Jordan Bower’s Storytelling Training For Sales Teams
In-Person and Virtual Options Available
Improve how your sales team frames products, engages buyers , and drives effective decision making. Get tailored guidance from Jordan Bower, expert facilitator of sales storytelling training.
Trusted by nearly 200 business, public sector, and non-profit clients, including:
Learn to craft compelling narratives that communicate trust, credibility and value.
As a sales professional, storytelling goes beyond “telling stories”. In sales, storytelling is the art and science of communicating with emotion—making your ideas more compelling, your features more memorable, and ultimately motivating your clients and customers to take action.
In today’s volatile world, sales storytelling skills like creativity, connection, and confidence are more necessary than ever. These skills are transformative—they can literally change how you identify opportunities, present your solutions, and guide your customers to move through change resistance.
Sales storytelling applies to many different forms of communication, including pitches, presentations, demos, emails, data, case studies, and more…
Learn the art and science of sales storytelling in this highly engaging training—tailored to your sales organization.
Sales Storytelling empowers your team with cutting-edge communications mindsets, skills and strategic narratives.
Improve engagement
Frame products, ideas, and initiatives so others can get connect with your message, understand your value and share your story.
Elevate creative problem solving
Find outside-the-box solutions to volatility and complexity and develop the innovative insights needed to implement them.
Find new motivation and insight
Re-imagine strategic narratives about what you do and why you do it, redefining your business systems and your impact.
"Jordan’s storytelling training connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!!”
— Karen Stanton, Chief Marketing Officer, IFF
How Your Sales Storytelling Training Is Structured
Work together with your team to shift your mindsets, apply your insights, and develop tailored, outside-the-box solutions for how you can use strategic storytelling to drive real business results.
1. Study Best Practice Examples
Learn how top sales communicators have responded to cutting-edge changes, like generative AI
Combine these innovative insights with time-tested sales storytelling principles that draw from the arts, narrative theory and cutting edge neuroscience.
Study examples tailored to your industry and your team
2. Build Confidence with Experiential Exercises
Participate in structured storytelling exercises, working with your team in pairs and small groups
Give and receive peer feedback, supporting each another as you incorporate your individualized insights
Distill insights into common themes across the team, surfacing obstacles to overcome and opportunities you can achieve together
3. Get New Insights You Can Apply Immediately
Reimagine specific stakeholder communications, such as Powerpoint decks, reports, videos, social media, emails, team identities, or strategic narratives
Present your outside-the-box ideas and receive feedback from your peers (and me)
Distill your insights into actionable next steps that your team can take together
4. Develop a Tailored Action Plan
Set achievable goals at whatever level of change is right for you
Design targeted and structured follow-up exercises that you can integrate into your busy schedule
Leave with the tools, motivation and excitement you need to sustain change across your team
Storytelling training for everyone on your sales team:
Executive Sales Leaders who need to tell the big strategic narrative, rather than boring the market with features
Account Managers and Sales Engineers who need to stop presenting charts and start providing context and guidance
BDRs and SDRs who need to quickly establish credibility—and create a genuine human connection with their prospects
Sales Managers who need to motivate their team and sell internal stakeholders on priorities and resources
Sales Ops leaders who need to communicate about internal change projects and earn team and stakeholder buy-in
CSMs who need to guide customers towards solutions, while leaving them with a smile on their face
Anyone else in a customer-facing or business development role who wants to be a more engaging and authentic communicator
Learn to craft compelling sales narratives that get buy-in and engagement.
