
Business Storytelling Workshop for Teams
Strategic storytelling can improve your team’s influence without positional authority — this workshop will show you how.
The Short Story
Hi, I’m Jordan Bower — and for the last 15 years, I have been teaching business leaders and their teams a piece of enduring human wisdom:
How we frame and communicate our work has an outsized response on how people will respond to it. 🚀
This is the essence of business storytelling — much more than a presentation technique, it’s a mindset about what can makes our strategic communication effective and memorable. It’s what your team will learn and do in a workshop.
My storytelling workshop has a lofty ambition — rather than “training” your team how to do this theoretically, I want to get in the weeds with you and help you literally transform your narrative, so your team can achieve the influence, clarity, and impact that is so essential in the business world today.
I’ve done this with more than 200 organizations and a huge array of teams — executives, leaders, marketing, sales, product, operations, finance, HR, and many more. Every workshop is tailored to you, your team, and your goals.
Let’s start a conversation and explore how we might collaborate.
Who This Storytelling Workshop is For
This workshop is built for functional teams, cross-functional teams, leadership cohorts, and business units who want to communicate more clearly and connect more effectively — with either internal or external stakeholders.
Typical workshop participants include:
Product, marketing, HR, or strategy teams
Executive or emerging leader cohorts
Change or transformation teams
Technical leaders needing to communicate to non-technical audiences
Any group tasked with influencing across silos, functions, or levels
If your team needs to explain complex work, secure buy-in, or operate more cohesively — this workshop will provide you with immediate help.
Common Workshop Use Cases:
Aligning teams around strategic goals
Launching a new initiative and needing buy-in
Improving cross-functional communication
Expressing the narrative behind data
Building skills for navigating change or growth
Translating values into day-to-day behavior
👉 Looking for a different approach to business storytelling? Check out my workshops designed for other use cases.
Storytelling for Change Agents
Develop authentic stories that address uncertainty and volatility to create alignment, buy-in and motivation
Strategic Narrative for Executives
Design human-level narratives that frame strategic visions, positioning, and change initatives in simple, human-level terms
Sales Storytelling Training
Communicate sales messages with greater authenticity, trust, and humanity to create a bridge between their needs and your benefits
Why Business Storytelling Matters
Business storytelling matters profoundly because it can transform how people engage with ideas, data, and leadership visions.
Storytelling does what logical arguments can’t — create alignment, build trust, inspire others to move in a shared direction. It is the epitome of influence without positional authority.
As your team learns how to express your strategic and operational goals in clear, emotionally intelligent, and aligned narratives, you’ll gain the ability to:
Translate complex goals into simple, human language
Communicate across functions, backgrounds, and expertise levels
Build stronger stakeholder relationships
Align around a shared purpose — and make it visible
Guide others through complexity and uncertainty.
Whether you’re leading innovation, navigating transformation, or just trying to help a team operate with more cohesion and clarity, storytelling is a fundamental superpower that everyone can learn.
That’s exactly how this workshop will help.
What Makes this Business Storytelling Workshop Different
💗 It’s About Human-Centered Skills, Not Generic Frameworks
Storytelling frameworks can be important in business. But much more important is your ability to speak with clarity, emotional intelligence, and strategic insight. Instead of telling you how to tell the story, the goal of this workshop is to uncover what’s in the way of your communication — and help you develop practical, tactical solutions to address it.
♟️ It’s Strategically Anchored, Not Just Expressive
Every workshop is built around your team’s real strategic narratives — the messaging that you are currently using to achieve your real goals with your real stakeholders and audiences. The goal of the workshop is help you see new ways to achieve your goals with greater effectiveness and less effort by providing simple, practical and tailored insights you can implement immediately.
✳️ It Addresses Storytelling Holistically, Not Just The Words
In a digital, AI-integrated world, “storytelling” has become about much more than the copy — it’s as much about the experience you create through your presentation style, visual language, and creative expression as it is in what you say. This workshop will help you shift your mindset about what storytelling is — so you can uncover more engaging mechanisms to drive your influence.
🔄 It’s Facilitated For Real Dialogue, Not Taught From The top Down
The simple truth is that storytelling can’t be trained — it needs to be cultivated, nurtured and unblocked. That’s why this workshop is a facilitated experience with real-time coaching, reflection, and collective insight — where your team can practice, explore, and shift how they communicate with each other and your real stakeholders, driving immediate tangible impact.
✅ It Leads to Real Change
It’s not just that you will learn how to be a storyteller — this workshop consistently delivers a meaningful mindset shift that will reveal new ways for your team to move forward. I can supplement this transition with optional post-session support — coaching, virtual refreshers, or advisory — to help your team integrate what they’ve learned and keep building narrative muscle.
✨ Ready to explore a workshop for your team?
Your Immersive Workshop Experience
This is an immersive, interactive learning experience built to help your team think deeply and strategically about how you can be more effective and efficient in achieving your real communications goals.
