Business Storytelling Workshop for Teams

Unlock the power of narrative to drive real business impact


Lead with influence, communicate with clarity, and create strategic narratives that amplify your business team’s impact by working directly with Jordan Bower — a master storytelling coach and organizational change facilitator.

Business storytelling isn’t about performance — it’s strategy.


In today’s fast-moving, emotionally complex workplaces, we are constantly communicating — across silos, across power dynamics, across cultures, and often, across screens.

And yet, even with all the tools and technology we have, many teams still struggle to make their ideas land. Stakeholders don’t listen. Leadership isn’t aligned. Clients don’t “get it.” And inside teams, people can’t always articulate what they’re doing or why it matters.

This isn’t a skill gap. It’s a story gap. And it’s not a problem that can be solved by ChatGPT.

Hi, I’m Jordan Bower — and over the last 15 years, I have guided more than 200 teams to greater organizational impact through better business storytelling.

I would love to work with you and your team.

Steve Jobs delivering a story at an Apple product launch event

Why Business Storytelling Matters

Business storytelling matters profoundly because it can transform how people engage with ideas, data, and leadership visions.

Storytelling is not just for keynotes or TED Talks. It isn’t about telling anecdotes or performing on a stage. Storytelling is about helping people make sense of change.

It’s about creating alignment, building trust, and inspiring others to move in a shared direction — storytelling does what logical arguments can’t.

When teams learn how to express their strategic and operational goals into clear, emotionally intelligent, and aligned narratives, they gain the ability to:

  • Translate complex work into simple, human language

  • Communicate across functions, backgrounds, and expertise levels

  • Influence without relying on positional authority

  • Build stronger stakeholder relationships

  • Align around a shared purpose — and make it visible

Whether you’re leading innovation, navigating transformation, or just trying to help a team operate with more cohesion and clarity, storytelling gives you leverage.

And that’s exactly how this workshop is designed to help.

Who This Workshop is For


This workshop is built for functional teams, cross-functional teams, leadership cohorts, and business units who want to communicate more clearly and connect more effectively — both internally and externally.

Typical participants include:

  • Product, marketing, HR, or strategy teams

  • Executive or emerging leader cohorts

  • Change or transformation teams

  • Technical leaders needing to communicate to non-technical audiences

  • Any group tasked with influencing across silos, functions, or levels

If your team needs to explain complex work, secure buy-in, or operate more cohesively — this workshop will help.

Common Workshop Use Cases:

  • Aligning teams around strategic goals

  • Launching a new initiative and needing buy-in

  • Improving cross-functional communication

  • Expressing the narrative behind data

  • Building skills for navigating change or growth

  • Translating values into day-to-day behavior

📞 Book a discovery call

What’s Covered in a Workshop

This is not a “how to be a better speaker” course. It’s not about presentation design, either.

This is an immersive, interactive experience built to help teams:

  • Reflect on how you currently communicate — and what’s getting in the way from your messaging creating the impact you want

  • Learn accessible storytelling frameworks that work in the most important business context — yours

  • Practice applying storytelling principles to your real-world challenges — not just hypotheticals

  • Build shared language and alignment that carries forward after the session

Learn how to structure your team’s message, align it with strategic direction, and communicate with consistency — across silos, functions, and roles.

Key workshop outcomes include:

  • A practical storytelling toolkit your team can use right away

  • Greater clarity and alignment in team messaging

  • Stronger connection across roles, levels, and departments

  • A starting point for a team narrative — one you can build on strategically

WHAT THEY’RE SAYING

"Jordan's business storytelling workshop challenged us perfectly.”

Karen Stanton, Chief Marketing Officer, IFF

What Makes This Workshop Different


There are plenty of business storytelling workshops out there. Here's what makes this one stand apart — and why it works

🔹 It’s Human-Centered, Not Just Technical

This isn’t about frameworks alone. It's about helping your team build the courage, clarity and emotional intelligence to speak more authentically and effectively. We explore not just how to tell a better story — but how to own the story that it’s your job to spread

🔹 It’s Strategically Anchored, Not Just Expressive

Storytelling in business isn't self-expression. It’s alignment. We anchor every exercise in your real work, helping participants translate strategy into language people can understand, repeat, and act on.

🔹 It’s Facilitated For Real Dialogue, Not Taught

This is not a lecture or a formula. It’s a facilitated experience with real-time coaching, reflection, and collective insight — where your team can practice, explore, and shift how they communicate with each other and your real stakeholders.

🔹 It’s Adaptive to Your Context

Every workshop is tailored to your goals, team dynamics, and organizational priorities. I personally lead each session and adjust in real-time based on what’s emerging in the room.

🔹 It Leads to Real Change

Training without follow-through doesn’t stick. That’s why I offer optional post-session support — coaching, virtual refreshers, or advisory — to help your team integrate what they’ve learned and keep building the narrative muscle.


This workshop is about helping you think deeply and strategically about how your team can more effectively achieve your real communications goals.

Participants learn how to use storytelling as a fundamental mindset in all the ways you communicate — emails, presentations, decks, reports, formal and informal conversations, and beyond

✨ Ready to explore a workshop for your team?

What to Expect

Workshop Design

Every workshop is tailored with the specific needs of your team in mind. The core workshop structure is highly adaptable — but the principles are consistent: make space for learning, practice, discussion and integration

Core elements of the process include:

  • Pre-workshop discovery: interviews, team intake, and strategic context gathering to understand your goals, context & challenges

  • Foundations of business storytelling, including frameworks, emotional intelligence, and use cases

  • Hands-on exercises using your real work — strategy docs, updates, proposals, change narratives, decks, presentations, etc.

