Storytelling Blog

Inherent in all great leadership storytellers are the same key characteristics -- characteristics that any leader, (including you), can learn.

The question isn't whether you should be doing employer brand storytelling. You're already telling stories about your employer brand. The question is: how can you do employer brand storytelling better?

Envisioning, explaining and, ultimately, persuading people to adopt a new perspective is the dictionary definition of leadership.

Steve Jobs is one example of a masterful leadership storyteller. If you're interested in developing your own leadership storytelling skill, read on.

Storytelling creates engagement, memorability and meaning.

A major communications firm just finished their global report on trust. Spoiler alert: it's not very good.

Authentic stories motivate more powerfully and sell more effectively.

Engaged storytelling creates meaning and purpose.

Storytelling Blog - Jordan Bower