytelling Training Workshop
Use leadership storytelling techniques to create compelling and strategic business narratives that build teams, drive results and call others to action.
Master the art and science of leadership storytelling
Hi! I’m Jordan Bower—master leadership storytelling trainer.
I’ve taught nearly 200 businesses and 1000s of leaders how to take their data-driven business messages and transform them into compelling strategic narratives that engage hearts and minds—clarifying ideas, earning trust and connecting authentically with stakeholders, customers and audiences.
My leadership storytelling training workshop is a truly transformational experience that will do much more than teach your leadership team to tell stories—I will help you learn to resonate like leadership storytellers, so you can communicate your real leadership messages with confidence, authenticity, and lasting audience impact.
In-person and virtual learning options available. Let’s collaborate!
Get in touch. (I respond to every message personally)
Storytelling Training Clients
Jordan Bower has worked with executives and leaders across many industries, including:
"Jordan’s leadership storytelling training connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!!”
— Chief Marketing Officer, IFF
The Business Case for Leadership Storytelling
Executives, managers, high-potentials and salespeople from all levels and divisions can use strategic leadership storytelling to inspire, motivate, inform and contextualize many different types of business messages.
In your leadership storytelling training workshop, you’ll cover topics like:
Crafting strategic narrative arcs that get your message across—clearly and effectively
Understanding the why of storytelling so you can up the impact of every business message
Storytelling frameworks that will hook your audience and close with a clear call to action
Elevating data by using storytelling methods that give your numbers impact
Tailoring your message to the needs, goals and language of every different audience
Expressing yourself authentically to heighten the impact of your thought leadership
Learn leadership storytelling techniques that apply everywhere
✅ Presentations, pitches, and town halls
Use storytelling structure to design messages that are clear and easy to follow. Learn to engage your audience’s imagination and emotion, so they can see and feel the issue—opening them to understand your ideas and solutions.
✅ Formal and in-formal leadership
Go beyond polished stories and get better at thinking on your feet. Become an agile leadership storyteller who can quickly convey connection, humor and insight. Use storytelling techniques to clarify, simplify, connect and express understanding.
✅ Transformation and change efforts
Galvanize change narratives, shifting your message from the what and the how to the why. Express strategic clarity and improve how you drive buy-in and results. Achieve better sales outcomes by engaging your customer in consultative change.
✅ Storytelling with Data
Apply storytelling strategies and give data-driven narratives creativity and life. Paint an imaginative picture with your innovation stories. Elevate the value of your data to improve engagement, understanding and meaning in your leadership messages.
How Leadership Storytelling Training Powers Better Businesses
Build authentic stakeholder relationships
Authenticity is crucial for engaging audiences and making messages resonate on a personal level. By humanizing yourself as a leader, your ideas are much more likely to be perceived as trustworthy. You can better tailor your message to different audiences, so you can connect your goals to specific, personalized calls to action.
Enhance the impact of strategic communication
You can simplify complex messages by using storytelling techniques, making your ideas much more comprehensible and accessible to your audiences. Rather than relying on data to tell the story on its own, you can use strategic storytelling to convey the value of your products, ideas, objectives, or services.
Use creativity to drive innovation and change
Very few people have ever been inspired by an Excel spreadsheet. When it comes to motivating transformation, strategic storytelling is essential for helping your stakeholders imagine a world that does not yet exist. Storytelling can help them follow the logical path that gets from here to there—and motivate them to find the courage to face change resistance.
Raise the ceiling on your career
Leaders are responsible for creating strategic narratives, testing them with intended audiences and adapting them as the surrounding context changes. By learning leadership storytelling, you can become more capable and confident communicating in all settings—internal and external. Leadership storytelling can give you a competitive edge, accelerating your career.
Use personal stories in a professional setting
Connect your own personal wisdom to a broader context. Build confidence and learn a creative process for finding, developing, polishing and delivering your unique personal narratives. Enhance your communication, build your influence and become much more relatable as a leader.
Adapt your messaging to different audiences
Every leader needs the ability to tell a slightly different story as the audiences, circumstances and context changes—especially in today’s volatile and unpredictable reality. Storytelling techniques can help you hone in on the core of your messaging—reinterpreting it in dynamic and inventive ways so you can get the message across in your own unique approach and style.
Work with Master Storyteller, Jordan Bower
Jordan is a skilled leadership storytelling coach and facilitator who will help by:
🚀 Challenging your team’s existing thinking, habits and systems
🚀 Guiding you through a solutions-oriented creative process
🚀 Delivering subject matter expertise, direction and vision
🚀 Helping you synthesize various perspectives and inputs
🚀 Taking actionable steps towards sustaining your transformation
A Tailored Program to Meet Your Unique Needs
Remarkably, every single storytelling training is different.
