in-person or virtual

Transformational Storytelling Training for Sales Teams

Transform how your sales team communicates complexity and leads buyers on change journeys. Practice new skills, receive peer feedback, and apply your insights right away — all in one transformational storytelling training for sales teams.

“We came into our workshop with a complex product that we were struggling to message—even internally. In just one day with Jordan, we pinpointed which stories we should be telling and why.”

Rick Perreault, Chief Product Officer, Unbounce

MOVE BEYOND TRADITIONAL SALES TRAINING

Develop 3 crucial human-centered capabilities that will transform how your team connect with your buyers:

This isn't about scripts or cookie-cutter frameworks.

Strategic Value Creation

  • Transform features into compelling value narratives

  • Create emotional connection around abstract benefits

  • Build trust through authentic personal storytelling

  • Guide complex buying decisions with empathy and inspiration

Buyer Journey Navigation

  • Read and respond to complicated emotional dynamics

  • Handle objections by pinpointing underlying issues

  • Build consensus across diverse stakeholder groups

  • Create momentum in stalled deals through contextual narratives

Future-State Vision

  • Help buyers imagine future states that don’t make sense — yet

  • Create authentic and tailored transformation roadmaps

  • Build sustained engagement and resilience through the unexpected

  • Drive strategic partnerships and empower new business models

Storytelling TRAINING FOR SALES Purpose & Impact

Transform how you sell through strategic storytelling in an AI-Driven World

The fundamentals of sales have transformed. In a world where buyers are overwhelmed with information and skeptical of traditional sales approaches, your ability to create genuine human connection and demonstrate real value has become your team’s greatest competitive advantage.

Having worked with more than 200 business teams, from tech start-ups to Fortune 500s, I’ve seen first-hand how technological and social changes have given rise to new selling challenges:

  • Buyers who are more informed and skeptical than ever

  • Complex solutions that resist simple explanations

  • Multiple stakeholders with competing priorities

  • AI tools that commoditize traditional sales approaches

  • Increasing pressure to demonstrate strategic value

The solution is storytelling — but it’s not the storytelling that you think. Rather than endlessly fine-tuning your presentations skills and your pitch, I’ve designed this unique sales storytelling training to help your team see things from your buyer’s perspective and understand the stories they’re telling about you.

By transforming how you deliver your message, this sales storytelling training will help your team become more engaging, trusted, and effective.

Jordan’s expertise spans industries.

Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:

A different kind of workshop

This storytelling training for sales teams will help you make lasting change in one day.

Unlike most storytelling trainings, which focus on theory, this expertly facilitated workshop challenges existing mindsets and coaches your team to put new insights into immediate action.

Develop Narrative Intelligence

Learn the building blocks and human dynamics skills that are required to transform complex ideas into compelling narratives that resonate.

Build Creative & Emotional Insights

Dig deeper to explore the human side of communication — developing actionable insights that are directly relevant to your team and your work.

Apply Your New Learnings Immediately

Use what you’ve learned to assess and address a real team case study, developing new perspective, innovative solutions and next steps.

Transform your team

Let’s partner to make a productive shift in how your team communicates.

Schedule a consultation

BUSINESS storytelling WORKSHOP Structure

Your sales storytelling training is customized to your team’s challenges.

“Know your audience” is a core tenet of effective storytelling. We take this insight to heart by conducting a detailed Discovery process that allows us to tailor the training content — including exercises, examples, and case studies — to your sales team, products, your working context, and your authentic reasons for wanting to create change.

This enables your team to learn the ideas listed below in a relevant, engaging style that not only exhibits the ideas behind the subject matter — it also creates lasting change.

Every full day sales storytelling training includes:

Detailed Pre-Workshop Discovery:

  • 1-on-1 interviews with 3-5 team members

  • Sales process analysis

  • Deal strategy review

  • Buyer journey mapping

  • Message assessment

Post-Workshop Support:

  • Implementation guidance

  • Follow-up sessions and ongoing resources

  • Tailored recommendations for next steps

  • Options for additional coaching and consulting

Morning: Strategic Foundations

  • Sales storytelling principles

  • Emotional intelligence in sales

  • Trust-building techniques

  • Value narrative development

Afternoon: Deal Transformation

  • Real opportunity work

  • Stakeholder mapping

  • Strategic messaging

  • Implementation planning

  • Tailored next steps

Achieve Transformational Sales Impact

Become better sales storytellers in just one workshop with Jordan Bower.

