Business Storytelling Workshop for teams
Business Storytelling for Influence and Impact
When trust is low and attention is scarce, storytelling is how the most effective leaders and teams communicate.
Jordan Bower’s business storytelling workshop creates a focused and interactive environment for teams to apply storytelling principles to their real use cases—delivering new ideas, facilitating immediate practice, and creating both immediate and lasting ROI.
Why a Business Storytelling Workshop?
Get Immediate Solutions to Real Team Business Communications Challenges
Teams work on actual business use cases during the workshop, whether that's customer presentations, stakeholder communications, or change initiatives. This hands-on approach means participants leave with refined stories they can use right away. Immediate ROI.
Strengthen Emotional Connection, Trust & Influence
The workshop equips teams to move beyond data and bullet points to genuinely connect with their audiences. This emotional resonance leads to measurably stronger engagement, greater receptiveness to ideas, and more effective influence—whether communicating internally or externally.
Enhance Stakeholder Understanding & Alignment
Through storytelling principles, teams develop deeper insight into what matters to their stakeholders: customers, leadership, and each other. This strengthens alignment, builds customer loyalty, and creates a foundation for collaborative innovation that helps the organization adapt to change.
✅ 1-2 Days Live Learning ✅ Instructor-led ✅ Tailored to your team
Introducing Jordan’s Storytelling Workshop
Storytelling matters more than ever
Your teams have brilliant ideas, crucial insights, and valuable solutions. But if they can't communicate those effectively, the impact is lost.
The business communications landscape has fundamentally changed. There is so much noise. Trust is at an all-time low. Today's communicators must do more than simply convey information.
Business storytelling is a robust, proven toolkit that helps teams:
Make complex ideas accessible so stakeholders truly understand
Create emotional resonance that data alone cannot achieve
Build trust and connection that drives alignment and action
Enable change by helping people see themselves in a new future
When teams master storytelling, they don't just communicate better—they lead better, sell better, and innovate better.
Jordan Bower has worked with 200+ organizations to teach their teams how to connect emotionally through business storytelling. The result: new ideas, immediate practice, and both short-term wins and long-term cultural shifts in how organizations communicate.
What your team will learn
A Hands-On Workshop Tailored to your Team
Every storytelling workshop focuses on the real needs, goals, and messaging that your team is responsible for producing.
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Knowledge Development
Study bleeding-edge best practice, customized to your group, to learn how the art and science of communications has changed in today’s fast-moving and uncertain landscape. Through interactive and hands-on exercises, you’ll learn three fundamental principles of storytelling and understand how they can be applied to any form of workplace communication—including decks and reports.
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Hands-On Practice
You’ll immediately put your learning into practice with interactive exercises that sharpen your team’s storytelling. Working together in pairs and, eventually, small groups, you’ll apply your learned storytelling principles to the real messaging you create—using insightful frameworks to dive deeper into your stakeholders’ needs, and using your creativity to present your audiences for impact.
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Team and Individualized Action Plans
Every participant leaves with both collective insights and personalized next steps. As teams work through storytelling principles together, they develop shared language and approaches that strengthen organizational communication. Simultaneously, each individual receives tailored feedback on their specific use cases. This dual approach creates both team cohesion and individual capability building.
Create change that lasts
Beyond tactical skills, your team will work together to shift your mindsets around communication. You'll learn to interrupt old habits that no longer serve you, create emotional space for genuine connection, and unlock your natural storytelling abilities.
It’s powerful, team-building work. Plus it’s a lot of fun!
How the Storytelling Workshop Works
An Interactive Learning Experience Built for Teams
Jordan's workshop creates a focused, hands-on environment where teams immediately apply storytelling principles to real work. You learn new ideas, practice and refine, and walk away with new ideas you can use right away.
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Learn core principles of narrative structure, emotional arc, and authentic connection—the building blocks that make any business story resonate.
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Deep dive into stakeholder needs, motivations, and what truly moves people to action, whether they're customers, leadership, or team members.
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Teams craft and refine real business stories with expert guidance, getting immediate feedback on what's working and what needs adjustment.
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Work directly on actual business scenarios your team faces, like pitches, stakeholder presentations, change communications, or overall team positioning.
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Walk away with tools, templates, and techniques your team can continue using long after the workshop ends.
Key Workshop Takeaways
✓ Immediately Usable Stories
Polished narratives your team can deploy in client meetings, presentations, or stakeholder communications the very next day.
✓ Storytelling Frameworks & Tools
Practical templates and techniques teams can apply to any communication challenge—from emails to keynotes.