Before every training, I conduct research into your team, your messaging and your goals. I use what I learn to tailor the basic spine of my standard training to suit your team and your goals. My smart, methodological and insightful facilitated approach consistently drives sustainable learning.
Ultimately, I will do more than teach you leadership storytelling theory—I will guide your team to take universal storytelling techniques and apply them uniquely to your business context, so you can put them to action.
How a Standard Leadership Storytelling Training is Structured
Leadership Storytelling Training Workshop
Delivery: In-person or virtual format, up to 30 participants
Length: In-person, one day or half day. Virtual, two three-hour sessions or tailored to your needs.
Content: Participants learn a strategic storytelling mindset and apply it to a real leadership narrative relevant to their work, with the goal of making their real leadership messaging more effective.
Structure: Training combines best practice examples, paired and small group exercises, facilitated discussions, and plenty of real practice
Audience: Leaders from any function who want to be more effective communicators
Outcome: A new perspective on the value of strategic storytelling; customized steps to implement the learning; clear and immediate ways to improve existing team narratives.
Facilitator: Every leadership storytelling training is led by Jordan Bower.
Your Leadership Storytelling Training Workshop will help your team:
✅ Learn essential strategic storytelling frameworks, like storyboarding and empathy mapping
✅ Turn your data into thoughtful, compelling and strategic narratives messages
✅ Think outside-the-box to develop new ways to get your message heard above the noise
✅ Practice leadership storytelling techniques and get immediate, personalized feedback
✅ Come together as a team, build deeper connections and have a lot of fun telling stories!
What makes Lead with Narrative! storytelling training different
Expertly facilitated
Jordan infuses every training with personality, creativity and insight that will get you thinking differently—and then guide you to put your ideas immediately into action.
Cutting edge
New technologies like ChatGPT are changing the context of business storytelling. In this storytelling training, your team will step back to discuss the implications of this massive transformation—developing actionable ways you can respond to change.
Highly interactive
More than the theory, your busy team needs to learn to put storytelling to immediate action. This training creates a hands-on, trusting atmosphere that is directly focused on storytelling as applied to a business context. Get outside your comfort zone and try something new. You’ll be glad you embraced the magic of leadership storytelling!
Jordan Bower makes learning easier.
Jordan Bower is a transformative storytelling consultant and a dynamic facilitator of individual and organizational change.
Jordan helps corporate leaders, business owners, and entrepreneurs adapt systems, strategies and strategic narratives—so you can lead growth and sustain fulfillment throughout volatility and ambiguity.
Jordan has custom designed and led nearly 200 leadership storytelling trainings for organizational teams, helping 1000s of leaders and executives become more engaging, creative, and effective in their communication.
More about Jordan Bower, Storytelling Coach, Consultant and Facilitator
Jordan is a compelling thought leader who has spoken at dozens of events and podcasts about the applications of storytelling to business. He has been teaching business storytelling for over 10 years.
Jordan’s insights into storytelling come from personal experience. He’s traveled the world, including walking across America—for real—and translated his insights into accessible, practical and creative inspiration.
Jordan is an expert in the human dynamics of change. More than theory, Jordan can help your team address change resistance—so you can take your insights and integrate them into your work sustainably.
Let’s start a conversation!
FAQs
How interactive is your leadership storytelling training?
Very! We keep the energy up with real world examples of effective leadership storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.
What types of storytelling does this leadership training cover?
This training takes a principle-based approach to leadership storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.
Does this storytelling training for leaders cover storytelling with data?
Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Leaders learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their leadership messaging.
However, this leadership storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.
What types of leadership teams attend your training?
Our process-oriented approach means that we can apply this workshop to many different organizational teams, including executives, sales, marketing, product, finance, operations, design, change management, HR, cross-functional teams and many, many more.
Do you tailor the storytelling training content to our team?
Yes! Before every leadership training in storytelling, we conduct research that allows us to customize content and examples to your group. These examples may include reports, documents, Powerpoint deck, or other relevant “stories”.
I have a shorter/longer timeline or a bigger/smaller group. Can you accommodate us?
Yes! We love working with our clients to maximize the value they get from our training. Just send us a message!
Does Jordan Bower facilitate every leadership storytelling workshop?
Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!
Are there additional resources after the training?
Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session. Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.
Can you help continue our learning after the storytelling training in leadership?
Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.