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Jordan Bower’s Transformational Business Storytelling Workshop

Take your team’s communication to a new level of impact with this immersive Business Storytelling Workshop, guided by a master change and storytelling facilitator.

An interactive workshop that delivers a new narrative to level up your communication impact.

Hi! I’m Jordan Bower — and after 15 years of facilitating storytelling workshops for 200+ companies, I’ve seen first hand how the communications landscape has changed.

Years ago, most business people thought storytelling was only about presentation skills. Just a few visionary leaders, like Steve Jobs, saw the bigger potential for using storytelling to shape a narrative in the hearts and minds of audiences.

Today, with so much noise, volatility, and change, narrative is everything. But many functional and corporate teams are stuck in old habits — focused on what business communications was, and not what it needs to be. This often handcuffs how they can respond to changing stakeholder needs, an evolving market, and new tech like AI 🚀

This business storytelling workshop will help your team make a shift in mindset. By peeling back layers, identifying new solutions, and putting insights into immediate action, you’ll be able to tell a new story about your data, vision, and impact.

I’ve worked with teams across the org — executives, sales, product, marketing, finance, operations, change management, HR, leaders and more. I would love to work with you!

Introducing Business Storytelling Training

Jordan’s Storytelling Workshop is an immersive learning experience — tailored to your team’s challenges.

  • Designed for: Any leadership, functional, or cross-functional business team

  • Standard Length: 1 to 2 full days (Shorter options available)

  • Format: Live, instructor-led

  • Delivery: In-person and virtual options

  • Customization: Tailored based on detailed pre-workshop research

  • Facilitator: Every storytelling training is led by Jordan Bower

  • Budget: Starts at $5,000 (virtual)/$10,000 (in-person)

Why Business Storytelling?

Because markets are in flux, attention spans are… huh? and AI is transforming everything.

Every business message — from reports to emails to PowerPoint decks to speeches, pitches, presentations — can be made more compelling, strategic, and authentic using the mindsets and techniques you’ll learn in this workshop.

Whether you need someone to get behind your idea, see the value in your insight, or buy-in to your recommendations, this business storytelling training will help.

✅ Improve Stakeholder Impact

Storytelling can help you achieve complex goals that will make you more compelling, persuasive, authentic, and impactful

✅ Collaborate More Efficiently

Develop shared language and reduce the time it takes your team to design, develop and spread crucial business messages.

✅ Integrate New Technology

Develop strategies and processes for how to use AI and other technology tools — and when to rely on human-crafted messaging.

WHAT THEY’RE SAYING

"Jordan's storytelling workshop challenged us perfectly.”

Karen Stanton, Chief Marketing Officer, IFF

Go beyond scripts and frameworks to develop a new way to think about effective communication.

Many traditional storytelling trainings focus exclusively on story structure and frameworks, like BLUF, STAR and others. These models can certainly be useful tools. But on their own, they’re not enough. They require underlying “intelligences” to be used to their potential:

  • Strategic Intelligence — to hone in on the goal of the message

  • Social Intelligence — to understand the complexity of stakeholder dynamics

  • Emotional Intelligence — to identify the needs, wants, and values of each audience

  • Creative Intelligence — to give a message personality and life

  • Transformational Intelligence — to understand and accelerate the process of change

This workshop is designed to help your team build these intelligences — and then put your new insights into immediate action.


How This Workshop Builds Team Intelligence

1. Explore Disruptive Ideas

See business storytelling techniques in action by studying best practice examples specifically chosen for your team’s role and industry.

2. Apply to Real Team Messaging

Work together with your team — in pairs and small groups — to develop a compelling, authentic, and strategic approach to put new insights into action.

3. Leave with Clear Next Steps

Envision a change journey that matches your goals, budget, and level of urgency — and leave feeling aligned on exactly what to do next.

GET TAILORED INSIGHTS

Who Attends Jordan’s Business Storytelling Training Workshop:

  • Executives and Leadership Teams navigating change and seeking stakeholder alignment

  • Sales and Marketing Teams developing compelling value narratives

  • Data and Analytical Teams translating complex insights for non-technical stakeholders

  • Innovation Teams communicating new ideas and transformational approaches

  • Engineers and Developers sharing product visions across the organization

  • Cross-functional teams guiding collaboration and organizational change

We’ve worked with more than 200 organizational teams — chances are we’ve worked with use cases just like you!

