Sell with Storytelling!
Sales Storytelling Training Workshop
Learn to use strategic sales storytelling as a consultative tool so you can improve how you connect with your customers, differentiate your product and motivate your call to action.
Are you still telling the same old story?
In a rapidly changing marketplace, it is more important than ever to provide consultative guidance to customers and stakeholders—rather than trying to convince them to see things the way you do.
Sales Storytelling is a set of tools, tactics and mindsets that will help sales professionals reimagine how your communicate so you can become more effective, trusted, and compelling.
Ready for a new approach to sales storytelling?
❌ Cluttered PowerPoint slides
❌ Abstract corporate jargon
❌ Talking in empty cliches
❌ Overwhelming them with data
❌ Bullet point lists 😝
✅ Saying much more with less
✅ Clear messages in real, human language
✅ Putting your finger on the issue
✅ Connecting data with emotions
✅ Visual, creative and engaging
Work with Jordan Bower
Jordan is a skilled facilitator who will help your sales team:
🚀 Discover the sales storytelling insights you need now
🚀 Challenge your existing thinking, habits and systems
🚀 Guide you through a solutions-oriented creative process
🚀 Provide direction, vision and subject matter expertise
🚀 Help you synthesize various perspectives and inputs
🚀 Take actionable steps towards change
Learn fundamental principles of sales storytelling
✅ Lead with the narrative, follow with the facts
Sales communications flows easier when there is an authentic human connection with your customers and stakeholders. Highly effective sales storytellers structure their messages to invite people in and help them see and feel the issue—building trust and buy-in before you introduce your business cases.
✅ Deepen your understanding of your audiences
More than job titles, prospects, customers are people with real human needs, desires and emotions. Effective sales storytelling is about seeing your ideas through their eyes—not yours—so you can translate your message into language and terms that resonates with them.
✅ Find the why in your data
Even the driest data point can be elevated and contextualized in a way that resonates with your stakeholders. (Yes, internal leaders, financial people and B2B customers too.) Great sales storytellers find the why hidden in the numbers and present it clearly, deftly and creatively—bringing data to life.
✅ Make the call-to-action undeniable
Effective sales storytellers guide their stakeholders to action. They connect the facts and feelings in a way that inspires intelligent action in a way that makes a difference. Today, effective narratives must be about more than ROI. Sales storytelling is about framing the big picture, and then zooming in on the essential next steps that make it easy to say yes.
Your Sales Storytelling Training will help your team:
✅ Understand sales storytelling best practice
✅ Step back to create outside-the-box solutions to exceeding your goals
✅ Develop and practice new sales storytelling approaches
✅ Present your new insights and receive immediate feedback from peers
✅ Identify clear next steps to incorporate the change
"Jordan’s storytelling training connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!!”
— Chief Marketing Officer, IFF
About Your Sales Storytelling Training
Learn new ideas, study best practice and develop innovative ways to drive impact with your real messages
Understand the Why
Step back to think about how the sales communications context is evolving
Study how innovative companies are using sales storytelling internally and externally
Participate in experiential sales storytelling exercises that make the shift tangible to your team
2. Apply New Insights
Apply innovative sales storytelling frameworks to better understand your stakeholders
Work together as a sales team to develop innovative solutions to improving engagement and impact
Get personalized guidance from your expert sales storytelling facilitator
3. Share Your Learning
Test your new ideas immediately and receive structured feedback from your peers
Discuss common challenges and opportunities across your sales team
Build the confidence and creative courage of every member of your sales team.
4. Reflect on your Learning
Work together as a sales team to develop innovative solutions for improving engagement and impact
Assess the potential results of making a change
Design individualized commitments to sustain your learning and take motivated next steps
Key Details:
Standard Length: 1/2 day, Full Day, 1.5 Days, 2 Days
Standard Format: In-Person Facilitated Workshop
Workshop includes: Structured sales storytelling exercises, highly interactive “innovation process”, customized takeaways, expert facilitation from a strategic storytelling expert
Workshop focus: Immediately improving real team messaging selected and approved in advance
Ideal size: 12-50 participants.
Ideal team: Appropriate for all sales functions and any industry, including B2B and B2C
Expert Facilitator: Every workshop is led by business storytelling expert, Jordan Bower.
Jordan makes learning easier.
Jordan Bower is a transformative storytelling consultant and a dynamic facilitator of individual and organizational change.
Jordan helps corporate leaders, business owners, and entrepreneurs adapt systems, strategies and strategic narratives—so you can lead growth and sustain fulfillment throughout volatility and ambiguity.
Jordan has custom designed and led nearly 200 business storytelling trainings for organizational teams, helping 1000s of professionals become more engaging, creative, and effective in their communication.
Clients
Jordan has worked with nearly 200 companies and 1000s of business pofessionals
FAQs
How interactive is your sales storytelling training?
Very! We keep the energy up with real world examples of effective sales storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.
What types of storytelling does this storytelling training for sales cover?
This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.
Does this sales storytelling training cover storytelling with data?
Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.
However, this storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.
Do you tailor the training content to our team?
Yes! Before every storytelling training, we conduct research that allows us to customize content and examples to your group. These examples may include reports, documents, Powerpoint deck, or other relevant “stories”.
I have a shorter/longer timeline or a bigger/smaller group. Can you accommodate us?
Yes! We love working with our clients to maximize the value they get from our sales storytelling training. Just send us a message!
Does everyone have to present in front of the group?
No! The sales storytelling training uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your sales team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.
Does Jordan Bower facilitate every sales storytelling workshop?
Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!
Are there additional resources after the sales storytelling workshop?
Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session. Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.
Can you help continue our learning after the sales storytelling training?
This storytelling training is often the first step in a change initiative. Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.
Why is this a workshop and not a sales storytelling training?
This content is presented as a workshop, rather than a storytelling training for business, because participants will “workshop” real examples of their messaging. The workshop is highly engaging and interactive, focusing on developing storytellers rather than “training” them.