FACILITATOR-LED STRATEGIC NARRATIVE WORKSHOP
Design Your Future Story: Backcasting Narrative Change Leadership Workshop.
The most powerful story your organization can tell isn't about your past—it's about your future. Through the art of Backcasting, this blue-sky, immersive workshop helps innovative leaders envision bold futures for your business, products, and team — guiding you to craft the narratives that will inspire people to make those futures real.
WHY BACKCASTING MATTERS NOW
Backcasting provides a new form of leadership narrative for a world in rapid evolution.
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Navigate complexity with confidence.
When the future feels overwhelming, backcasting helps you develop creativity from chaos—breaking down ambitious visions into actionable next steps.
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Transform how change happens.
Move beyond linear planning to design a visionary, optimal future that inspires, aligns, and mobilizes people around transformative possibilities.
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Build Future-Ready Organizations
Create the capabilities your team needs to thrive in uncertainty — from future visions to creative problem solving to deeper levels of emotionally powered insight.
In an era of unprecedented change, traditional strategic planning can’t guide us into a world that hasn’t been imagined. Leaders need a new approach: one that draws on creativity, and works backwards to create pathways for transformation. This workshop will show you how to use Backcasting as the basis for innovation.
INTRODUCING BACKCASTING NARRATIVE CHANGE WORKSHOP
Start with an optimal future, then work backwards to pinpoint the path to get there.
Traditional strategic planning starts from a present state — and “forecasts” by projecting current assumptions into the future. By contrast, Backcasting starts with a desired end in mind — and then works backwards to discover the steps to get there.
Backcasting is much more than a cute narrative trick. Used effectively, Backcasting can shift mindsets by asking the tough questions — and breaking free of habitual answers. As your new vision becomes clear, you’ll develop the strategic narratives that bridge the gap between future possibilities and present action.
Outcomes:
Clearer strategic direction
Stronger alignment around vision
More effective change management
Enhanced innovation capability
Better stakeholder engagement
What Makes This Workshop Different
Develop the capabilities you need to lead confidently in an age of unprecedented change.
The future belongs to leaders who can articulate compelling visions and inspire real transformation. In this workshop, you'll develop the strategic narrative skills to navigate complexity, build authentic connections, and guide your team through periods of rapid change — while staying true to your unique leadership voice.
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Exceptionally skilled facilitation.
Beyond traditional training, this workshop creates a safe space for authentic exploration and strategic disruption. Jordan’s skilled facilitation will help your leadership team:
Surface unspoken narratives
Challenge limiting beliefs
Explore new possibilities
Deepen authentic connections
Create lasting change
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Emphasis on emotional intelligence.
Effective storytelling comes from inside every leader. Stories live in the heart as much as the mind. Jordan’s deep and insightful approach will help your team:
Understand emotional drivers
Build resonating narratives
Create genuine resonance
Develop empathetic leadership
Foster psychological safety
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Real practice and clear takeaways.
Through this workshop, you'll learn to craft narratives that create clarity from complexity, inspire commitment rather than compliance, and transform abstract strategy into meaningful action.
Real-time practice
Peer feedback
Scenario planning
Tool and framework development
Customized implementation strategies
What Your Team will get
Create lasting change by learning the foundational principles of leadership storytelling
Learn to craft clear, compelling strategic narrative structures.
Transform complex ideas into stories that drive action and inspire commitment by following time-tested strategic narrative arcs.
Improve how you understand stakeholders and audiences.
Develop deeper insight into what truly motivates your ideal audiences, allowing you to create messages that stand-out and resonate.
Develop future-back narratives that inspire collaboration.
Start with a bold leadership vision and work backwards, laying out the pathways that turn ambitious goals into achievable reality.
Build confidence addressing challenging conversations.
Master the art of using storytelling and emotional intelligence to navigate difficult discussions and transform resistance into belief.
Generate shared vision, mindsets, and language.
Create alignment through narratives that unite teams around common purpose and collective understanding.
Connect with your team's authentic leadership voice.
Discover how personal stories can amplify leadership impact and create authentic buy-in and meaningful organizational change.
