Tell a more compelling story
Learn to communicate with greater clarity, creativity and insight in Story Sprint—an in-person storytelling training workshop for business and corporate teams.
Are you still telling the same old story?
New tools and attitudes have changed how top teams are approaching their storytelling.
From shifting expectations to generative AI, every team in every industry needs to re-imagine how we communicate for engagement and impact.
In Story Sprint, you will evolve your story for innovation, engagement and insight.
Find a new way to express your core business message so that you can get your stakeholders on board.
Join these companies who are elevating agility, innovation and impact by working with Jordan Bower.
Jordan has worked with nearly 200 companies, serving a range of corporate divisions and functional teams: executives, sales, marketing, product, operations, finance and more.
"If your company’s strategic objectives include leading innovation, creating alignment around complex objectives, building support across cross-functional teams, and engaging stakeholders with creative communication, then Jordan’s workshop fits your needs.”
It’s a new world of business storytelling
There’s. Just. So. Much. Noise.
Even internal communicators need to think like storytellers so we can grab attention, drive understand and be understand amidst notification overload.
We can’t rely on being only data-driven.
The data needs to be put into context with a bigger strategic narrative that expresses the why—clearly, effectively and emotionally.
Leaders have to be consultative guides.
Today, every team is in the business of guidance—helping stakeholders understand the backdrop and supporting them along their journey of change.
Business storytelling must be real.
People’s bull💩 detectors are higher than ever. Everyone has to speak in genuine terminology—unifying insight, vulnerability and strategy.
We must design our narratives for change.
One size fits all business storytelling has to be replaced by a new approach that speaks differently to various stakeholders and audiences.
It’s time for a new approach to business storytelling:
❌ 2,000 word PowerPoint slides
❌ Meaningless brand promises
❌ Confusing business cases
❌ Hiding behind corporate language
❌ Bullet point lists 😝
✅ Clear messages in human language
✅ Saying much more with less
✅ Putting your finger on the issue
✅ Connecting authentically
✅ Visual, creative and engaging
Choose the Story Sprint that is right for your team!
Take your team on an innovative and interactive learning experience in business storytelling:
Storytelling for Teams
Business Storytelling Workshop Training
Lead with Narrative!
Leadership Storytelling Workshop Training
Sell like a Storyteller!
Sales Storytelling Workshop Training
“Our Story Sprint led to immediate improvement in many aspects of our team’s communications, from how we tell the story of our founders to how we express the value of our product to how we create buy-in for change.”
— Head of Revenue, King’s Hawaiian
Learn a principles-based approach to business storytelling
Business Storytelling is a mindset, a skillset, and a toolkit that can help every business team in any industry—B2B and B2C—engage your stakeholders, express your value and motivate your people.
✅ Understand your audiences
Storytellers don’t drown them in features and data. Storytellers translate their ideas into relatable terms by using human dynamics skills—like emotional intelligence, analytical insights and empathy. Business storytellers take their strategic ideas and bring them to life.
✅ Put heart and soul into your data
Great leadership storytellers can start with the right data point and raise their insight to a deeper level of meaning and impact. Through a combination of clear thinking, deft analysis, and creative problem solving, effective storytelling is about taking a data-driven message and giving it life.
✅ Infuse your point-of-view and personality
Even if you are speaking on behalf of a team or corporate entity, you are the messenger—it’s your job to make ideas shine with your insight. Your stakeholders want to feel your point-of-view, rather than just hiding behind corporate jargon.
✅ Lead with the strategic narrative
How you tell the story is the story. Great leadership storytellers are highly effective at structuring their key messages in ways that drive urgency, heighten engagement and motivate action.
✅ Inspire them to believe in a new future
In today’s changing world, the best leadership storytellers are focusing their narratives on the exciting and innovative possibilities of change. Great storytelling is about disrupting old ideas and guiding audiences through uncertainty—inspiring hope and leveling up your impact!
