Imagine having the power to captivate your audience. Imagine inspiring people to connect passionately with what you sell. Imagine using these skills to help customers, investors, stakeholders buy into a new future and rally around an important change. These are the skills of a Strategic Storyteller.
Since 2013, we’ve helped thousands of people around the world work more effectively by becoming Strategic Storytellers. Here’s what they’ve learned:
A Storytelling Training is designed to demystify storytelling, turning it into a set of systematic and logical patterns that can be applied by anyone. In this training, you’ll learn the same foundational patterns that are used by Hollywood directors, award-winning ad agencies and great cultural and mythological storytellers since ancient times.
Through video analysis and an engaging lecture-based style, you’ll understand exactly how these patterns function, and how they are applied in business communications ranging from business cases, sales and investor pitches, keynote addresses, social media and one-on-one casual conversations with employees, customers and prospects. You’ll walk away with a toolkit you can use over and over again.
In both great storytelling and strategic communications, the secret is to Know Your Audience. In this workshop, your group will employ the “empathy mapping” tactic, as well as other exercises drawn from user centered design, to dig deeper into the heart and mind of one of your key audiences, deducing new insights into the way they work.
Workshopping one of your team’s real life stories helps ground the learnings and immediately apply the concepts to a project you’re working on now.
The goal of this workshop is not just to learn storytelling — it’s to integrate these learnings into a project you’re working on now. Before the training, you’ll set a specific story to work on — such as a pitch, a business case, a public presentation or a personal leadership story to be developed by each participant.
You’ll walk away from the workshop with a completed story, a practice plan and a clear and specific idea of exactly what each person needs to do next to spread that story into the world.
Get in touch to book a training or for more information.