PRINCIPLES THAT APPLY EVERYWHERE
Stakeholder presentations and pitches
White papers, reports and thought leadership
Data-driven storytelling
Change and transformational messaging
Customer-facing messaging, like brand and content
Team identities and positioning
High-level strategic narratives, like vision, culture, purpose, investment, and your North Star
GET FOUNDATIONAL COMMUNICATIONS SKILLS
Active listening
Emotional intelligence
Creative problem solving
Narrative structure
Confidence and audience engagement
Giving and receiving peer feedback
Balancing the personal and professional
Visual thinking and graphical presentation
Achieve Transformative Sales Storytelling Outcomes
Learn to ask the right questions that invite your customer to open up and get beneath the surface
Tailor your core sales messaging to different audiences, expressing credibility, customization and authenticity
Be more strategic about your storytelling, rather than rambling and losing your client
Build your confidence and ability to engage others, becoming someone who can hold people’s attention
Improve how you guide the conversation, empowering your customer to diagnose and solve their own problems
Elevate your active listening skills and emotional intelligence to improve how you build trust
Assess how to incorporate generative AI into your selling process, balancing authenticity with efficiency
Sales Storytelling Training Logistics
Sales Storytelling Training Workshop
Delivery: In-person or virtual format, up to 50 participants
Length: In-person—half day, one day, one and a half, and two day options. Virtual sessions tailored to your needs.
Content: Participants develop a sales storytelling mindset and then apply it immediately to the real sales messaging used in your work. The goal is use storytelling techniques and creativity to make communication more effective.
Structure: Sales training. combines best practice examples, paired and small group exercises, facilitated discussions, and plenty of real practice
Audience: Tailored for any functional or cross-functional sales team, based on research we perform in advance.
Outcome: A new perspective on the value of sales storytelling; customized steps to implement the learning; clear and immediate ways to improve existing existing team narratives.
"We came into our training looking for ways to talk about a complex product that we were struggling to message—even internally. Working with Jordan, we figured out exactly what stories we should be telling and why.”
—Head of Product, Unbounce.
Meet Jordan Bower
I'm a very experienced storytelling workshop facilitator who helps change how leaders and teams think about communication.
Jordan Bower is an expert consultant, coach, facilitator, thought leader, and subject matter expert in sales storytelling.
He specializes in business storytelling workshops, developing strategic narratives, and facilitating narrative/cultural change. Through his storytelling workshops, Jordan has helped thousands of business professionals in a wide range of divisional functions, including executives, sales, marketing, product, operations, finance and more. Jordan has worked with nearly 200 companies in the US, Canada, and around the world,
As a thought leader, Jordan has spoken widely about leadership storytelling at many events and podcasts. He also works 1:1 as an executive coach, with clients that have ranged from corporate executives to venture capitalists to thought leaders, start-up founders and US Congressman.
Jordan is based in Vancouver, BC. He serves clients around the world.
Recent Examples of Business Storytelling Workshops
Rakuten Rewards Operations Team, San Francisco
I worked with an internal operations team to help them improve how they were seen internally—helping develop an inspiring team identity and transformative vision.
International Flavors & Fragrances Global Brand Team, New York
I helped the global marketing team shift their perspective on how to engage their market—moving from discussing facts and features to expressing narrative.
Mölynlycke Health, Commercial Team Senior Leaders, Atlanta
I helped the senior leaders on Mölynlycke’s commercial team discuss new approaches and narratives for inspiring their internal teams through change.
Protective Life, Sales Team, Cincinnati
I helped the wholesalers on the Protective Sales Team explore new approaches for building trust and standing out with their busy financial clients.
Beyond Your Storytelling Training: How Jordan Can Help
From intensive change journeys to inspirational keynotes to leadership coaching journeys, Jordan Bower improves communication, shifts mindsets and actualize culture change.
1. Change Journeys
Redefine narratives around strategy, purpose, culture, sales and product to engender the adaptive and dynamic organization of the future. Start by backcasting a new vision, then identify roadblocks to change, and support your team through new systems, mindsets, and habits.
2. Keynote Speeches
Bring in Jordan to enlighten and inspire people at your conference or event. With a unique perspective, deep industry experience, and a storytelling-informed communication-style, Jordan will help your attendees shift your perspective and level up your creative vision.
3. Leadership Coaching
Catalyze your own change journey and develop essential leadership skills, like creative problem solving, emotional intelligence and business storytelling. Build your capacity to guide others through change by getting Jordan’s help moving through change yourself.
Let’s start a conversation!
I will reply to you personally.
FAQs
How interactive is your sales storytelling training?
Very! We keep the energy up with real world examples of effective sales storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.