Elevate your team’s creative problem solving! Become better business storytellers! Listen to Einstein!
“We can’t solve our problems with the same thinking we used when we created them.”
Albert Einstein, Creative Leader
Work with Jordan Bower
Jordan is a skilled storytelling coach and facilitator who will help:
🚀 Discover the business storytelling insights you need now
🚀 Challenge your existing thinking, habits and systems
🚀 Guide you through a solutions-oriented creative process
🚀 Provide direction, vision and subject matter expertise
🚀 Help you synthesize various perspectives and inputs
🚀 Take actionable steps towards change
Introducing Story Sprint storytelling training for teams
Come together with your team in this business storytelling training to learn new ideas, challenge the status quo and develop creative ways to communicate strategic messages.
Step One
Discuss how business storytelling is changing
Step back to think about how the business communications context is evolving
Study how innovative companies are leading the change
Participate in experiential storytelling exercises that make the shift tangible
Assess your existing team messaging in light of your new insights
Step Two
Make improvements to your existing narratives
Learn innovative leadership storytelling frameworks that guide your change
Work together as a team to develop new angles and perspectives
Test your new ideas and receive structured feedback from your peers
Express current strategic goals in a compelling, emotionally engagement format
Step Three
Reflect on your learning and define next steps
Discuss and synthesize your insights across your team
Develop innovative ways to move forward as individuals and a team
Assess the potential results of making a change
Build your confidence and courage to move forward differently
Achieve new ideas, insights and immediate takeaways
✅ Step back to think big picture about your leadership communication
✅ Study best practice from the world’s best storytelling leaders
✅ Zoom in to find tailored, actionable ways you can improve as a team
✅ Participate in interactive storytelling exercises with your peers
✅ Design tailored next steps to make your change stick
Story Sprint in detail
Key Details: Story Sprint Storytelling Training for Teams
Standard Length: 1/2 day, Full Day, 1.5 Days, 2 Days
Standard Format: In-Person Facilitated Workshop
Workshop includes: Structured business storytelling exercises, highly interactive “innovation process”, customized takeaways, expert facilitation from a strategic storytelling expert
Workshop focus: Immediately improving real team messaging selected and approved in advance
Ideal size: 12-50 participants.
Ideal team: Can be any organizational division, org or function. We’ve worked with executives, sales, marketing, product, finance, operations, cross-functional teams and many others.
Expert Facilitator: Every workshop is led by business storytelling expert, Jordan Bower.
What is a “Sprint”?
A “sprint” is a short, time-boxed period where a business team works collaboratively to complete a set amount of work.
Popularized in the field of technology project management, a sprint provides teams with a clear, structured process to navigate complex challenges that involve variability and uncertainty.
Sprints include multiple stages, including planning, production, review and—most importantly—learning by doing.
The outcome of the sprint is often secondary to the learning that comes through participating in the creative process.
How Story Sprint Storytelling Training Works:
Before the Sprint, Jordan Bower will interview several members of your team and review your team’s current messaging collateral. (PPTs, reports, PDFs, videos, etc.)
During the Sprint, your team will move through a 5-step innovation process that will make immediate improvements to your real team messaging. The 5 steps are:
Discover new perspectives on how to make your communication impactful
Define a concrete aspect of your communication that you want to improve
Develop novel, innovative approaches to make this improvement
Deliver your outside-the-box ideas and receive peer and facilitator feedback
Reflect on the experience and develop tailored, actionable next steps
After the Sprint, your leadership will meet with Jordan Bower for a retrospective about the learning experience, receiving customized recommendations for sustaining your team’s learning.
“Our Story Sprint brought us together to co-design innovation solutions to our team’s real communications challenges. We came into the room with a complex product that we were struggling to talk about—even internally. We walked away knowing exactly which stories to tell and why.”
— Head of Product, Unbounce
Introducing Your Storytelling Guide
Jordan Bower is a transformative change facilitator.
