Jordan Bower’s Storytelling Workshop For Business Teams

In-Person and Virtual Options Available

Improve how your team frames ideas, engages stakeholders, and drives effective decision making. Get tailored guidance from Jordan Bower, expert business storytelling workshop facilitator.

Trusted by nearly 200 business, public sector, and non-profit clients, including:

A new world needs a new communications mindset.

In a noisy, complex, and ever-evolving world, every business team needs to rethink their communications so you can be more effective and impactful. This new definition of business storytelling goes well beyond delivering a presentation or a speech. It begins by shifting our mindsets and creativity, so we can clarify our ideas, express the value of our information, and use our emotions to engage our stakeholders authentically.

Help your team achieve cutting-edge communications mindsets, skills and strategic narratives.

Improve engagement

Frame products, ideas, and initiatives so others can get behind your ideas, understand your value and share your story.

Elevate creative problem solving

Find outside-the-box solutions to volatility and complexity and develop the innovative insights needed to implement them.

Find new motivation and insight

Re-imagine strategic narratives about what you do and why you do it, redefining your business systems and your impact.

Corporate Storytelling workshops tailored to your team:

  • Executive and senior leadership teams who need to communicate the bigger strategic narrative

  • Customer-facing and go-to-market teams, like sales & marketing, who want to stand out in a crowded market

  • Internal teams, like product, operations and finance, that need to sell ideas and earn stakeholder buy-in

  • Data-oriented teams who want to elevate the impact of their data—and stop presenting spreadsheets

  • Any functional or cross-functional team that wants to improve how you engage, persuade and connect

Learn to craft compelling strategic narratives that get buy-in and engagement.

Business leaders are responsible for crafting persuasive narratives whenever we want to effectively position our ideas, our products, our projects, our transformations, or ourselves. This hugely important leadership skill has been traditionally overlooked by business schools, who has looked down their noses and called it “soft.”

Not anymore—today, crafting effective messages and delivering them authentically has become everyone’s responsibility. Narratives create buy-in; they elevate data; they point the way to the future. They explain why. There is an art and science to narrative. Everyone can learn it.

Improve Business Storytelling Holistically

  • Stakeholder presentations and pitches

  • White papers, reports and thought leadership

  • Data-driven storytelling

  • Change and transformational messaging

  • Customer-facing messaging, like brand and content

  • Team identities and positioning

  • High-level strategic narratives, like vision, culture, purpose, investment, and your North Star

Develop Foundational Business Storytelling Skills

  • Active listening

  • Emotional intelligence

  • Creative problem solving

  • Narrative structure

  • Confidence and audience engagement

  • Giving and receiving peer feedback

  • Balancing the personal and professional

  • Visual thinking and graphical presentation

Achieve Transformative Business Storytelling Outcomes

  • Develop your “influence without authority,” improving how you can engage and persuade cross-functional teams

  • Go beyond one message to create a “constellation of narratives”—so you can adapt to different audiences

  • Improve the impact of complex ideas and data, distilling insights into simple, narrative forms

  • Build your confidence and ability to engage others, becoming someone who can hold audiences’ attention

  • Address objections and resistance to change through counter-narratives that can reframe and clarify

  • Discuss how your messaging strategies and tactics can change to adapt to the opportunities and threats of AI

"Jordan’s business storytelling training connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I’m super grateful!!”

— Karen Stanton, Chief Marketing Officer, IFF

How A Business Storytelling Workshop Is Structured

Work together with your team to learn new ideas, shift your mindsets, apply your insights, and develop tailored, outside-the-box solutions for how you can use strategic storytelling to drive real business results.

1. Study Best Practice Examples

  • Learn how top business communicators have responded to cutting-edge changes, like generative AI

  • Combine these innovative insights with time-tested business storytelling principles that draw from the arts, narrative theory and cutting edge neuroscience.

  • Study examples drawn from sales, marketing, leadership, change management and more—tailored to you and your team

2. Build Confidence with Experiential Exercises

  • Participate in structured storytelling exercises, working with your team in pairs and small groups

  • Give and receive peer feedback, supporting each another as you incorporate your individualized insights

  • Distill insights into common themes across the team, surfacing obstacles to overcome and opportunities you can achieve together

3. Get New Insights You Can Apply Immediately

  • Reimagine specific stakeholder communications, such as Powerpoint decks, reports, videos, social media, emails, team identities, or strategic narratives

  • Present your outside-the-box ideas and receive feedback from your peers (and me)

  • Distill your insights into actionable next steps that your team can take together

4. Develop a Tailored Action Plan

  • Set achievable goals at whatever level of change is right for you

  • Design targeted and structured follow-up exercises that you can integrate into your busy schedule

  • Leave with the tools, motivation and excitement you need to sustain change across your team

Business Storytelling Workshop Logistics

Business Storytelling Training Workshop

  • Delivery: In-person or virtual format, up to 50 participants

  • Length: In-person—half day, one day, one and a half, and two day options. Virtual sessions tailored to your needs.