Get role-specific takeaways for everyone your team:

01

For Sales Reps:

  • More engaging conversations

  • Stronger discovery capabilities

  • Better objection handling

  • Increased win rates

02

For Sales Engineers

  • Clearer technical explanations

  • More engaging demos

  • Better business value articulation

  • Enhanced executive presence

03

For Sales Leadership

  • Consistent team messaging

  • Better coaching capabilities

  • Enhanced team collaboration

  • Improved forecast accuracy

CHALLENGED US PERFECTLY

“Jordan’s sales storytelling training connected perfectly with where the team was at, challenged us perfectly, and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!”

Karen Stanton
CMO, IFF

Workshop INVESTMENT

Let’s transform your team’s sales storytelling abilities.

Core Workshop

$15,000

A one-day immersive experience that shifts how your team think about communication.

  • Full day for up to 40 participants

  • Includes pre-work and discovery

  • Tailored workshop design

  • Follow-up recommendations

  • 30-day extended support

Recommended

Workshop + Follow-up

$25,000

Our signature workshop experience enhanced by additional services.

  • All core elements + up to 70 participants

  • Detailed discovery process

  • Two follow-up virtual sessions

  • 1-1 coaching for team leaders

  • 90-day implementation support

Enterprise

Starts at $50,000

A customized journey designed to catalyze a strategic narrative transformation.

  • Multiple workshops

  • Strategic planning

  • Coaching and train-the-trainer options

  • Organizational roll-out

  • Long-term partnership

Sales Storytelling Training Facilitator Jordan Bower sits on the Burrard Bridge in Vancouver, BC

the FACILITATOR DIFFERENCE

Hey, I’m Jordan Bower—expert sales storytelling teacher, coach and guide.

Jordan Bower has been teaching storytelling in business for more than 15 years. He has worked with 200 clients in corporate, government, and non-profits and taught storytelling to 1000s of professionals.

  • Deep emotional intelligence

  • Strategic insight

  • Creative facilitation

  • Corporate understanding

  • Innovation and change expertise

  • Recognized subject matter expert and thought leader in his field

how we can work together

Let’s partner to sell this unique storytelling workshop to your decision maker.

There’s a simple reason why storytelling isn’t more widely used in organizations: it’s vulnerable and outside-the-box compared to more traditional business communications. That’s why it’s essential to get buy-in from the top — otherwise, even the most brilliantly facilitated learning engagement will be unsustainable. Here’s three themes about business storytelling that I often bring up when discussing my content with decision makers.

01

AI is totally changing the landscape.

AI automates any communication that involves reporting information — and much more. This requires business people learn to lead with human-centered skills, rather than just passing along data:

  • Creating engagement, trust and credibility

  • Inspiring meaningful change

  • Guiding stakeholders through transformation

If we don’t transform how we communicate, we put ourselves at risk for being replaced by AI.

02

Trust has plummeted.

We all know how difficult it is to assess what’s true and what’s not in a world that’s swimming in information. Facts can’t tell the story when the facts themselves are always changing. We must:

  • Connect authentically and vulnerably

  • Embrace creative problem solving

  • Shift focus from outcomes to process

The old command-and-control structure is being replaced by a new style based on narrative.

03

Status quo is no longer an option.

Whether we like it or not, disruption is coming. Rather than try to “future-proof” against the inevitable, we can proactively envision and create a more desirable future. Every team must:

  • Communicate a vision of where they’re headed

  • Create context and direction to get there

  • Communicate with authentic belief

These new narrative-driven skills have already become table stakes for innovative businesses.

Let’s collaborate

Let’s discuss how to frame the value of this workshop for your decision maker.

