Facts tell. Storytelling sells.
Our in-person and virtual sales storytelling training will give your team practical tools and skills that improve how you build trust, drive urgency, and stand out above the noise.
Collaborative, Fun & Engaging
Our sales storytelling training is interactive, experiential and engaging — just like all great storytelling.
Tailored to Your Revenue Team
Work through exercises that are tailored to your team’s buyer, product and industry — so you get takeaways you’ll actually use.
Learn From a Renowned Expert
Every training is led personally by Jordan Bower — a keynote speaker and thought leader in the field of sales storytelling.
trusted by sales organizations including:
Sales Storytelling Training Workshop
Stand out in the Age of AI by developing your revenue team’s critical thinking, creative problem solving and emotional intelligence through a sales storytelling training workshop.
Looking for a storytelling training for executives and senior leaders?
Why Business Storytelling
Storytelling creates trust, connection, and action faster than a speeding bullet (point).
A data point has never changed anyone’s mind. That’s because change requires engagement, trust, and creativity — just three of the many magical powers of storytelling. Yes, storytelling can be magic.
I discovered the magic of storytelling when I spent a year walking by myself across America. (For real.) My story opened strangers’ doors. It was a lifeline to friendship and connection. And it showed me first hand how authenticity, vulnerability and creativity are table stakes if the goal is to create influence get someone else to change.
When I came home, I decided to turn this insight into my business. Since then, I have delivered business storytelling workshops to more than 200 organizations — from teams in stuffy corporate offices to funky start-ups, and everyone in between.
In today’s AI world, storytelling and its principles are more important the ever. Let’s work together to build your sales team’s communications skills — and drive real practical results in your business.
Who attends our storytelling trainings:
✅ BDRs and AEs
✅ Sales Engineers
✅ Sales Enablement
✅ Senior Sales Leaders & Execs
Storytelling trainings are perfect for:
✅ Skills Training Days
✅ All-Hands Meetings
✅ Conferences
✅ SKOs, Retreats & Off-Sites
choose your experience
In-Person Sales Storytelling Training
Our signature in-person sales storytelling training uses structured exercises and collaborative coaching to introduce new skills and make sustainable change.
Tailored to your buyer and GTM messaging
4 hr/8 hr options available
Virtual Sales Storytelling Training
Our Virtual Storytelling Training Series accelerates your team’s influence, engagement, and practical communications skills through 3-6 virtual events of 90-120 mins each.
Add on to the signature in-person experience
Stand-alone for distributed teams
Keynote Speech (In-Person or Virtual)
Jordan’s keynote speeches connect the dots between sales storytelling and the Future of Work, equipping your team with motivation, insight, and practical communications skills.
Always tailored to your group
Perfect for a conference, offsite, or SKO
Leadership Storytelling Coaching
Work directly with Jordan as an individual leader or a sales leadership team to build your soft skills — improving how you frame objectives in clear, accessible and motivating terms.
Get trusted guidance from a renowned expert
Remove barriers to innovation and change
“Practical, common sense human connection skills that lead directly to hitting my quota.”
Storytelling Training Structure
Our Signature Full-Day In-Person Experience
Morning Session: Key Ideas & Examples
→ Warm-up icebreaker (pairs/small groups)
→ Context setting with relevant examples
→ Collaborative exercises (small/groups)
→ Ideation (small/groups)
Afternoon Session: Applied Practice & Next Steps
→ Narrative shift exercise (pairs/small groups)
→ Hot Seat (targeted coaching to spark new ideas)
→ Collaborative goal-setting (individuals/ small groups)
→ Motivational closing session (full team)
Research Driven
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Hands-On
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Actionable
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Fun
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Interactive
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Lasting Impact
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Research Driven ~ Hands-On ~ Actionable ~ Fun ~ Interactive ~ Lasting Impact ~
1 Full Day
Shorter options available
40 ppl max
Bigger groups available
In-person
Virtual/hybrid available
get practical sales storytelling training
Your Team Will Learn How To:
Focus your message on what really matters to your stakeholders.