What types of storytelling does this storytelling training for sales cover?
This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.
Does this sales storytelling training cover storytelling with data?
Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.
However, this storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.
Do you tailor the training content to our team?
Yes! Before every storytelling training, we conduct research that allows us to customize content and examples to your group. These examples may include reports, documents, Powerpoint deck, or other relevant “stories”.
I have a shorter/longer timeline or a bigger/smaller group. Can you accommodate us?
Yes! We love working with our clients to maximize the value they get from our sales storytelling training. Just send us a message!
Does everyone have to present in front of the group?
No! The sales storytelling training uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your sales team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.
Does Jordan Bower facilitate every sales storytelling workshop?
Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!
Are there additional resources after the sales storytelling workshop?
Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session. Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.
Can you help continue our learning after the sales storytelling training?
This storytelling training is often the first step in a change initiative. Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.
Why is this a workshop and not a sales storytelling training?
This content is presented as a workshop, rather than a storytelling training for business, because participants will “workshop” real examples of their messaging. The workshop is highly engaging and interactive, focusing on developing storytellers rather than “training” them.
Outcomes You Can Expect from Your Sales Storytelling Training
Come together with your team to learn new ideas, study best practice, tell real stories, and develop innovative ways to use storytelling to drive increased sales
Learn the techniques, tools and the why behind engaging sales storytelling
Everyone in business needs the ability to craft narratives that will resonate with their listeners—no matter whether you are responsible for influencing your stakeholders, selling your products or services, or creating alignment and buy-in.
Storytelling systems can be used to transform any kind of business information into a more engaging and effective strategic sales narrative—and distilled into tactics that can be followed by a team and an organization. This storytelling for sales training will help you see how.
Practice using storytelling frameworks to improve how you engage your buyers
All effective storytelling starts with an understanding of your audiences, no matter whether you are communicating in a TV show, a social media post, or in a Powerpoint deck. By using and applying audience analysis techniques, you can hone your message so that it resonates more deeply.
Though every audience and stakeholder is different, your ability to understand your audiences—as an individual and a team—can be improved by developing the ability to ask and answer the right tactical and strategic questions. This storytelling training will show you what those questions are—and let you practice using them so you can focus in on delivering the right strategic message.
Implementing your sales storytelling insights by thinking outside-the-box
Storytelling is more than a set of structures and rules—it’s a mindset and perspective that informs how you relate to your audience, affecting fundamentals of communication like perspective, voice and tone. Most teams in a corporate storytelling environment find it safer to divorce themselves from words like “I”, “you” and “we”. Ironically, this coldness and distance is exactly what you need to overcome.
What makes this storytelling training unique is that it is focused on immediate implementation. As your team starts to see the potential for communicating more effectively through connection and creativity, you’ll turn immediately to putting these ideas into action. In pairs and small groups, you’ll work with your team’s real strategic messaging—developing outside-the-box ways to get your message across while also being professional, strategic and effective.
Give and receive peer feedback, strengthening your bonds as a team
We all know that creativity and risk taking are heightened in environments where participants feel psychologically safe. One reason so many business and corporate communicators prefer bland, numbers-oriented messages is because they don’t feel like they have permission to take a risk.
This attitude inhibits engagement, because the truth is that effective storytelling takes space and time. In this training, your team will discuss not just the structure of effective storytelling—but also the creative process that is required to get there. Working together, learning from collaboration and also from “safe” failure, you will improve your confidence and willingness to try something new.
Set a vision for what you can achieve as a team by becoming better sales storytellers
Learning sales storytelling can be transformation. As your team strengthens your abilities to engage, motivate and inspire, you will inevitably see a corresponding improvement in your impact—whether that is your ability to influence stakeholders, create buy-in around change initiatives, design and market compelling products, position yourself as a leader, or drive greater sales!
More than giving you new tools, this storytelling training will help you discuss what you as a team want to do with them. Working together in facilitated exercises, you will collaboratively define your unique next steps towards implementing better business storytelling for your team.
You’ll do more than learn how to tell a story—you’ll learn how to tell your story better so you can achieve goals currently beyond reach.