✓ Shared Language for Communication
A common vocabulary and approach that strengthens how your team collaborates and aligns on messaging.
✓ Deeper Stakeholder Insight
Enhanced understanding of what truly matters to your audiences—customers, leadership, and each other.
✓ Personalized Action Plans
Individual next steps for each participant plus team-wide strategies for sustaining the learning.
✓ Cultural Shift in How You Communicate
Beyond skills, teams develop a new mindset around connection, empathy, and authentic engagement that continues long after the workshop.
Trusted by 200+ businesses in the USA and CANADA:
Who This Workshop is For
Every workshop is tailored to participants. Jordan has successfully facilitated storytelling workshops for functional and cross-functional teams across industries, from startups to Fortune 500 companies.
Leadership Teams
Seeking to align around strategy and communicate vision in ways that inspire action and create organizational movement.
Sales & Customer Success Teams
Need to connect emotionally with prospects and customers, differentiate in competitive markets, and build lasting relationships.
Product & Innovation Teams
Working to gain stakeholder buy-in for new ideas, translate technical concepts, and communicate value effectively.
Change Management & Transformation Teams
Leading organizational change and need to help people see themselves in a new future with clarity and hope.
Marketing & Communications Teams
Developing compelling narratives that cut through noise and create authentic connection with audiences.
Any Team That Needs to Influence, Persuade, or Inspire
If your team's success depends on how well they communicate, this workshop will elevate their impact.
Common Problems Addressed
Every workshop is tailored to help your team find practical solutions to common communications challenges through smarter, more effective storytelling.
Teams Struggling to Get Buy-In
Your ideas are solid, but stakeholders aren't engaging. You need to communicate in ways that create urgency and alignment.
Teams Leading Without Formal Authority
You need to influence across silos, build coalitions, and drive change without direct control—communication is your only tool.
Teams Drowning in Data
You have all the facts, but your audiences tune out. You need to translate information into stories that land emotionally.
Teams Leading Change
You're driving transformation, but people resist. You need narratives that help them see themselves in the new future.
Teams Competing for Attention
In crowded markets or noisy internal environments, you need communication that stands out and sticks.
Teams Ready to Level Up
Your team is good at what they do—now they need to get better at communicating what they do and why it matters.
Meet jordan bower
For over 15 years, Jordan has facilitated storytelling workshops for teams at 200+ organizations—from startups to Fortune 500 companies like Johnson & Johnson, Volvo Cars, Mozilla, and Autodesk. His approach combines:
Expertise in business storytelling and narrative structure
Understanding of emotional intelligence and change dynamics
Practical frameworks that work across industries and contexts
Transformational philosophy that sees communication as leadership
After graduating from business school, Jordan spent six years on a global transformative journey that gave him deep insight into human connection and communication. He founded his transformational storytelling business to bring together his professional expertise with his lifelong inquiry into personal growth and creative development.
Jordan has coached C-suite executives, thought leaders, politicians, creatives, and mid-career leaders across every industry and function you can imagine. He’s based in Vancouver, Canada, and offers storytelling workshops for clients around the globe.
What Clients Say
“Fundamentally changed how our leadership communicates.”
"Jordan's storytelling workshop fundamentally changed how our leadership team communicates our vision. We moved from data-heavy presentations to narratives that truly resonate with our people."
— Leadership Development Director, Fortune 500 Company
“Left with new insights that closed a deal immediately.”
"The immediate application to real use cases made all the difference. Our team left with polished stories they used in client meetings that very week."
— VP of Sales, Technology Firm
“Shifted how we connect with stakeholders.
"This wasn't just a skills workshop—it shifted how we understand and connect with our stakeholders. The ROI has been remarkable."
— Chief Innovation Officer, Healthcare Organization
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Business storytelling is the practice of using narrative structure and emotional connection to communicate ideas, data, and vision in ways that resonate with stakeholders. Unlike traditional presentations that rely on bullet points and data alone, business storytelling creates meaning and context that drives understanding, engagement, and action. It matters because in today's information-saturated environment, the ability to connect emotionally and make complex ideas accessible is what separates effective communicators from those who struggle to gain buy-in, influence decisions, or inspire teams.
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Business storytelling workshops benefit anyone who needs to communicate, influence, or persuade in a professional context. This includes leadership teams seeking alignment around strategy, sales and customer success professionals who need to differentiate and connect emotionally with buyers, product and innovation teams working to gain stakeholder buy-in, change management professionals leading organizational transformation, and marketing teams crafting brand narratives. The workshop is designed for both individual contributors and leaders across all functions who want to strengthen their communication impact.