STORYTELLING TRAINING FOR SALES FINE PRINT

Dig into the details of Jordan’s Storytelling Training for Sales Teams

Have a question? Send Jordan a message.

  • Workshop Learning Obejctives include:

    • Develop your “influence without authority,” improving how you can engage and persuade cross-functional teams

    • Go beyond one message to create a “constellation of narratives”—so you can adapt to different audiences

    • Improve the impact of complex ideas and data, distilling insights into simple, narrative forms

    • Build your confidence and ability to engage others, becoming someone who can hold audiences’ attention

    • Address objections and resistance to change through counter-narratives that can reframe and clarify

    • Discuss how your messaging strategies and tactics can change to adapt to the opportunities and threats of AI

  • In-person workshops include half day, one day, one and a half, and two day options. Virtual sessions use similar content, but can be tailored to your needs.

  • Jordan delivers workshops in-person throughout the US and Canada — and, occasionally, at locations in Europe and Asia. Jordan is based in Vancouver, on the West Coast of Canada.

  • Storytelling workshops work best with groups between 18-30. Minimum group size is around 8. For groups over 50, contact us for more details.

  • The workshop is tailored to any functional or cross-functional team, based on research we perform in advance. Sample audiences include:

    • Executive and senior leadership teams who need to communicate the bigger strategic narrative.

    • Customer-facing and go-to-market teams, like sales & marketing, who want to stand out in a crowded market.

    • Internal teams, like product, operations and finance, that need to sell ideas and earn stakeholder buy-in.

    • Data-oriented teams, like internal consultants and engineers, who want to elevate your ability to find the narrative in the numbers.

    • Any functional or cross-functional team that wants to improve how you engage, persuade and connect with your stakeholders.

  • Before every workshop, Jordan conducts a series of 1:1 interviews with selected members of your team and reviews real examples of your current messaging. The workshop is tailored to you based on the outcomes of this research

  • Every workshop is facilitated by Jordan Bower, a recognized expert in the world of leadership storytelling.

  • The storytelling workshops combines best practice examples, facilitated group discussion, and paired and small group exercises that are designed to help you develop customized and valuable takeways.

  • Workshop outcomes include a new perspective on the value of business storytelling; customized steps to implement the learning; clear and immediate ways to improve existing existing team narratives.

  • Workshop takeaways can apply to a wide variety of business communications work products, including:

    • stakeholder presentations and pitches

    • data-driven storytelling

    • white papers, reports, and thought leadership

    • marketing and brand campaigns

    • change and transformational messaging

    • team identities and positioning

    • high-level strategic narratives, like vision, culture, purpose, investment, and your North Star

Still have questions?
Here are some answers.

  • Our workshop is optimized for 15-25 participants to ensure deep engagement while maintaining dynamic group interaction. For larger sales teams, we offer custom enterprise solutions.

  • Through pre-workshop discovery interviews and reviewing your current sales materials, we adapt content to your specific sales motion, buyer journey, and industry challenges.

  • Yes, the training benefits all experience levels. Veterans discover new narrative techniques while newer reps develop foundational storytelling capabilities.

  • Content is tailored for each role—AEs, BDRs, Sales Engineers, Solutions Consultants—with specific exercises and applications for their unique challenges.

  • We go beyond scripts and frameworks to help your team develop authentic narrative capabilities that enhance their natural selling style.

  • Yes, I am the facilitator for every sales team.

  • Yes, we offer specially designed virtual programs that maintain the interactive, hands-on nature of our in-person training.

  • Yes, we include specific techniques for storytelling in virtual environments and digital sales channels.

  • Yes, we incorporate actual opportunities into practice sessions for immediate application.

  • We focus on practical business outcomes and revenue impact, which typically converts even skeptical participants.

  • Yes, every workshop incorporates your actual and current strategic challenges, making the learning immediately applicable to real business situations.

  • Yes, all packages include 30 days of implementation support, with options for extended coaching and team follow-up sessions.

Ready to transform your Sales Team?

Schedule a consultation to explore how this program can help your team:

  • Create compelling value narratives

  • Build authentic buyer connections

  • Drive strategic sales transformation