BUsiness Storytelling workshop for teams

Connect Emotionally with Business Storytelling

Jordan Bower has worked with 200+ organizations to teach their teams and leaders how to connect emotionally through business storytelling.

The result: stronger engagement and influence, deeper understanding of stakeholder needs, and a culture of innovation that helps teams adapt to constant change.

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✅ 1-2 Days ✅ Instructor-led ✅ Tailored to your team

In a volatile, uncertain world, storytelling matters more than ever.

Storytelling is how humans make sense of change. That’s because change brings up powerful emotions—like fear, frustration, hope, and excitement—that don’t operate according to the logic of data and reason.

Most organizations try to communicate around these emotions with scripts and data-driven arguments. But when everyone talks like an A.I., everything ends up sounding the same.

Business storytelling is about bringing together logic and emotions to communicate in ways that are proven to resonate with humans. That’s the core idea we teach in our RSVP Storytelling Framework™:

Making complex ideas relatable so stakeholders truly understand
Framing the stakes so that urgency is immediately apparent
Expressing a point of view that drives influence and alignment
Communicating with personality so you sound like you, and not ChatGPT

Turn your team into Business Storytellers

→ Learn a principle-based framework

Our RSVP Storytelling Framework™ teaches principles, not templates—giving your team a flexible tool that works across written, verbal, and digital communications.

→ Practice with real business use cases

Your team applies the framework to actual messaging you produce. Through structured exercises and peer feedback, you'll get new ideas, immediate practice, and personalized action plans.

→ Work with the Emotional Mechanics of Change

When your team learns to tell better stories, they're not just learning presentation skills—they’re learning to guide people into a new future, build trust during uncertainty, and develop influence even when they don’t have formal authority.

“Of all the trainings we’ve attended over the years, Jordan’s storytelling workshop stands out for the lasting impact it has had on our team. More than showing us how to tell stories, Jordan helped light the fire for us to tell our company’s unique story in a way that combined strategic insight with our individual passion.”

Head of People, King’s Hawaiian

Who This Workshop is For

Our principle-based approach allows us to tailor the workshop to any team speaking to any stakeholders at any level of seniority.

Whether you are communicating up or down, inside your org or out, this workshop will deliver clear, practical insights that you can tailor to your message, industry, and strategy.

Leadership Teams

Seeking to align around strategy and communicate vision in ways that inspire action and create organizational movement.

Sales & Customer Success Teams

Need to connect emotionally with prospects and customers, differentiate in competitive markets, and build lasting relationships.

Product & Innovation Teams

Working to gain stakeholder buy-in for new ideas, translate technical concepts, and communicate value effectively.

Change Management & Transformation Teams

Leading organizational change and need to help people see themselves in a new future with clarity and hope.

Marketing & Communications Teams

Developing compelling narratives that cut through noise and create authentic connection with audiences.

Any Team That Needs to Influence, Persuade, or Inspire

If your team's success depends on how well they communicate, this workshop will elevate their impact.

How It Works

Our storytelling workshops focus on the emotional elements of communication—not just how to structure a good story—shifting focus from presentation skills to trust building, creativity, and understanding your audiences. We’ve honed this approach over 15 years of working with 200+ teams across just about every industry.

1. Learn the Framework

We’ll use real best practice examples to show you how our RSVP Storytelling Framework™ can be applied to just about any form of verbal, written or digital business communication: decks, emails, reports, presentations, social media, meetings, pitches and much much more.

2. Apply and Receive Feedback

Through structured storytelling exercises, you will practice applying the RSVP framework to the real messaging you create. Sharing your insights in pairs and small groups, you will give and receive feedback—sharpening your learning and developing practical ways to apply your learning.

3. Develop Action Plans

Working together in collaborative groups, your team will zoom out to consider the bigger impacts of your learning. Then, you’ll zoom back in to identify clear, actionable changes that you can make immediately to put learning into practice—along with ways you can support your team through change.

Key Workshop Takeaways

✓ Immediately Usable Stories
Polished narratives your team can deploy in client meetings, presentations, or stakeholder communications the very next day.

✓ Storytelling Frameworks & Tools
Practical templates and techniques teams can apply to any communication challenge—from emails to keynotes and beyond

✓ Shared Language for Communication
A common vocabulary and approach that strengthens how your team collaborates and aligns on messaging.

✓ Deeper Stakeholder Insight
Enhanced understanding of what truly matters to your audiences—customers, leadership, and each other.

