Approach

For a long time, business communications has been seen as the last step of a process—a one-way communication from a leader or a company outwards to a stakeholder, market or industry.

But today, in our unprecedented narrative landscape, we can see the urgency for a new function for communication focusing much more on engaging, participating and guiding rather than simply managing, branding or informing.

Don’t underestimate the seismic nature of this transformative shift. Leadership is inextricably tied to communication—as the goals of communication change, than our leadership styles and approaches must too.

Transformative Narrative is based on the crucial insight that, today, all leadership must deal with change. Rather than telling people how to change, transformative leaders must get in the mud and walk side-by-side with stakeholders along the change journey. In other words, today’s leaders must literally change how we see change if it’s our goal to motivate and inspire others to follow us.

This insight is at the core of all my work with my clients.

Transformative Narrative Fundamentals

Narrative Driven

Traditional business communication is all about sticking to facts, features, and data points. This approach sees the trees but misses the forest.
By contrast, a narrative-driven approach is all about finding the bigger message—and then back-filling that overarching narrative to give context and meaning to individual stories.
Whether that’s customer-facing content or internal messages to stakeholders and employees, narrative improves the perceived meaning of a message—raising engagement, urgency and the authenticity of leadership.
Work Backwards From the Outcome

Backcasting is an innovation framework that starts with an optimal outcome in mind, and then works backwards to invent the steps that are necessary to get there.
Rather than looking at the data and attempting to predict what is likely to happen, we start by defining a desired end state—the more visionary, the better.
This higher goals allows us to be proactive in disrupting existing thinking. It guides a genuine creative problem solving process, heightening belief and buy-in.
A Creative Process

Creative problem solving requires trial, error and learning the process—rather than a hard and fast sets of steps that can be repeatedly endlessly.
Through creativity come new peaks and valleys, new insights and revelations, new goals and new plans. At each step of the journey, we re-evaluate and re-imagine what comes next.
Everyone Participates On Your Own Terms

When we can look each other in the eye as we work together, we can come together as a community and be more successful in how we navigate change.
To Lead Change, We Must Experience It Ourselves First

More info to come
Insight Comes When We Least Expect It

More to come here too…