The question isn't whether you should be doing employer brand storytelling. You're already telling stories about your employer brand. The question is: how can you do employer brand storytelling better?
Envisioning, explaining and, ultimately, persuading people to adopt a new perspective is the dictionary definition of leadership.
Steve Jobs is one example of a masterful leadership storyteller. If you're interested in developing your own leadership storytelling skill, read on.
Where does culture come from?
Get more sales by telling better stories.
Storytelling creates engagement, memorability and meaning.
Authentic stories motivate more powerfully and sell more effectively.
Bring all the pieces together through your corporate story.
It's no dilemma why some stories are more effective.
This 2,500 year old insight is still important today.
What's happened to men?
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