WHAT PEOPLE ARE SAYING
“Jordan’s leadership storytelling workshop connected perfectly with where the team was at, challenged us perfectly, and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!”
Karen Stanton
CMO, Internal Flavors & Fragrances
Move beyond surface-level messaging to develop stories that actually drive change.
This isn't just another communications workshop. Through intimate facilitation and deep narrative work, your team will learn to articulate your real business goals in ways that resonate. You’ll build confidence to lead through story, creating genuine connections that motivate teams and catalyze lasting change. You'll leave with frameworks for crafting compelling narratives, techniques for emotional engagement, and practical approaches for leading change through strategic narrative.
Executive Leadership Teams
Sales Leadership Groups
Marketing & Communications Teams
Product Development Leaders
Cross-functional Innovation Teams
Change Management Groups
Bring STORYTELLING TO YOUR TEAM
Improve your leadership strategies and skills with Jordan’s expert guidance.
Workshop Structure and Format
A hands-on workshop that shifts mindsets to create meaningful change.
Learn the key elements of leadership storytelling — and use your new insights to transform the skills, tactics and strategies your team is using to communicate your vision and agenda.
Breaking Patterns (Morning)
Disrupt conventional thinking about narrative
Practice new storytelling techniques
Identify hidden patterns in current storytelling
Study leadership storytelling best practice
Explore the emotional landscape of your team
Prepare the foundation for transformation
Strategic Reimagining (Afternoon)
Apply storytelling principles to key challenges
Deepen understanding of your stakeholder audiences
Create emotional connection points
Develop compelling new strategic narratives
Build implementation roadmaps
Create buy-in and motivation to change
Storytelling Workshop DETAILS
Build tomorrow's leadership capabilities today by mastering the art of leadership storytelling.
Work together with your team to learn new ideas, shift your mindsets, apply your insights, and develop tailored, outside-the-box solutions for how you can use leadership storytelling to drive real business impact.
Have a question? Send Jordan a message.
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Workshop Learning Obejctives include:
Develop your “influence without authority,” improving how you can engage and persuade cross-functional teams
Go beyond one message to create a “constellation of narratives”—so you can adapt to different audiences
Improve the impact of complex ideas and data, distilling insights into simple, narrative forms
Build your confidence and ability to engage others, becoming someone who can hold audiences’ attention
Address objections and resistance to change through counter-narratives that can reframe and clarify
Discuss how your messaging strategies and tactics can change to adapt to the opportunities and threats of AI
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Standard workshop length is 1 full day. Half day, one and a half, and two day options are also available. Virtual sessions can be accommodated — but in-person is best.
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Jordan delivers workshops in-person throughout the US and Canada — and, occasionally, at locations in Europe and Asia. Jordan is based in Vancouver, on the West Coast of Canada.
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Leadership storytelling workshops work best with groups between 8-25. We can easily accommodate larger teams — contact us for more details.
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Executive Leadership Teams
Sales Leadership Groups
Marketing & Communications Teams
Product Development Leaders
Cross-functional Innovation Teams
Change Management Groups
Jordan also offers a version of this workshop tailored to functional teams. See more here.
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Pre-workshop assessment
Custom content development
Digital resource library
Post-workshop support
Implementation tools
Follow-up consultation
the FACILITATOR DIFFERENCE
Hey, I’m Jordan Bower—expert business storytelling teacher, coach and guide.
Jordan Bower has been teaching storytelling in business for more than 15 years. He has worked with 200 clients in business, government, and non-profits and taught storytelling to 1000s of professionals.
Deep emotional intelligence
Strategic insight
Creative facilitation
Corporate understanding
Innovation and change expertise
Recognized subject matter expert and thought leader in his field
“Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go to entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts, over time, have created a very special kind of trust.
Matt Landau, CEO, Here Goes Nothin’
“I was nervous as we intended for it to be disruptive. Seems like we hit a nerve in a good way. I've heard everything from 'best speaker ever to this was long overdue. Regardless of outcome your prep and delivery was top notch and I will happily serve as a reference going forward.”
