Business Storytelling Training
Put storytelling to work.
Improve influence, build buy-in, and provide trusted guidance through change. Develop your team’s human connection skills with in-person and virtual business storytelling workshops.
Collaborative, Fun & Engaging
Work together through interactive exercises, developing tangible, actionable takeaways for everyone on your team.
Every Workshop is Tailored
Apply your insights immediately to your real goals, stakeholders and context. You’ll get brilliant solutions you’ll actually use.
Learn From a Renowned Expert
Every workshop is led by Jordan Bower— a keynote speaker and thought leader in business storytelling and the Future of Work.
trusted by 200+ organizations including:
Business Storytelling Workshop for Teams
In the Age of AI, human connection skills like empathy, engagement, and trust-building are more important than ever. This business storytelling workshop builds practical communications skills that drive real results for your business.
Looking for a storytelling training for your execs or senior leaders?
Why Business Storytelling
Storytelling communicates insight, influence, & urgency faster than a speeding bullet (point)
A data point has never changed anyone’s mind. That’s because change requires engagement, trust, and creativity — just three of the many magical powers of storytelling. Yes, storytelling can be magic.
I discovered the magic of storytelling when I spent a year walking by myself across America. (For real.) My story opened strangers’ doors. It was a lifeline to friendship and connection. And it showed me first hand how authenticity, vulnerability and creativity are table stakes if the goal is to create influence get someone else to change.
When I came home, I decided to turn this insight into my business. Since then, I have delivered business storytelling workshops to more than 200 organizations — from teams in stuffy corporate offices to funky start-ups, and everyone in between.
In today’s AI world, storytelling and its principles are more important the ever. Let’s work together to build your team’s communications skills — and drive real practical results in your business.
Who attends our storytelling workshops:
✅ Sales & Marketing Teams
✅ Analytical Teams — Product, Finance, etc.
✅ People Managers, HR & Change Management
✅ Leadership Development Programs
Storytelling workshops are perfect for:
✅ Skills Training Days
✅ All-Hands Meetings
✅ Conferences
✅ Retreats & Off-Sites
choose your experience
In-Person Storytelling Training
Our signature in-person business storytelling workshop uses structured exercises and collaborative coaching to introduce new skills and make sustainable change.
Tailored to intact or cross-functional teams
4 hr/8 hr options available
Virtual Storytelling Training
Our Virtual Storytelling Training Series accelerates your team’s influence, engagement, and practical communications skills through 3-6 virtual events of 90-120 mins each.
Add on to the signature in-person experience
Stand-alone for distributed teams
Keynote Speech (In-Person or Virtual)
Jordan’s keynote speeches connect the dots between business storytelling and the Future of Work, leaving your team with motivation, insight, and practical communications skills.
Always tailored to your group
Perfect for a conference, offsite, or SKO
Leadership Storytelling Coaching
Work directly with Jordan as an individual leader or a leadership team to build your soft skills — improving how you frame business objectives in clear, accessible and motivating terms.
Get trusted guidance from a renowned expert
Remove barriers to innovation and change
“Jordan’s storytelling training challenged our team perfectly.”
Every workshop is tailored to your team’s real priorities.
→ Technical Teams
Engineers, data scientists, and IT professionals who need to translate complex solutions into business language that gets buy-in and funding.
→ Project Managers
Managers driving cross-functional initiatives who need to align diverse teams around shared goals and maintain momentum through change.
→ Sales & Marketing
Client-facing teams who need to communicate value in ways that create genuine connection rather than just pitching features.
→ Operations Teams
Managers implementing new processes or systems who need to overcome resistance and drive adoption across the organization.
→ HR & People Teams
Professionals communicating culture change, policy updates, or organizational shifts that require genuine employee engagement.
→ Finance & Analytics
Teams who need to translate data and analysis into compelling narratives that drive decision-making at all levels.