Create a clear narrative that others can easily follow.
Be impactful and memorable even with limited time.
Keep things simple, even when ideas are complex.
Incorporate AI without sounding like a robot.
“Smart, insightful and provocative. Jordan’s sales storytelling training challenged our team perfectly.”
Meet Jordan Bower
Narrative transformation consultant for leaders & teams.
Jordan’s career has been built on the principle of the path less taken. After founding a firm focused on teaching storytelling in business, Jordan has worked with 200+ organizational clients to develop human connection skills like empathy, creativity and connection.
During the chaos of the pandemic, Jordan saw the writing on the wall — with AI on the way, the future was no longer about new ideas; it was about our inner capability to see, think and be different. Working with firms as diverse as Rakuten, Johnson & Johnson, and Autodesk, Jordan’s work guides clients to practical, sustainable transformation.
Frequently Asked Questions
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Traditional sales training typically focuses on techniques, scripts, and methodologies. Our sales storytelling workshop addresses the deeper human challenge: how to create emotional connection with prospects that builds trust and drives action. We focus on helping sales teams understand the stories buyers are already telling themselves, then developing narratives that transform how prospects experience your value proposition.
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Our discovery process includes a thorough review of your sales process, messaging, and specific challenges. We conduct interviews with key team members, analyze successful and unsuccessful deals, and map your buyer journey to identify critical narrative moments. This allows us to design workshop content that addresses your specific sales environment, whether that's complex enterprise sales, high-velocity inside sales, or partner-driven revenue models.
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Absolutely. New sales professionals benefit from gaining strategic narrative frameworks that accelerate their development beyond basic sales techniques. Experienced sales professionals often find our approach transformative because it helps them access new dimensions of buyer connection that transcend the tactical approaches they've mastered. We customize exercises and application work to accommodate different experience levels.
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Virtual selling receives specific attention in our training. We develop narrative techniques that create presence and connection in virtual environments, where traditional relationship-building is constrained. Participants learn how to structure conversations differently for virtual settings, use visual storytelling effectively, and create emotional engagement without physical presence. We also address the specific challenges of storytelling in asynchronous communications like email and social selling.
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Most sales teams report immediate improvements in prospect engagement and discovery conversation quality. Measurable impacts on pipeline metrics typically emerge within 30-45 days, with significant improvements in close rates within one sales cycle. Specific outcomes include shorter sales cycles, higher win rates against competition, increased average deal size, and improved forecast accuracy. We establish clear success metrics during the discovery phase based on your specific goals.
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Multi-stakeholder selling is a core focus of our approach. We help sales teams identify and develop different narrative frameworks for various stakeholder roles, while maintaining a consistent core story. Participants learn how to map stakeholder concerns, create role-specific value narratives, and develop "bridge stories" that help diverse decision-makers align around a shared vision. This approach is particularly valuable for enterprise sales with complicated buying committees.
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Yes. The afternoon portion of our workshop is dedicated to applying storytelling frameworks to actual opportunities in your pipeline. Participants bring real deals to work on, developing specific narrative strategies for current prospects. For teams engaged in our more comprehensive programs, we also offer deal-specific narrative coaching as part of the follow-up implementation support.
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We've worked extensively with highly analytical sales teams in technical industries. Our approach frames storytelling as a strategic communication skill rather than a creative exercise, making it accessible for technically-minded professionals. We use concrete frameworks and practice scenarios that make storytelling practical rather than abstract. Many technical sales professionals tell us this workshop helped them discover capabilities they didn't realize they had, without ever feeling pushed beyond their comfort zone.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
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This workshop isn’t Sales 101 — it’s designed for professionals who already know the basics, but want to level up how they build trust, handle complexity, and adapt in real-time. Even the most seasoned sellers can fall back on habits that limit connection and clarity. This workshop challenges your team to step out of autopilot, sharpen their narrative instincts, and show up with more confidence in every conversation.
Let’s get started