Jordan’s expertise spans industries.

Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:

WHAT PEOPLE ARE SAYING

“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”

Chief Operating Officer, Mid-Market Turnaround Consultancy

Jordan’s Tailored Approach

Workshops solve your real communication challenges — by guiding your team to practical, actionable insight.

Instead of a pre-defined curriculum with specific training objectives, Jordan’s storytelling workshops have a standard spine that is tailored to every group.

Before every workshop, Jordan conducts a robust assessment of your team’s current messaging and skills — and uses his insight to maximize the value of your learning.


A Standard 1-Day Workshop Outline

Morning: Learn Business Storytelling Fundamentals

Get new ideas to prompt your team to think outside the box.

  • Introductory icebreaker to surface hidden assumptions about storytelling in business

  • Review cutting-edge business storytelling best practice with examples customized to your team

  • Structured immersive storytelling exercises to practice fundamental tools, mindsets, and skills

  • Facilitated group discussions to build foundation for afternoon breakthroughts


Afternoon: Practice, Integration and Next Steps

Apply insights to your team’s real communications challenges.

  • Analyze real examples of team messaging to identify tangible opportunities for applying storytelling ideas

  • Structured design exercises to develop creative problem solving abilities

  • Iterative improvement through peer feedback and individualized coaching

  • Facilitated integration and implementation discussion to develop alignment around practical next steps

Business storytelling workshop facilitator Jordan Bower sits on the Burrard Bridge in Vancouver, Canada

About Your Business Storytelling Workshop Facilitator, Jordan Bower

Jordan Bower brings over 15 years of expertise in business storytelling training to your team. His unique approach combines deep emotional intelligence with strategic business acumen, helping organizations navigate complex change through the power of narrative.

Jordan has worked with more than 200 organizations across sectors, from Fortune 500 companies to innovative startups, bringing a rare blend of:

  • Strategic Insight: Connecting narrative to business outcomes

  • Emotional Intelligence: Uncovering the human dimensions of communication

  • Creative Facilitation: Creating engaging, participatory learning experiences

  • Change Expertise: Helping teams navigate transformation effectively

WHAT PEOPLE ARE SAYING

“Jordan's business storytelling training was transformative for our newly formed executive team. We quickly developed a shared narrative that aligned our strategic vision and helped us communicate more cohesively with our organization during a critical period of change.”

— CEO, Mid-Market Healthcare Organization

Workshop INVESTMENT

Level up your team’s business communication impact.

Virtual Business Storytelling Workshop

Starts at $5,000

A live storytelling training for your team.

  • Comprehensive pre-workshop research

  • Tailored content for your team's goals and business challenges

  • A facilitated virtual workshop for up to 300 team members

  • 30-day follow-up support

  • Custom implementation guidance for team leadership

In-Person Business Storytelling Workshop

Starts at $10,000

Get immersive in-person learning.

  • Comprehensive pre-workshop research

  • Tailored content for your team's goals and business challenges

  • An in-person workshop for up to 50 team members

  • Two follow-up virtual storytelling integration sessions

  • Additional tools and frameworks

  • Custom implementation guidance for team leadership

Enterprise Transformation — Storytelling in Action

Starts at $50,000

Embed new narratives through your team.

  • Comprehensive transformation program

  • Multiple workshops across key teams

  • Strategic narrative development

  • Leadership coaching program

  • Train-the-trainer components

  • Long-term implementation partnership

GET MORE INFO

Looking for a hybrid option? Or not sure which path is right for your team?

Let's discuss your specific challenges and design a storytelling training approach that delivers maximum impact for your organization.

Business Storytelling Workshop: Frequently Asked Questions


  • Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.

  • We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.

  • Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.

  • Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.

  • Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.

  • Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.

  • We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.

  • Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.

  • Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.

WHAT PEOPLE ARE SAYING

“What sets Jordan apart is his ability to bridge the strategic and emotional elements of communication. He helps us see the big picture while also guiding us to develop practical capabilities that transform how our sales people are experienced by their buyers.”

— Chief Revenue Officer, Professional Services Firm

Ready to Transform Your Team with a Business Storytelling Workshop?

Schedule a consultation to discuss how a business storytelling workshop can address your team's specific communication challenges — and create lasting impact.


Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.