About Jordan Bower
I am a trailblazing facilitator, coach, and change catalyst who works at the intersection of many traditional management consulting roles, including strategic planning, leadership development, corporate communications, and organizational change.
My particular expertise is the places where strategic thinking and emotional intelligence overlap — such as leadership storytelling, creative problem solving, and business transformation. I’m based in Vancouver, Canada, with clients around the world.
WHAT PEOPLE ARE SAYING
“Jordan sees beneath the surface of business challenges to the human dynamics that can obstruct — and drive — meaningful change. His ability to bridge creative thinking with practical application is unlike any consultant I've worked with.”
— Chief Revenue Officer, Professional Services Firm
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
introducing jordan’s work
I help leaders transform buzzwords like agility, innovation, and transformation into a practical, actionable reality.
What I've discovered through 15+ years of working with organizations is that the human element is essential to making sustainable change.
As straightforward as that sounds, what I have seen repeatedly is that the human side of change is often left to the end of a “change management” process. No wonder 70% of change projects fail. My work is a repudiation of this outdated approach.
To put it in simple terms, I help leaders and teams bring the human element into their strategic analysis, so they can integrate both analytical clarity with emotional insight. From this integrated foundation, I help clients find novel solutions to complex problems like:
Communicating complicated strategies in ways that build genuine buy-in and alignment
Building creative problem solving abilities to circumvent and overcome significant barriers
Developing integrated leadership capabilities that balance structure with adaptability
Navigating the middle ground between business objectives and human connection
I describe this work as "transformational" precisely because it addresses both the visible business challenges and the invisible human dynamics that determine whether change succeeds or falters.
about transformational storytelling
My work reimagines how business has traditionally viewed storytelling.
Having worked with 200+ organizations, I have become very familiar with the common misconceptions about storytelling in business. Most business people focus on the story part of storytelling — meaning the literal words that are written on a slide deck, spoken in a presentation, or displayed digitally on a website, infographic, social media post, etc.
This makes sense, considering that so much of business storytelling has been approached literally — for example, missions, visions, value propositions, etc. The focus has been on the literal words that make up the story.
My innovation has been to help business people incorporate the telling in addition to the story. In my workshops and client engagements, I emphasize that how the audience/stakeholder experiences your message is the story — no matter what you intended for them to understand.
This broader, deeper approach has revolutionized the way that thousands of business people think about communication. From this foundational shift in mindset, I have helped executives re-evaluate not just their communication but their strategy; sales teams re-evaluate not just their pitch but their credibility; data teams re-evaluate not just their executive summaries but how they view themselves.
What I've discovered through years of working with organizations is that the most powerful business transformations mirror personal ones: they require both strategic clarity and emotional intelligence, both analytical rigor and creative exploration. My disruptive work is explicitly about returning humanity into business, in a way that benefits both the soul and the bottom line.
What people are saying
“Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go to entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts, over time, have created a very special kind of trust. ”
Matt Landau
Entrepreneur & Thought Leader, Here Goes Nothin’
ABOUT MY PATH
My journey to becoming a transformational storytelling guide began with my own transformation.
Transformational leadership isn’t something you can learn in school — yet. (I’m working on it.) My introduction to the subject matter came experientially, during the year I spent walking, alone, down the West Coast of the US, from Canada to Mexico.
The story goes like this: I was 29, lost, and heartbroken. My ex-girlfriend and I had been daydreaming about walking the Pacific Crest Trail, and somehow, in the chaos of the break-up, I heard myself telling friends and family that I was going to do it anyway — without her.
Before long, my mouth had written a check that my feet now needed to cash. Trouble was, it was early fall, and the mountainous Pacific Crest Trail was soon going to be socked in by snow. On a whim, I decided to walk the Pacific coastline instead.
For the better part of the next year, I walked along beaches, through redwood forest, over the Golden Gate Bridge and alongside the shoulder of Highway 1 before I finally reached the border fence separating California from Mexico.
Looking back, I thought I was setting out to Find Myself — and, I hoped, True Love along the way. But what really happened, in retrospect, was that I lost a part of myself that needed to die with the end of my adolescence.
At the end of this journey, when I came back to Earth, I was forced to be creative about how I put the pieces back together. Years earlier, I had graduated from business school, which gave me a technical and theoretical understanding of business systems. Armed with new wisdom and insight, I set out to find a way to integrate these two sides of my experience.
Around 2012, I founded a business called “Transformational Storytelling”, beginning the journey that has brought me to where I am today.
Where I Am Today
That unique experience continues to resonate through my professional work, all these years later. On that journey, I learned that the transformational path is never straightforward — there is no framework or methodology that can be blindly followed.
In other words, it’s up to us.
This insight is woven deeply into my vision for the change I want to bring to my clients and their companies. I believe that too many of us are looking in the wrong places for guidance about how to define success — and what will or won’t get us there.
Over the years, I have grown more confident trusting my own instincts and intuition, rather than following someone else’s formula for success. At the same time, I have grown more confident standing in the discomfort that shows up when one thing ends and the next one hasn’t appeared yet.
My work and my life continue to be a dance between the strategic and the emotional, the analytical and the authentic, the tangible and the theoretical. This skill is part of what I teach to my clients.
I now live in Vancouver, Canada with my wife, Maux, and our dog, Juno. From this home base, I work with clients globally, guiding workshops, providing executive coaching, and supporting complex transformations across industries and continents.
Let’s Connect
I'd welcome the opportunity to learn about the challenges you're facing and explore how my integrated approach might help you navigate them effectively.
"It is very difficult to understand what I do conceptually until you experience it."