  • Live coaching & feedback, supporting individuals and team story development

  • Closing reflection & commitment, with actionable takeaways to bring forward

  • Post-session support: coaching, messaging refinement, or team reinforcement options



Format Ideal Audience Size Delivery Style
90-120 min keynote intro 50-200+ Foundational, high-energy overview that sparks reflection and conversation
Half-day workshop Up to 100 (with breakouts) Interactive and skills-focused, ideal for L&D summits or team development days
1 or 2 day immersion 20-40 participants In-depth training with live coaching, group labs, and real-time application
Multi-session cohort
10-30 participants Longitudinal design process guiding  new skills and narrative development

Enterprise Rollout Options

For organizations looking to scale business storytelling training across multiple teams, departments, or business units, we offer an enterprise rollout model. This includes:

  • Multi-session training tracks for cohorts across levels or regions

  • Train-the-trainer programs to enable internal facilitation and scaling

  • Narrative audit and alignment to ensure consistency with your transformation strategy

  • Custom toolkits and resources for internal communications and integration

  • Executive briefings and stakeholder sessions to ensure alignment and sponsorship

Rollouts can be phased across quarters, embedded within broader transformation journeys, or linked to cultural, leadership, or change initiatives. All enterprise programs are scoped collaboratively to ensure cultural fit and business relevance.

Sample 1-Day Workshop Flow


Master business storytelling trainer Jordan Bower breaking down storytelling techniques during a strategic communications session

Morning: Foundations

Gain the tactics and tools to communicate your team or organization’s strategic messaging clearly and effectively

  • Introductory icebreaker to surface hidden assumptions about storytelling in business

  • Review examples of best practice storytelling customized to your team

  • Structured immersive storytelling exercises to practice fundamental tools, mindsets, and skills

  • Facilitated group discussions to build foundation for afternoon breakthroughts

Small group coaching session during business storytelling workshop with real-time feedback

Afternoon: Practice

Develop an appreciation for story as a means to influence and persuade — and learn how to share your insights for maximum effect.

  • Analyze real examples of current team messaging to identify tangible opportunities for applying your new insights

  • Participate in structured design thinking exercises to put insights into action

  • Achieve iterative improvement through peer feedback and individualized coaching

Facilitated team reflection and integration session on storytelling impact and next steps

Closing: Next Steps

Debrief your experience and develop actionable next steps to sustain your insights and accelerate your impact.

  • Facilitated integration and implementation discussion to unpack learnings

  • Structured design exercise to custom design team next steps

  • Commitment “ritual” to make transformation sustainable

WHAT PEOPLE ARE SAYING

“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”

Chief Operating Officer, Mid-Market Turnaround Consultancy

Why Choose This Workshop?

As an HR or leadership development decision-maker, you need training that delivers more than inspiration. You need:

  • Clear alignment to leadership competencies and communication goals

  • Behavior change that lasts beyond the session

  • Relevance to the real challenges your teams are navigating now

  • A trusted facilitator who can handle nuance, power dynamics, and emotion with care

  • ROI you can see — in stakeholder engagement, alignment, and performance

This is what I deliver — and why over 200 organizations have trusted me with their teams.

About Jordan Bower

I’m Jordan Bower — a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.

I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.

My approach blends:

  • Narrative strategy (storytelling that aligns to business goals)

  • Emotional intelligence (to help people connect with honesty and empathy)

  • Facilitation mastery (to shift team dynamics in real time)

This isn’t just what I teach — it’s what I live.

I’d love to share my passion with your team.

Jordan’s expertise spans industries.

Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:

WHAT PEOPLE ARE SAYING

“Jordan knows his subject matter inside and out, and he communicates it wonderfully.

Workshop Attendee, Canadian Tire Triangle Learning Academy

a true transformational learning experience

Ready to bring this to your team?

Let’s talk about how this workshop could support your goals. Whether you want to build confidence, sharpen messaging, or align around a new strategy, story is the most human and effective way to begin.

📞 Book a discovery call

📩 Send me a message

Let’s find the story your team is here to tell — and help them tell it with clarity, courage, and impact.


👉 Looking for something designed for executives and leadership teams?

Check out the Executive Storytelling Workshop — built for leadership teams navigating transformation and change.

👉 Supporting change agents inside your organization?

Explore the Leadership Communication Training for Change Agents — a skills workshop for HR, L&D, and change leaders.

Frequently Asked Questions


  • We work with organizations across industries where influence skills directly impact business outcomes.

    Our clients typically include cross-functional product teams needing to build consensus without formal authority; marketing professionals seeking buy-in for strategic initiatives; sales teams advocating for customers internally; executives wanting to inspire genuine commitment rather than compliance; technology specialists driving system adoption; HR professionals implementing culture initiatives; operations teams motivating process improvements; finance departments creating action-driving fiscal narratives; and interdepartmental task forces aligning diverse stakeholders. Our workshops deliver particular value in matrix organizations, companies undergoing transformation, and environments where success depends on collaboration across boundaries rather than traditional command structures.

  • In-person, I deliver this workshop throughout North America — and, occasionally, further afield. I have legal permission to work in the US.

  • Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.

  • We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.

  • Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.

  • Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.

  • Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.

  • Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.

  • We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.

  • Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.

  • Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.

Abstract green drawing with tangled loops on the left and a spiral on the right, connected by a line

Lead transformation from the inside out.

Ready to kickstart your organization's change journey?


Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.