  • Content: Participants develop a strategic storytelling mindset and then apply it immediately to the real stakeholder messaging used in your work. The goal is use techniques and creativity to make messaging more effective.

  • Structure: Training combines best practice examples, paired and small group exercises, facilitated discussions, and plenty of real practice

  • Audience: Customized for any functional or cross-functional team, based on research we perform in advance.

  • Outcome: A new perspective on the value of business storytelling; customized steps to implement the learning; clear and immediate ways to improve existing existing team narratives.

  • Facilitator: Every business storytelling training is led by Jordan Bower.

"We came into our workshop looking for ways to talk about a complex product that we were struggling to message—even internally. Working with Jordan, we figured out which stories we wanted to be telling—and why.”

—Head of Product, Unbounce.

Meet Jordan Bower

I'm a very experienced business storytelling workshop facilitator who helps change how leaders and teams think about communication.

Let me tell you a quick story about business storytelling. Once upon a time, we all lived in a world where the cold hard facts were enough. Stakeholders only wanted the data. Customers were compelled by brand promises. No one spent fifteen hours a day staring at a screen. Those days have gone the way of Blockbuster.

Today, we all live in a new social and technological reality. And this reality requires a very different approach to how we communicate at work—all of us, from sales and marketing teams to leaders to product, finance, operations, and many other internal teams. I know, because I’ve worked with them all.

My name is Jordan Bower—that’s me right there. For over 15 years, I have been helping business teams explore the art and science of storytelling. I’ve worked with companies like Johnson & Johnson, Autodesk, Mozilla and many more—helping teams use business storytelling to become more engaging, persuasive and effective.

I can help your team craft persuasive narrative arcs. I can help you tailor your messages to different stakeholders and contexts. Most importantly, I can help your team change how you think about communication—so that every presentation, email, Teams message, and more differentiates you in the minds of your audiences.

I would love to tell you more about how I can help. Get in touch

Examples of Recent Business Storytelling Workshops

Rakuten Rewards Operations Team, San Francisco

I worked with an internal operations team to help them improve how they were seen internally—helping develop an inspiring team identity and transformative vision.

International Flavors & Fragrances Global Brand Team, New York

I helped the global marketing team shift their perspective on how to engage their market—moving from discussing facts and features to expressing narrative.

Mölynlycke Health, Commercial Team Senior Leaders, Atlanta

I helped the senior leaders on Mölynlycke’s commercial team discuss new approaches and narratives for inspiring their internal teams through change.

Protective Life, Sales Team, Cincinnati

I helped the wholesalers on the Protective Sales Team explore new approaches for building trust and standing out with their busy financial clients.

Beyond Your Storytelling Workshop: How Jordan Can Help

From intensive change journeys to inspirational keynotes to leadership coaching journeys, Jordan Bower improves communication, shifts mindsets and actualize culture change.

1. Change Journeys

Redefine narratives around strategy, purpose, culture, sales and product to engender the adaptive and dynamic organization of the future. Start by backcasting a new vision, then identify roadblocks to change, and support your team through new systems, mindsets, and habits.

2. Keynote Speeches

Bring in Jordan to enlighten and inspire people at your conference or event. With a unique perspective, deep industry experience, and a storytelling-informed communication-style, Jordan will help your attendees shift your perspective and level up your creative vision.

3. Leadership Coaching

Catalyze your own change journey and develop essential leadership skills, like creative problem solving, emotional intelligence and business storytelling. Build your capacity to guide others through change by getting Jordan’s help moving through change yourself.

Let’s start a conversation!

I will reply to you personally.

FAQs

  • Very! We keep the energy up with real world examples of effective business storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.

  • This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.

  • Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.

    However, this storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.

  • My process-oriented approach means that we can apply this workshop to many different organizational teams, including executives, sales, marketing, product, finance, operations, design, change management, HR, cross-functional teams and more.

    Every team in your business can benefit from attending my corporate storytelling workshop!

  • Before every storytelling training, I conduct detailed research, including 1:1 interviews with selected members of your team, as well as review of the content/messaging that your team creates, such as Powerpoint decks, white papers, emails, reports, presentations, etc.

    Based on this research, I customize the examples and exercises included in the workshop. My facilitation style also means that every workshop depends on your participation—which makes every workshop a little different.

    After the storytelling workshop, I follow-up with you to help you digest your insights—and figure out what to do next.

  • No! The workshop uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.

    Of course, if you want to remove public speaking entirely, that’s definitely possible—let’s discuss how we can tailor your training to your team.

  • Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!

  • Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session.

    Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.

  • Yes! For many clients, your storytelling training for teams is the catalyst for a transformative journey that has the goal of improving how you communicate. There are a number of ways I can help you along this journey as a consultant, facilitator, subject matter expert and coach. I would be happy to discuss this with you in detail!

  • By learning to think of yourselves as business storytellers, your team can take traditional corporate communications like reports, presentations and pitches, and improve them so that they are more memorable and engaging.

    Storytelling techniques can apply to many corporate functions, such as understanding your audience and building creative confidence. These and many other topics are covered in this corporate storytelling training.