Leadership Communication Training for Organizational Change Agents
Build narrative intelligence inside your transformation champions
Empower your internal leaders with a leadership communication training that builds clarity, trust, and influence through strategic storytelling and backcasting — working directly with Jordan Bower, a master storytelling coach and transformational consultant.
Helping Others Transform Starts with Changing the Narrative
Transformation doesn’t just happen through plans and processes. It happens when people connect to the why. When they see themselves in the future. When they feel like they belong in the change that’s coming.
When transformation is not a source of dread — but hope.
That starts with communication. With the how — and why — embedded in your story of change. It starts with storytelling.
This workshop is a leadership communication training program designed specifically for change agents across your organization — People leaders, HR professionals, internal influencers, and cross-functional collaborators — who are being asked to lead transformation and need the language, confidence, and presence to bring others along.
Hi, I’m Jordan Bower — and over the last 15 years, I have guided more than 200 teams to greater organizational impact through better storytelling.
I would love to work with you and your team.
Why Use Storytelling to Lead Change?
Business storytelling matters profoundly because it can transform how people engage with ideas, data, and strategic visions.
In times of change, facts and figures aren’t enough. People need meaning.
We need trust. We need to hear ourselves in what’s being asked of us.
That’s what story does.
Storytelling is not just for keynotes or TED Talks. It isn’t about telling anecdotes or performing on a stage. Storytelling is about helping people make sense of change.
It’s about creating alignment, building trust, and inspiring others to move in a shared direction — storytelling does what logical arguments can’t:
Connect the "big picture" to day-to-day work
Inspire belief and motivation
Build alignment across functions and levels
Navigate resistance with empathy
Move people — not just inform them
This training equips your change agents with a practical, powerful communication toolkit to lead with more clarity, coherence, and influence.
Who This Training is For:
This learning experience is ideal for:
HR managers and senior People leaders
L&D, Talent, and Culture teams
Transformation project leads and initiative owners
Internal influencers supporting innovation, mindset shifts, or cultural change
Cross-functional “translators” between leadership and frontline teams
If your team needs to contextualize change, build alignment, or address emotional resistance — this communications training will help.
Common Training Use Cases:
Rolling out a Growth Mindset culture shift
Embedding organizational values into daily team and leadership practice
Supporting a next-generation leadership development program
Building alignment around a new strategy, structure, or system
Reconnecting people to mission and purpose after change or disruption
What Participants Will Get
This is not a “how to be a better speaker” course. It’s not about presentation design, either. This is an immersive, interactive experience built to help your team explore:
✅ The Why and How of Leadership Storytelling — grounded in neuroscience, narrative strategy, and emotional intelligence
✅ The Storytelling Toolkit for Change — simple, flexible frameworks for coaching, communication, or facilitation
✅ Your Own Story — exercises to help participants connect their personal experience to organizational change
✅ How to Navigate Resistance with Story — reframing skepticism, fatigue, or uncertainty
✅ How to Model Growth Mindset Through Story — vulnerability, reflection, learning, and resilience
✅ Backcasting Through Story — envision the future, then use narrative to map backward to the present
This is a high-energy, human-centered leadership communication training experience designed to build confidence and shared language across your internal change community.
Key Training Outcomes
A practical storytelling toolkit your team can use right away
Greater clarity and alignment in team messaging
Stronger connection across roles, levels, and departments
Tangible and individualized action steps for everyone on your team
WHAT THEY’RE SAYING
"Jordan's storytelling workshop challenged us perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
What Makes This Workshop Different?
Most communication trainings focus on style, structure, or persuasion. This workshop goes much deeper — empowering participants to use story as a leadership tool for real alignment, traction, and transformation.
This training positions storytelling as a strategic leadership capability with a unique emphasis on backcasting — a future-oriented planning method that asks: ‘Where do we want to be?’ and ‘What’s the story that will get us there?’
🔹 Storytelling as a Strategic Capability
Not just a tactic for presentations, but a way to lead with clarity, trust, and presence. Participants build narrative fluency that enhances influence across functions and levels.
🔹 Backcasting Through Story
Participants learn to reverse-engineer the future — using storytelling to envision where the organization is headed, and work backward to identify the communication needed to get there. This future-focused framing is a key differentiator.
🔹 Integration with Change Work
This training lives inside your actual transformation — not on the sidelines. Stories developed in the workshop connect directly to cultural shifts, leadership development, and active strategy work.
🔹 Emotionally Intelligent Facilitation
Delivered with depth, nuance, and safety — this isn’t a “rah-rah” experience. It invites reflection, authenticity, and vulnerability, unlocking more resonant leadership communication.
🔹 A Human-Centered Approach
We treat change agents as people first. Participants don’t just learn storytelling frameworks — they learn how to tell the truth with courage, and how to meet others where they are in the journey.
Together, these elements make this workshop a powerful inflection point — not just a skill-builder, but a mindset shift.
Participants learn how to use story not just to explain change, but to shape the path forward — by aligning today’s actions with tomorrow’s vision.
✨ Ready to explore a workshop for your team?