Jordan has custom designed and led nearly 200 business storytelling trainings for organizational teams, helping 1000s of professionals become more engaging, creative, and effective in their communication.
He’s based in Vancouver, Canada, and works with with business and corporate clients in the US and around the world.
Jordan Bower’s CV inside a pale blue box:
Jordan is a self-taught facilitator, thought leader, executive coach and leadership storyteller
Since 2012, Jordan has custom designed and facilitated nearly 200 “business storytelling trainings” for corporate and organizational teams around the world
Jordan has spoken at dozens of events, including sales kick-offs, HR conferences, and creativity incubators, about topics relating to storytelling, creativity, and change leadership
Jordan has coached CEOs, Congressmen, authors, thought leaders, professional athletes, and many others in effective leadership communication
Jordan has won two silver medals while competing at the World Championships of Ultimate Frisbee. In his spare time, he is the Head Coach of an elite adult co-ed team.
Jordan consults with senior executives and organizational change leaders to help them embed creativity, storytelling, and agility into their company DNA.
FAQs
How interactive is your business storytelling training?
Very! We keep the energy up with real world examples of effective business storytelling, dynamic content and facilitation style, and plenty of structured exercises in pairs and peer learning groups.
What types of storytelling does this storytelling training for business cover?
This training takes a principle-based approach to business storytelling. That means the principles can be applied broadly to any kind of business communication. We address written and verbal communication in emails, reports, Powerpoint decks, presentations, videos, social media and much, much more.
Does this training cover storytelling with data?
Yes! The principles learned in this workshop apply to storytelling with data and other visuals. Participants learn how to clarify their message, find the emotional core and relate it to their stakeholders or other audiences. Then, they practice applying these ideas to real examples of their workplace messaging.
However, this storytelling training is not a detailed focus on infographic design. If you’re looking for something like that, we highly recommend Storytelling with Data.
What types of business teams attend your training?
Every team in an organization! Our process-oriented approach means that we can apply this workshop to many different organizational teams, including executives, sales, marketing, product, finance, operations, design, change management, HR, cross-functional teams and many, many more.
Do you tailor the training content to our team?
Yes! Before every storytelling training, we conduct research that allows us to customize content and examples to your group. These examples may include reports, documents, Powerpoint deck, or other relevant “stories”.
I have a shorter/longer timeline or a bigger/smaller group. Can you accommodate us?
Yes! We love working with our clients to maximize the value they get from our corporate storytelling training. Just send us a message!
We are introverts. Does everyone have to present in front of the group?
No! The workshop uses a mix of structured exercises, peer-learning groups and large group sessions to introduce and learn the material. Your team will participate in exercises in pairs and groups of four, but no one will be obligated to present anything in front of the entire group.
Does Jordan Bower facilitate every storytelling workshop?
Yes! I have custom designed the content, and I deliver it in a tailored way to every group. I have successfully delivered nearly 200 storytelling workshops!
Are there additional resources after the workshop?
Yes! Your team will receive additional materials, recommended readings, and tools to continue developing their storytelling skills after the workshop. These are customized based on what we discuss during the session. Additionally, I will meet with your leadership after the workshop to reflect on the learning experience and to recommend customized next steps.
Can you help continue our learning after the training?
This storytelling training is often the first step in a change initiative. Transformation is my speciality! I will be happy to discuss a longer journey if you like, after the training. For more info, check out my homepage.
Why is this a workshop and not a business storytelling training?
This content is presented as a workshop, rather than a storytelling training for business, because participants will “workshop” real examples of their mesaging. The workshop is highly engaging and interactive, focusing on developing storytellers rather than “training” them.
Resources
Want to run a Story Sprint yourself? Here’s a collection of resources that have been incorporated into the Story Sprint Design process.
Innovation Processes
Facilitation Tools/Exercises
Storytelling Frameworks
Business/Leadership Storytelling Examples