✓ Personalized Action Plans
Individual next steps for each participant plus team-wide strategies for sustaining the learning.

✓ Cultural Shift in How You Communicate
Beyond skills, teams develop a new mindset around connection, empathy, and authentic engagement that continues long after the workshop.

Meet Jordan Bower

After graduating from business school, Jordan Bower set out to become a storyteller. He traveled the world, visiting more than 50 countries. He even once walked all by himself from Canada to Mexico.

Along the way, he learned that great storytelling is not about what you say—it’s about how well you listen.

In 2013, Jordan founded a business designed to teach leaders this insight. Starting from scratch, Jordan quickly built a client roster of more than 200 organizational teams, including small businesses, tech startups, and global companies like Johnson & Johnson, Volvo Cars, and Rakuten.

Today, Jordan's storytelling work is deeply integrated with a wider initiative around the Emotional Mechanics of Change—helping leaders and teams communicate in ways that acknowledge the current climate of change and build genuine resilience through clear, direct and trusted communication. Jordan has developed frameworks that bridge business storytelling with the emotional infrastructure organizations need to thrive during continuous change.

He's based in Vancouver, Canada, and offers storytelling workshops for clients in the USA, Canada and around the globe.

What’s Included

You’re not just buying content. You’re buying the skilled insight of an expert communicator and change facilitator.

1. Pre-Workshop Discovery and Customization

Review of messaging currently produced by your team
Three 30-minute participant interviews (virtual)
Customization of workshop content, examples and exercises
30-60 minute planning call to review customizations

2. Facilitated Live Storytelling Workshop

Learning objectives include:

Understanding the relevancy of "storytelling" in today's noisy and uncertain climate
Introducing the RSVP storytelling framework through real examples of workplace communication.
Direct application to real use cases pre-selected in advance, such as briefing notes, reports, and outreach presentations
Individualized action plans to create alignment across teams, groups and the entire department

3. Post-Workshop Retrospective

Post-workshop participant survey (if you don't have one already)
30-60 min retrospective call with you to review feedback
Tailored recommendations for next steps

Solutions Provided

Every workshop is tailored to help your team address real communications challenges through the principles of storytelling.

Teams Struggling to Get Buy-In

Your ideas are solid, but stakeholders aren't engaging. You need to communicate in ways that create emotional resonance and alignment, not just logical arguments.

Teams Leading Without Formal Authority

You need to influence across silos, build coalitions, and drive change without direct control. Storytelling is how you build the trust and connection that makes influence possible.

Teams Drowning in Data

You have all the facts, but your audiences tune out. You need to translate information into stories that land emotionally and help people make sense of what the data means for them.

Teams Leading Change

You're driving transformation, but resistance is high. People need stories that acknowledge what they're feeling and help them see themselves in the new future—not just hear about the strategy.

Teams Competing for Attention

In crowded markets or noisy internal environments, you need communication that cuts through by connecting on a human level, not just providing more information.

Teams Navigating Continuous Uncertainty

Your team is exhausted from constant change. They need to learn how to communicate in ways that build resilience, maintain alignment, and help people process what's happening emotionally.

Teams Ready to Level Up

Your team is good at what they do—now they need to get better at communicating what they do, why it matters, and how it connects to what stakeholders actually care about.