Storytelling Training Structure
Our Signature Full-Day In-Person Experience
Morning Session: Key Ideas & Examples
→ Warm-up icebreaker (pairs/small groups)
→ Context setting with relevant examples
→ Collaborative exercises (small/groups)
→ Ideation (small/groups)
Afternoon Session: Applied Practice & Next Steps
→ Narrative shift exercise (pairs/small groups)
→ Hot Seat (targeted coaching to spark new ideas)
→ Collaborative goal-setting (individuals/ small groups)
→ Motivational closing session (full team)
Research Driven
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Hands-On
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Actionable
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Fun
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Interactive
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Lasting Impact
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Research Driven ~ Hands-On ~ Actionable ~ Fun ~ Interactive ~ Lasting Impact ~
1 Full Day
Shorter options available
40 ppl max
Bigger groups available
In-person
Virtual/hybrid available
build practical storytelling skills
Your Team Will Learn How To:
Focus your message on what really matters to your stakeholders.
Create a clear narrative that others can easily follow.
Be impactful and memorable even with limited time.
Keep things simple, even when ideas are complex.
Incorporate AI without sounding like a robot.
“Practical human connection skills that drive real connection, urgency and impact.”
Meet Jordan Bower
Narrative transformation consultant for leaders & teams.
Jordan’s career has been built on the principle of the path less taken. After founding a firm focused on teaching storytelling in business, Jordan has worked with 200+ organizational clients to develop human connection skills like empathy, creativity and connection.
During the chaos of the pandemic, Jordan saw the writing on the wall — with AI on the way, the future was no longer about new ideas; it was about our inner capability to see, think and be different. Working with firms as diverse as Rakuten, Johnson & Johnson, and Autodesk, Jordan’s work guides clients to practical, sustainable transformation.
Frequently Asked Questions
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Most corporate storytelling training teaches you a formulaic script that you can follow when telling a story. Though this may make sense in theory, the truth is that good storytelling is much more about how you relate with your audiences than the literal words that come out of your mouth, fingertips or thumbs. This training shifts the focus to the human elements of communication, helping your team establish a new basis and perspective from which to develop your words.
Once you see that we are always communicating with our emotions (once we realize it or not), then we can identify simple, concrete and practical ways to improve our impact. Besides, if you want formulaic, impersonal communication, why not save money and time by going to ChatGPT? This storytelling training is about communicating effectively human to human.
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Absolutely. The principles of authentic communication are even more important in virtual settings where building genuine connection is more challenging. We adapt all exercises for virtual delivery while maintaining the personal impact.
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Teams typically see immediate improvements in confidence and connection. Within 30 days: clearer stakeholder communication, reduced meeting time, increased buy-in on proposals. Within 90 days: measurably improved cross-functional collaboration and faster decision-making. Most importantly, your team becomes known as one others want to work with during challenging times.
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Authentic communication is the foundation of all organizational change. Teams that learn to communicate genuinely become more adaptable, innovative, and resilient. This workshop often serves as the starting point for broader leadership development and cultural transformation initiatives.
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We conduct preliminary research, including 1:1s with 3 team members (30 mins each) and detailed review of your team’s current messaging, such as decks, writing, strategy docs, etc.
Based on this research, we tailor the content, including case studies and examples. Every workshop is different.
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Yes, I do. I also offer supporting services like 1:1 leadership coaching and change consulting.
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Embark Finance (Toronto, 2025)
Scope: Workshop for internal mixed-level audience at a financial services/technology startup
Challenge: Communicating analysis cross-functionally and to senior leaders
Results: Improved understanding of the needs of senior level audiences and developed confidence expressing insights, perspective and values in formal and informal settings
Mölyncke Health Care Commercial Leadership Team (Atlanta, 2024)
Scope: 1-day workshop for mixed-level audience from Senior VP to high-potential managers
Challenge: Telling the story of an internal change initiative
Results: Improved engagement and excitement while reducing change resistance
Rakuten Rewards Operations Team (San Francisco, 2024)
Scope: 1-day workshop for 30-person team of internal consultants/ops business partners
Challenge: Improving influence when communicating cross-functionally without direct authority
Results: Enhanced ability to create understanding, urgency, and buy-in across functions
Shine Speaker Bootcamp for Women in MarTech (Vancouver, 2019)
Scope: 2-day workshop for women leaders from CEOs to IC analysts
Challenge: Translating analytical narratives into inspiring conference/keynote messages
Results: Improved booking rates and speaking fees for participants
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I work with corporate and business teams throughout the organization, including sales, marketing, product, data analysis, finance, HR and others.
I facilitate virtual workshops from my home base in Vancouver, Canada (PST).
For in-person workshops, I travel on-site or to retreats through the United States and Canada, as well as occasional workshops in Europe and further abroad.
let’s get started