What to Expect
Format & Delivery Options
While every engagement is tailored, each format includes:
Pre-workshop discovery to understand your team’s goals, context, and communication challenges
Pre-workshop customization and agenda design to suit your language and existing systems
Tailored change storytelling tools and exercises
Optional integration with ongoing initiatives (e.g., leadership programs, transformation projects)
| Format | Ideal Audience Size | Delivery Style |
|---|---|---|
| 90-120 min keynote intro | 50-200+ | Foundational, high-energy overview that sparks reflection and conversation |
| Half-day workshop | Up to 100 (with breakouts) | Interactive and skills-focused, ideal for HR summits or team development days |
| 1 or 2 day immersion | 20-40 participants | In-depth training with live coaching, group labs, and real-time application |
| Multi-session cohort |
10-30 participants | Longitudinal design process guiding new skills and narrative development |
Enterprise Rollout Options
For organizations looking to scale leadership communication training across multiple teams, departments, or business units, we offer an enterprise rollout model. This includes:
Multi-session training tracks for cohorts across levels or regions
Train-the-trainer programs to enable internal facilitation and scaling
Narrative audit and alignment to ensure consistency with your transformation strategy
Custom toolkits and resources for internal communications and integration
Executive briefings and stakeholder sessions to ensure alignment and sponsorship
Rollouts can be phased across quarters, embedded within broader transformation journeys, or linked to cultural, leadership, or change initiatives. All enterprise programs are scoped collaboratively to ensure cultural fit and business relevance.
Sample 1-Day Workshop Flow
Morning: Foundations
Introductory icebreaker to surface hidden assumptions about storytelling in business
Review examples of best practice storytelling customized to your team
Structured immersive storytelling exercises to practice fundamental tools, mindsets, and skills
Facilitated group discussions to build foundation for afternoon breakthroughts
Afternoon: Practice
Analyze real examples of current team messaging to identify tangible opportunities for applying your new insights
Participate in structured design thinking exercises to put insights into action
Achieve iterative improvement through peer feedback and individualized coaching
Closing: Next Steps
Facilitated integration and implementation discussion to unpack learnings
Structured design exercise to custom design team next steps
Commitment “ritual” to make transformation sustainable
WHAT PEOPLE ARE SAYING
“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
Why Choose This Workshop?
As an HR or leadership development decision-maker, you need training that delivers more than inspiration. You need:
Clear alignment to leadership competencies and communication goals
Behavior change that lasts beyond the session
Relevance to the real challenges your teams are navigating now
A trusted facilitator who can handle nuance, power dynamics, and emotion with care
ROI you can see — in stakeholder engagement, alignment, and performance
This is what I deliver — and why over 200 organizations have trusted me with their teams.
About Jordan Bower
I’m Jordan Bower — a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.
I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.
My approach blends:
Narrative strategy (storytelling that aligns to business goals)
Emotional intelligence (to help people connect with honesty and empathy)
Facilitation mastery (to shift team dynamics in real time)
This isn’t just what I teach — it’s what I live.
I’d love to share my passion with your team.
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
WHAT PEOPLE ARE SAYING
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
a true transformational learning experience
Let’s empower your change agents.
Storytelling isn’t fluff. It’s the change work beneath the change work.
If your organization is navigating growth, innovation, or cultural evolution — this leadership communication training gives your internal leaders and influencers the tools to lead with greater purpose, clarity, and presence.
👉 For executive teams leading strategic change, explore the Executive Storytelling Workshop — a high-trust experience focused on alignment & influence at the top.
👉 For cross-functional business teams, the Business Storytelling Workshop offers tools to strengthen internal communication, clarity, and influence without authority.
Frequently Asked Questions
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Leadership communication training helps individuals — especially those leading change — develop the skills to influence, align, and inspire through clear, authentic, and strategic communication. This workshop focuses on storytelling as a leadership capability, integrating emotional intelligence and backcasting.
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Change agents are anyone in your organization who plays a role in leading transformation — whether formally (HR, L&D, DEI, strategy, innovation) or informally (trusted voices, team leads, cultural stewards). This training supports those responsible for translating strategy into human terms.
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This isn’t about performance. It’s about presence, alignment, and real influence. We teach storytelling as a tool for navigating resistance, creating emotional resonance, and shaping strategic direction — not just for the stage.
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Yes. We offer formats from 90-minute keynotes to multi-session virtual cohorts. All options can be customized for your audience size, delivery environment, and strategic priorities.
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Clear frameworks for storytelling in leadership and change
Personalized narratives that connect their work to strategy
Practice applying story to real-world challenges
A renewed sense of confidence and cohesion as communicators
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Backcasting helps participants think like storytellers of the future: Where are we going? What do we want people to believe, feel, and do? Then we work backward to shape stories that move the organization toward that vision. It’s a strategic, story-driven approach to transformation.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth.
For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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We often embed this as a module inside broader L&D, cultural, or strategic transformation initiatives. We can partner with internal teams to ensure seamless integration, language consistency, and lasting impact.
Lead transformation from the inside out.
Ready to kickstart your organization's change journey?
Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.