Eileen Frino, Chief Operating Officer, CR3
“Jordan knows his material inside and out, and he communicates it wonderfully.”
Workshop Attendee, Canadian Tire Triangle Leadership Academy
clients i’ve helped
Jordan Bower has worked with 200 corporate, government, and non-profit organizations.
He has led corporate storytelling workshops for teams across the business — executives, sales, marketing, product, operations, finance, transformation, consultants, and more.
Bring storytelling mindsets into your team’s culture.
Better storytellers tell better stories.
A storytelling workshop can be the first step for a transformational journey. As your team develops your skill and shifts your mindset around business communications, you will discover new opportunities to craft clear and compelling strategic narratives that inspire direction, purpose and change. Storytelling can help you redefine high-level narratives, improving how you and your team generate alignment and buy-in. As a strategic narrative storytelling consultant, I am here to guide you every step of the way through this important change journey.
Strategic Visions
Jordan can help you and your leadership team define your organization's long-term goals and aspirations, which provides direction, focus, and inspiration for the entire team.
Team Identities
Jordan can help your team develop a shared understanding of your team's values, strengths, and purpose to create a strong sense of unity, collaboration, and pride.
Sales & Cultural Narratives
Jordan can help you craft compelling stories that communicate the value of your products or services while reinforcing your organization's culture and values, ultimately driving sales, customer loyalty, and employee engagement.
What people are saying
"Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts of his, over time, have created a very special kind of trust.
Matt Landau
Entrepreneur
Workshop INVESTMENT
Transform your team’s strategic narrative capabilities.
Core Workshop
Comprehensive Package
$20,000
Full day for up to 25 participants
Includes pre-work and discovery
Tailored workshop design
Follow-up recommendations
30-day Extended support
A comprehensive one-day immersive experience that transforms how your team develops, shares, and implements strategic narratives, including pre-work discovery, customized content, and 30 days of implementation support.
Premium
Signature Package
Recommended
$35,000
All core elements
Detailed discovery process
90-day implementation support
Two follow-up virtual sessions
Executive coaching credits
Elevate your team's narrative capabilities with our signature workshop experience enhanced by extended discovery, 90-day implementation support, two follow-up sessions, and executive coaching to ensure lasting transformation.
Enterprise
Customized Package
Starts $75,000
A customized journey of multiple workshops designed to catalyze a narrative transformation across your organization, including comprehensive support, train-the-trainer options, and long-term partnership development.
Multiple workshops
Organizational roll-out
Comprehensive support
Coaching and train-the-trainer options
Long-term partnership
Still have questions?
Here are some answers.
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This is a full-day immersive experience combining expert facilitation, interactive exercises, group discussion, and practical application of storytelling tools.
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Yes, through pre-workshop discovery we adapt content, examples, and exercises to your specific industry context and organizational challenges.
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The workshop is ideal for leadership teams, whether executive groups or functional teams like sales, marketing, or product development.
Complementary workshops for functional teams are also available. Contact us to learn more.
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Every workshop is facilitated by Jordan Bower. Jordan is an expert in leadership storytelling who has worked with around 200 organizations.
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While the workshop is designed for in-person delivery, we offer virtual adaptations for distributed teams with specially designed interactive elements.
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My approach balances strategic insight with emotional intelligence, creating a safe space for exploration while ensuring practical business outcomes. I'm known for reading the room and adapting to group dynamics.
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This workshop goes beyond traditional training to address the emotional and strategic dimensions of storytelling, helping leaders drive real organizational change.
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We can deliver at your location, arrange premium offsite venues, or create hybrid experiences for distributed teams.
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A: Yes, we design progressive learning journeys for organizations wanting to build storytelling capabilities across multiple teams or divisions.
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The workshop is designed to meet people where they are, demonstrating practical business value rather than pushing creative exercises. Even skeptical participants typically find immediate application for the tools and frameworks.
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Yes, every workshop incorporates your actual and current strategic challenges, making the learning immediately applicable to real business situations.
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We establish clear objectives during discovery and measure outcomes through participant feedback, implementation success, and observable changes in team communication effectiveness.