Key workshop outcomes include:
✅ A practical storytelling toolkit your team can use right away
✅ Greater clarity and alignment in team messaging
✅ Stronger connection across roles, levels, and departments
✅ Deeper understanding of the needs and values of your stakeholders
✅ A starting point for a team narrative — one you can build on strategically
What You’ll Do In a Workshop
Reflect on how you currently communicate — and what’s getting in the way from your messaging creating the impact you want
Learn accessible storytelling frameworks that work in the most important business context — yours
Practice applying storytelling principles to your real-world challenges — not just hypotheticals
Build shared language and alignment that carries forward after the session
Learn how to structure your team’s message, align it with strategic direction, and communicate with consistency — across silos, functions, and roles.
Sample 1-Day Workshop Flow
Morning: Foundations
Gain the tactics and tools to communicate your team or organization’s strategic messaging clearly and effectively
Afternoon: Practice
Develop an appreciation for story as a means to influence and persuade — and learn how to share your insights for maximum effect.
Closing: Next Steps
Debrief your experience and develop actionable next steps to sustain your insights and accelerate your impact.
This Workshop Creates Immediate Impact
Teams that attend this workshop consistently report improvements in
✅ Narrative Awareness — Understanding the role of storytelling in shaping perception, creating connection, and driving business impact
✅ Shared Language — Build cohesion in storytelling across your team
✅ Communication Confidence — Speak “the real story” with emotional intelligence, authentic presence, and strategic clarity
✅ Human Influence — Motivate others authentically — not by force
✅ Innovative Thinking — Use your creative problem solving to tackle real-world communication challenges
What You’ll Get
A mindset shift in how to approach change communication
Tools and techniques for real world storytelling challenges
Greater confidence in spreading transformational narratives
Renewed connection to team, purpose and impact
Innovative solutions to your real world challenges
What the Workshop Process Includes:
1. Pre-Workshop Discovery
includes 1:1 interviews with team members, strategy and communications review, and goal setting session with team leaders
2. Tailored Workshop Curriculum
includes pre-workshop expectation setting emails, customized examples and exercises, and real-world team case studies.
3. Post-Workshop Follow-up
includes recommended resources tailored to your team, and a debrief session with leaders outlining recommended next steps
WHAT THEY’RE SAYING
"Jordan's business storytelling workshop challenged us perfectly.”
Karen Stanton, Chief Marketing Officer, IFF
Why Choose This Workshop?
As an HR or leadership development decision-maker, you need training that delivers more than inspiration.
You need:
Clear alignment to leadership competencies and communication goals
Behavior change that lasts beyond the session
Relevance to the real challenges your teams are navigating now
A trusted facilitator who can handle nuance, power dynamics, and emotion with care
ROI you can see — in stakeholder engagement, alignment, and performance
This is what I deliver — and why over 200 organizations have trusted me with their teams.
Workshop Formats
1 or 2 day in-person immersion
1/2 day in-person skill development
90-120 min keynote introduction
Multi-session virtual collaboration
Multi-week narrative redesign
Enterprise roll-out
About Jordan Bower
I’m Jordan Bower — a storytelling consultant, coach, and facilitator with 15+ years of experience helping teams and leaders transform how they communicate.
I’ve worked with global brands, scale-ups, governments, and nonprofits — supporting leaders in times of growth, uncertainty, and change.
My approach blends:
Narrative strategy (storytelling that aligns to business goals)
Emotional intelligence (to help people connect with honesty and empathy)
Facilitation mastery (to shift team dynamics in real time)
This isn’t just what I teach — it’s what I live.
I’d love to share my passion with your team.
Jordan’s expertise spans industries.
Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:
WHAT PEOPLE ARE SAYING
“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”
Chief Operating Officer, Mid-Market Turnaround Consultancy
a true transformational learning experience
Ready to bring this to your team?
Let’s talk about how this workshop could support your goals. Whether you want to build confidence, sharpen messaging, or align around a new strategy, story is the most human and effective way to begin.
Let’s find the story your team is here to tell — and help them tell it with clarity, courage, and impact.
👉 Looking for something designed for executives and leadership teams?
Check out the Executive Storytelling Workshop — built for leadership teams navigating transformation and change.
👉 Supporting change agents inside your organization?
Explore the Leadership Communication Training for Change Agents — a skills workshop for HR, L&D, and change leaders.
WHAT PEOPLE ARE SAYING
“Jordan knows his subject matter inside and out, and he communicates it wonderfully.
Workshop Attendee, Canadian Tire Triangle Learning Academy
Frequently Asked Questions
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We work with organizations across industries where influence skills directly impact business outcomes.
Our clients typically include cross-functional product teams needing to build consensus without formal authority; marketing professionals seeking buy-in for strategic initiatives; sales teams advocating for customers internally; executives wanting to inspire genuine commitment rather than compliance; technology specialists driving system adoption; HR professionals implementing culture initiatives; operations teams motivating process improvements; finance departments creating action-driving fiscal narratives; and interdepartmental task forces aligning diverse stakeholders. Our workshops deliver particular value in matrix organizations, companies undergoing transformation, and environments where success depends on collaboration across boundaries rather than traditional command structures.
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In-person, I deliver this workshop throughout North America — and, occasionally, further afield. I have legal permission to work in the US.
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Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.
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We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.
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Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.
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Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.
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Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.
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Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.
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We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.
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Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.
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Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.
Lead transformation from the inside out.
Ready to kickstart your organization's change journey?
Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.