Articles / Blog
Explore Jordan’s ideas about leadership, storytelling, and transformation.
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Business Storytelling
- Feb 11, 2025 How to Tell a Good Story About Yourself: A Leader's Guide to Authentic Storytelling
- Nov 30, 2024 CEO Storytelling Insights: How You Can Become a Chief Storytelling Officer
- Nov 16, 2021 Let's redefine how we think about "emotions" at work.
- May 21, 2020 How leaders can be more trustworthy by telling strategically vulnerable stories
- May 8, 2020 Improving Remote Corporate Learning by Distinguishing Between Training & Coaching
- Sep 17, 2018 What is a Strategic Story?
- Jul 18, 2018 To Get People Aligned, Find the Echo in Your Leadership Story
- Nov 3, 2017 Employer Brand Storytelling: 3 Easy Tips
- Oct 4, 2017 6 Reasons Why Storytelling is a Leadership Core Competency in the Age of Transformation
- Sep 8, 2017 Leadership Storytelling Core Competency #1: Character
- May 12, 2017 What is the relationship between Culture and Storytelling?
- Apr 4, 2017 Three Strategic Storytelling Strategies for Improving Your Sales Pitch Deck (with Examples)
- Feb 24, 2017 A Storytelling Toolkit for Improving Your Presentations and Pitches
- Nov 21, 2016 Are You Telling an Authentic Brand Story? Find Out With This Five Step Checklist
- Jul 25, 2016 How To Integrate Marketing, HR, Strategy and Change Management with Organizational Storytelling
- Jul 11, 2016 How Apple Used This One Business Storytelling Trick to Raise Revenues 39%
- Jul 11, 2016 Improve Your Strategic Storytelling with this One Unexpected Idea
- Jul 11, 2016 How To Tell Your Healing Story
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Corporate Intimacy
- Feb 6, 2017 Why Trust Has Become Your Business
- Culture
- Featured
- Ideas
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Leadership Storytelling
- Feb 20, 2025 Backcasting Beyond Strategic Planning: A New Approach for Transformational Leaders
- Dec 12, 2024 How to Become a Great Storyteller: A Transformational Guide
- May 24, 2024 Mastering the Art of Leadership Storytelling: Your Guide to Connection and Impact
- May 24, 2024 Ten Ways Corporate Leaders Can Apply Storytelling
- Aug 9, 2022 A Beginner's Guide to Leadership Storytelling
- Jul 14, 2022 Leadership Storytelling: Learning from Obama's Most Powerful Speech
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Structured Spontaneity
- Jan 28, 2022 How to Get Them to Care
- Dec 31, 2021 Celebrating Endings/Beginnings
- Dec 17, 2021 Going "Inside" talking about change
Employer Brand Storytelling: 3 Easy Tips
The question isn't whether you should be doing employer brand storytelling. You're already telling stories about your employer brand. The question is: how can you do employer brand storytelling better?
6 Reasons Why Storytelling is a Leadership Core Competency in the Age of Transformation
Storytelling is essential in a world defined by change. Here’s 6 reasons why.
Leadership Storytelling Core Competency #1: Character
Steve Jobs is one example of a masterful leadership storyteller. If you're interested in developing your own leadership storytelling skill, read on.
Three Strategic Storytelling Strategies for Improving Your Sales Pitch Deck (with Examples)
Get more sales by telling better stories.
A Storytelling Toolkit for Improving Your Presentations and Pitches
Storytelling creates engagement, memorability and meaning.
Are You Telling an Authentic Brand Story? Find Out With This Five Step Checklist
Authentic stories motivate more powerfully and sell more effectively.
How To Integrate Marketing, HR, Strategy and Change Management with Organizational Storytelling
Bring all the pieces together through your corporate story.
How Apple Used This One Business Storytelling Trick to Raise Revenues 39%
It's no dilemma why some stories are more effective.
Improve Your Strategic Storytelling with this One Unexpected Idea
This 2,500 year old insight is still important today.
Build cutting-edge skills at your team meeting or retreat.
Business leaders turn to narrative when you want to build an emotional connection with your audience—and inspire them to believe in a world that is on the horizon. Whether you're a leader looking to inspire and empower your team, or a learner seeking to pursue your dreams, I’m here to support your team along every step of your change journey.
