Jordan Bower’s Business Storytelling Workshop for Corporate Teams


Jordan’s energizing business storytelling workshop helps your team build influence without positional authority by crafting and delivering messages that resonate with diverse audiences —technical teams, finance, product, ops, and execs.

About Jordan’s Business Storytelling Workshop

Jordan’s business storytelling workshop is grounded in the realities of corporate communication — helping your team articulate ideas clearly, influence peers, and secure buy-in, especially in matrixed environments where you don’t have direct positional authority.

Designed as a stand-alone 1 day learning session or woven into a conference or off-site.

Using your team’s real content — projects, roadmaps, challenges, decks and data —so you realize immediate value.

Learn how to adjust messaging for different stakeholders while maintaining a unified narrative.

WHAT THEY’RE SAYING

"Jordan's business storytelling workshop challenged us perfectly.”

Karen Stanton, Chief Marketing Officer, IFF

What is Business Storytelling?

Business storytelling means the ability to clearly and persuasively communicate complex ideas in a way that aligns stakeholders, builds trust, and drives action — especially when formal authority is limited.

Business storytelling is not about theatrics or even presentation skills. it’s about using structure, empathy, and strategic clarity to make a message land with different audiences and stakeholders across the organization.

Storytelling is a practical skill for influencing decisions, surfacing value, and leading change through communication. It can apply to many different forms of business communications, including writing, speaking, digital communications, Powerpoint decks, charts and reports, and much more.


Who Jordan’s Business Storytelling Workshop is For

Jordan’s storytelling workshop is built for functional teams, cross-functional teams, leadership cohorts, and business units who want to communicate more clearly and connect more effectively with either internal or external stakeholders.

Typical workshop participants include:

  • Product, marketing, HR, or strategy teams

  • Executive or emerging leader cohorts

  • Change or transformation teams

  • Technical leaders needing to communicate to non-technical audiences

  • Any group tasked with influencing across silos, functions, or levels

If your team needs to explain complex work, secure buy-in, or operate more cohesively — this workshop will provide you with immediate help.

WHAT PEOPLE ARE SAYING

“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”

Chief Operating Officer, Mid-Market Turnaround Consultancy

What Your Team Can Expect

Expect a hands-on, immersive learning experience that’s personalized to your team — including exercises, examples, and a combination of tools and coaching — guided by a masterful facilitator and expert in business storytelling.

1. Tools for Structure & Clarity


Learn storytelling frameworks that help your team organize complex ideas into clear, concise, and persuasive messages.

(We can even help you create templates or repeatable formats for decks, memos, or updates if you want.)

2. Build Confidence & Presence


Learn and practice techniques that guide your team to communicate with greater clarity, confidence, and conviction.

(We can provide follow-up coaching, guidance, and resources that are customized to your needs.)

3. Team Alignment & Cohesion


Create shared language and storytelling standards across your team, so you’re more aligned in how we communicate your work and value.

(We can also help you find, develop and even transform your team narrative.)

Jordan Bower photographed near the ocean in Vancouver, Canada

About Jordan Bower

I’m a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.

I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.

My approach blends:

  • Narrative strategy (storytelling that aligns to business goals)

  • Emotional intelligence (to help people connect with honesty and empathy)

  • Facilitation mastery (to shift team dynamics in real time)

I’d love to share my passion for this work with your team!

Great clients across industries.

Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:

How Your Workshop is Structured

Your personalized workshop will include examples, exercises, and case studies customized to your team, based on detailed Discovery research that’s included with every session.


1. Kick things off with the Foundations of Business Storytelling

Kick off with why storytelling matters in a corporate context —especially for team’s working to influence without authority.

Participate in dynamic, creative storytelling exercises that introduce core frameworks experientially and set the table for the insights to come.


2. Explore the Art & Science of Audience and Message Design

Explore how to tailor stories for different internal audiences — from execs to cross-functional peers — by identifying their needs, priorities, and values.

Learn tools to adapt your tone, structure, and emphasis for greater impact across a variety of business storytelling forms — presentations, decks, writing, and more.


3. Develop individualized insight through Real World Application.

Work together to apply storytelling tools to your real communication challenges — like project updates, stakeholder pitches, or strategic change initiatives.

Through guided exercises and peer collaboration, you’ll build and refine your own stories using practical templates and human-centered communications insights.


4. Debrief your learning and plan your own Tailored Next Steps.

Move from theory to implementation through live practice, feedback, and light coaching. Focus on presence, clarity, and confidence in high-stakes moments.

Close with actionable takeaways and a plan to integrate business storytelling into your team’s everyday communication.

WHAT PEOPLE ARE SAYING

“Jordan knows his subject matter inside and out, and he communicates it wonderfully.

Workshop Attendee, Canadian Tire Triangle Learning Academy

What Outcomes You’ll Get

Develop an appreciation for business storytelling as a means to influence with authenticity — and develop a plan to incorporate your insights into your team’s messaging.


Teams that attend Jordan’s workshop consistently report these outcomes:

1️⃣ Clearer, More Persuasive Communication

Team members can structure their ideas into concise, audience-relevant stories that resonate across functions and seniority levels — especially when pitching, presenting, or influencing decisions.

2️⃣ Greater Confidence and Presence

Participants show up with more clarity and conviction in meetings and presentations. They know how to lead conversations, guide discussions, and hold attention — even without formal authority.

3️⃣ Shared Language and Communication Frameworks

The team walks away with a common toolkit and language for storytelling — making collaboration smoother and ensuring consistency in how you frame updates, proposals, and strategic narratives.

4️⃣ Stronger Influence Across the Organization

By mastering narrative techniques, the team becomes more effective at aligning stakeholders, surfacing insights, and driving cross-functional momentum — building trust and credibility along the way.

5️⃣ Immediately Applicable Tools

People leave with tangible frameworks, templates, and personal story drafts they can use right away in real projects, presentations, and conversations.

Common Workshop Use Cases:

  • Aligning teams around strategic goals

  • Launching a new initiative and needing buy-in

  • Improving cross-functional communication

  • Expressing the narrative behind data

  • Building skills for navigating change or growth

  • Translating values into day-to-day behavior

📞 Book a discovery call with Jordan

READY TO GET STARTED?

Book A Call With Jordan


Whether you want to build confidence, sharpen messaging, or align around a new strategy, story is the most human and effective way to begin. Let’s talk about how this workshop could support your goals.

What’s included:

  • Pre-workshop research including 1:1 interviews with your team and detailed review of your existing messaging

  • An in-person or hybrid workshop tailored to your team

  • Options for detailed follow including advisory, coaching, and more

Pricing varies depending on audience size, event duration/location, level of customization, and follow-ups.

Frequently Asked Questions


  • We work with organizations across industries where influence skills directly impact business outcomes.

    Our clients typically include cross-functional product teams needing to build consensus without formal authority; marketing professionals seeking buy-in for strategic initiatives; sales teams advocating for customers internally; executives wanting to inspire genuine commitment rather than compliance; technology specialists driving system adoption; HR professionals implementing culture initiatives; operations teams motivating process improvements; finance departments creating action-driving fiscal narratives; and interdepartmental task forces aligning diverse stakeholders. Our workshops deliver particular value in matrix organizations, companies undergoing transformation, and environments where success depends on collaboration across boundaries rather than traditional command structures.

  • In-person, I deliver this workshop throughout North America — and, occasionally, further afield. I have legal permission to work in the US.

  • Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.

  • We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.

  • Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.

  • Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.

  • Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.

  • Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.

  • We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.

  • Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.

  • Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.