Questions and Answers

Business storytelling is the practice of using narrative structure and emotional connection to communicate ideas, data, and vision in ways that resonate with stakeholders. Unlike traditional presentations that rely on bullet points and data alone, business storytelling creates meaning and context that drives understanding, engagement, and action. It matters because in today's information-saturated environment, the ability to connect emotionally and make complex ideas accessible is what separates effective communicators from those who struggle to gain buy-in, influence decisions, or inspire teams.
Business storytelling workshops benefit anyone who needs to communicate, influence, or persuade in a professional context. This includes leadership teams seeking alignment around strategy, sales and customer success professionals who need to differentiate and connect emotionally with buyers, product and innovation teams working to gain stakeholder buy-in, change management professionals leading organizational transformation, and marketing teams crafting brand narratives. The workshop is designed for both individual contributors and leaders across all functions who want to strengthen their communication impact.
Jordan's business storytelling workshop focuses on immediate application to real business challenges rather than theoretical concepts. Participants work on their actual use cases—customer presentations, stakeholder communications, change initiatives—during the workshop itself. The approach combines storytelling fundamentals with deep stakeholder understanding, creating both immediate wins (polished stories participants can use right away) and long-term capability building. With over a decade of experience teaching storytelling to 200+ organizations, Jordan brings proven frameworks developed through extensive work with Fortune 500 companies and innovative startups alike.
Workshop formats are flexible to meet organizational needs. Options include a half-day intensive (4 hours) for focused skill-building with immediate application, a full-day deep dive (8 hours) for comprehensive exploration with extended practice, or a multi-session series for sustained learning with application between sessions. Custom designs are also available, tailored to specific organizational contexts, challenges, and goals. The format is determined based on team size, learning objectives, and the complexity of use cases participants want to address.
Teams leave with a shared framework for storytelling they can apply to future communications, deeper understanding of stakeholder needs and what resonates with different audiences, individualized action plans for continued development, and improved team alignment around how to communicate effectively. Participants gain both the mindset shift needed to think narratively and the practical tools to craft compelling stories for any business context—from boardroom presentations to customer conversations.
Absolutely. While the core storytelling principles are universal, the workshop can be tailored to your industry context, organizational culture, and specific communication challenges. Whether you're in technology, healthcare, financial services, manufacturing, or any other sector, Jordan works with you to understand your stakeholder landscape, business objectives, and the real scenarios your teams face. The workshop then uses your actual use cases as the foundation for learning, ensuring relevance and immediate applicability.
ROI appears in both immediate and long-term outcomes. Immediate indicators include refined stories that participants use successfully in real business situations within days of the workshop, increased stakeholder engagement and receptiveness to ideas, and stronger team alignment around communication approaches. Long-term ROI manifests as improved leadership influence, enhanced customer loyalty and sales effectiveness, accelerated buy-in for innovation and change initiatives, and a cultural shift toward more authentic, emotionally intelligent communication across the organization. Many clients report measurable improvements in presentation effectiveness, stakeholder satisfaction, and team confidence.
The business storytelling workshop can be delivered in both formats. In-person workshops create intensive, focused environments with rich peer interaction and real-time collaboration. Virtual workshops leverage digital tools to maintain interactivity and engagement while offering flexibility for distributed teams. Hybrid formats are also available. The choice depends on your team's location, preferences, and learning objectives. Regardless of format, the workshop maintains its hands-on, interactive approach with immediate application to real use cases.
Optimal workshop size is typically 8-25 participants, allowing for both group learning and individualized attention. Smaller groups (8-12) enable deeper individual coaching and feedback, while larger groups (15-25) create more opportunities for peer learning and diverse perspectives. For organizations wanting to develop storytelling capabilities across larger populations, multiple workshop sessions can be designed. The format and facilitation approach are adjusted based on group size to ensure every participant receives personalized feedback and leaves with actionable insights.
Business storytelling is essential for change leadership because transformation isn't just about new processes or technologies—it's about helping people understand why change matters and see themselves in a new future. Stories create the emotional connection and shared meaning that data and logic alone cannot achieve. Through storytelling, leaders can articulate vision in ways that inspire rather than merely inform, address fears and resistance by acknowledging human experience, build trust during uncertainty, and create narratives that help teams navigate ambiguity. Organizations with strong storytelling capabilities adapt faster and sustain change more effectively because their people understand and connect with the "why" behind transformation.
The learning doesn't end when the workshop concludes. Participants receive takeaway frameworks and tools they can continue applying to future communications. Many organizations choose to schedule follow-up coaching sessions where teams can refine additional stories and deepen their practice. Jordan also offers ongoing support options including leadership storytelling coaching, advanced workshops for continued skill development, and integration with broader organizational transformation initiatives. The goal is sustained capability building—not just a one-time training event, but a lasting shift in how your organization communicates.
Getting started is simple. Schedule an exploratory conversation with Jordan to discuss your team's communication challenges, organizational context, and desired outcomes. Together, you'll determine the optimal workshop format, timing, and customization approach. From there, pre-workshop discovery ensures the content is tailored to your specific use cases and business needs. The entire process is designed to be collaborative and aligned with your objectives, creating a workshop experience that delivers both immediate results and lasting organizational impact.
Stories are how humans process emotion and make sense of change. When you learn business storytelling, you're learning to work with the Emotional Mechanics—the predictable patterns people move through during transition.
This workshop teaches storytelling as a resilience tool, not just a communication skill. Teams learn to acknowledge emotional reality, build trust during uncertainty, and help people see themselves in a new future. It's one of the most practical ways to begin working with the Emotional Mechanics of Change."