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Jordan's business storytelling workshop focuses on immediate application to real business challenges rather than theoretical concepts. Participants work on their actual use cases—customer presentations, stakeholder communications, change initiatives—during the workshop itself. The approach combines storytelling fundamentals with deep stakeholder understanding, creating both immediate wins (polished stories participants can use right away) and long-term capability building. With over a decade of experience teaching storytelling to 200+ organizations, Jordan brings proven frameworks developed through extensive work with Fortune 500 companies and innovative startups alike.
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Workshop formats are flexible to meet organizational needs. Options include a half-day intensive (4 hours) for focused skill-building with immediate application, a full-day deep dive (8 hours) for comprehensive exploration with extended practice, or a multi-session series for sustained learning with application between sessions. Custom designs are also available, tailored to specific organizational contexts, challenges, and goals. The format is determined based on team size, learning objectives, and the complexity of use cases participants want to address.
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Teams leave with a shared framework for storytelling they can apply to future communications, deeper understanding of stakeholder needs and what resonates with different audiences, individualized action plans for continued development, and improved team alignment around how to communicate effectively. Participants gain both the mindset shift needed to think narratively and the practical tools to craft compelling stories for any business context—from boardroom presentations to customer conversations.
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Absolutely. While the core storytelling principles are universal, the workshop can be tailored to your industry context, organizational culture, and specific communication challenges. Whether you're in technology, healthcare, financial services, manufacturing, or any other sector, Jordan works with you to understand your stakeholder landscape, business objectives, and the real scenarios your teams face. The workshop then uses your actual use cases as the foundation for learning, ensuring relevance and immediate applicability.
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ROI appears in both immediate and long-term outcomes. Immediate indicators include refined stories that participants use successfully in real business situations within days of the workshop, increased stakeholder engagement and receptiveness to ideas, and stronger team alignment around communication approaches. Long-term ROI manifests as improved leadership influence, enhanced customer loyalty and sales effectiveness, accelerated buy-in for innovation and change initiatives, and a cultural shift toward more authentic, emotionally intelligent communication across the organization. Many clients report measurable improvements in presentation effectiveness, stakeholder satisfaction, and team confidence.
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The business storytelling workshop can be delivered in both formats. In-person workshops create intensive, focused environments with rich peer interaction and real-time collaboration. Virtual workshops leverage digital tools to maintain interactivity and engagement while offering flexibility for distributed teams. Hybrid formats are also available. The choice depends on your team's location, preferences, and learning objectives. Regardless of format, the workshop maintains its hands-on, interactive approach with immediate application to real use cases.
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Optimal workshop size is typically 8-25 participants, allowing for both group learning and individualized attention. Smaller groups (8-12) enable deeper individual coaching and feedback, while larger groups (15-25) create more opportunities for peer learning and diverse perspectives. For organizations wanting to develop storytelling capabilities across larger populations, multiple workshop sessions can be designed. The format and facilitation approach are adjusted based on group size to ensure every participant receives personalized feedback and leaves with actionable insights.
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Business storytelling is essential for change leadership because transformation isn't just about new processes or technologies—it's about helping people understand why change matters and see themselves in a new future. Stories create the emotional connection and shared meaning that data and logic alone cannot achieve. Through storytelling, leaders can articulate vision in ways that inspire rather than merely inform, address fears and resistance by acknowledging human experience, build trust during uncertainty, and create narratives that help teams navigate ambiguity. Organizations with strong storytelling capabilities adapt faster and sustain change more effectively because their people understand and connect with the "why" behind transformation.
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The learning doesn't end when the workshop concludes. Participants receive takeaway frameworks and tools they can continue applying to future communications. Many organizations choose to schedule follow-up coaching sessions where teams can refine additional stories and deepen their practice. Jordan also offers ongoing support options including leadership storytelling coaching, advanced workshops for continued skill development, and integration with broader organizational transformation initiatives. The goal is sustained capability building—not just a one-time training event, but a lasting shift in how your organization communicates.
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Getting started is simple. Schedule an exploratory conversation with Jordan to discuss your team's communication challenges, organizational context, and desired outcomes. Together, you'll determine the optimal workshop format, timing, and customization approach. From there, pre-workshop discovery ensures the content is tailored to your specific use cases and business needs. The entire process is designed to be collaborative and aligned with your objectives, creating a workshop experience that delivers both immediate results and lasting organizational impact.
Let’s start the conversation.
Book a 30 min intro call with Jordan