Jordan’s Flagship workshop for teams

Transformational Business Storytelling Workshop for Teams

What if you could change your team’s mindset about communication? How might that transform how they engage with stakeholders, express the meaning behind data, and develop the intelligence to navigate complex change?


Start your Transformational Intelligence™ journey with a one-day workshop:


Understanding The CHallenge

The robots are becoming more human than the humans.

You know what’s never changed someone’s mind? A list of bullet points.

Today, when it is mission critical to communicate transformational insights, express complex ideas in clear language, and align teams around change, business teams need to learn how to do what AI can’t — transform business objectives into strategic, personalized, and authentic business stories.

Improve your team’s communications skills and impact in this immersive 1-Day business storytelling workshop — guided by a master coach & change facilitator.

Introducing Business Storytelling Training

Put down the low-hanging fruit and develop more innovative ways to communicate ideas, goals, and value.

Hi, I’m Jordan Bower — and over the last 15 years of working with more than 200 organizations, I have developed a unique toolkit called Transformational Intelligence™.

What’s Transformational Intelligence? In essence, it’s the ability to change — powered by the combination of our real analytical, emotional, social, and creative intelligences.

Transformational Intelligence allows us to break away from the traditional ways of doing things at work, so we can embrace new tools, mindsets, and possibilities that radically improve our team’s business imapct.

This 1-day workshop takes the core ideas of Transformational Intelligence and applies it to a familiar business problem — storytelling. In this immersive workshop, you will learn how to “tell your team’s story” to your real stakeholders by exploring innovative approaches to effective business communication — while also laying the foundation for your team’s development of Transformational Intelligence.

Group of people seated and clapping at an event, focus on a bald man in a plaid shirt.

A Disruptive Definition of Business Storytelling:

This workshop isn't about how to follow a script. It’s about learning to be more precise, strategic, and effective in your team’s real business communication by engaging your emotional, creative, and social intelligence alongside your logical and data-driven analysis.

As your workshop facilitator, I see it as my job to coach, challenge, and disrupt your team’s current mindsets as much as it is to teach you the “how”. It’s a very different approach — and it works.

WHAT THEY’RE SAYING

"Jordan's workshop challenged us perfectly.”

Karen Stanton, Chief Marketing Officer, IFF

What to Expect

Workshop Overview: 1-Day Business Storytelling Training

Morning Session:
Foundations and Fundamentals

Get new ideas and facilitated guidance to think outside-the-box

  • Introductory icebreaker to surface hidden assumptions about storytelling in business

  • Review examples of best practice storytelling customized to your team

  • Structured immersive storytelling exercises to practice fundamental tools, mindsets, and skills

  • Facilitated group discussions to build foundation for afternoon breakthroughts


Afternoon Session:
Practice and Integration

Apply new insights immediately to your team’s real communications challenge

  • Analyze real examples of current team messaging to identify tangible opportunities for applying your new insights

  • Participate in structured design thinking exercises to put insights into action

  • Achieve iterative improvement through peer feedback and individualized coaching


Closing Session:
Debrief and Next Steps

Discuss your learnings and envision your change journey to Transformational Intelligence™

  • Facilitated integration and implementation discussion to unpack learnings

  • Structured design exercise to custom design team next steps

  • Commitment “ritual” to make transformation sustainable

WHAT PEOPLE ARE SAYING

“Jordan's prep and delivery was top-notch. This isn't just another training—it's a fundamental shift in how we connect with our clients and stakeholders, so we can drive improved results.”

Chief Operating Officer, Mid-Market Turnaround Consultancy

About Our Methodology

Why Choose This Business Storytelling Workshop?

Because markets are in flux, attention spans are… huh? and AI is transforming everything.

Diagram showing four types of intelligence: Analytical, Social, Emotional, and Creative, leading to Transformational Intelligence.

Traditional business storytelling training focuses on how to tell a story — by using conventional methodologies, scripts and frameworks like Situation, Task, Action, Result; Bottom Line Up Front; or more theatrical methods like the Hero’s Journey or the Pixar Story Spine.

These can be effective tools — but they all still rely on a deeper intelligence to assess who you’re trying to speak to, what you’re trying to say, and why.

My approach is to build this intelligence first. Transformational Intelligence™, my proprietary methodology, is about synthesizing four domains of human intelligence in a organizational setting to create unprecedented impact.

This workshop draws on my experience training over 200 organizations across diverse industries in the art and science of strategic storytelling:

  • Integrates Multiple Intelligence Domains - The workshop engages your team’s analytical, emotional, social, and creative intelligence

  • Focuses on Strategic Application - Connects business storytelling directly to business outcomes and organizational transformation

  • Builds Sustainable Capability - Develops skills that extend beyond the workshop to create lasting communication excellence

  • Provides Practical Tools - Offers immediately applicable frameworks that transform how your team communicates about change

“Leaders must evolve beyond being managers seeking incremental improvement to become visionaries with the courage to boldly imagine and pursue the future.”

McKinsey Quarterly, May 2023

A Tailored STorytelling Workshop

Who Benefits from Jordan’s Business Storytelling Training Workshop:

  • Executives and Leadership Teams navigating change and seeking stakeholder alignment

  • Sales and Marketing Teams developing compelling value narratives

  • Data and Analytical Teams translating complex insights for non-technical stakeholders

  • Innovation Teams communicating new ideas and transformational approaches

  • Engineers and Developers sharing product visions across the organization

  • Cross-functional teams guiding collaboration and organizational change

I’ve worked with more than 200 organizational teams — chances are we’ve worked with use cases just like you!

Speaker on stage at a Culture Amp event with 'Culture First' on screen.

How My Process Works

Every workshop is tailored to your team.

We start with a detailed pre-workshop assessment.

We make sure that we’re focused on what your team really needs to learn through:

  • 1-on-1’s with selected team members

  • Analysis of current messaging — like decks, reports, emails, strategies and more

  • Uncovering specific communication challenges

  • Setting collaborative goals with team leadership

We make experiential learning the priority.

Expect to challenge existing assumptions and find new way of thinking about your real business and communications challenges

  • Examples customized to your team’s function and industry

  • Participate in paired and small group exercises with your colleagues

  • Use iterative processes to workshop real examples of your team’s work

  • Unpack deeper issues and get expert guidance towards tangible solutions

We provide you with clear implementation guidance.

After the workshop, you’ll get pinpointed and tailored recommendations on how your team can incorporate and sustain your learnings. Additional follow-up can include:

  • Structured follow-up sessions

  • Targeted leadership coaching

  • Practical tools and narratives

  • In-depth guidance for team and organizational transformation

WHAT PEOPLE ARE SAYING

“Jordan's business storytelling training was transformative for our newly formed executive team. We quickly developed a shared narrative that aligned our strategic vision and helped us communicate more cohesively with our organization during a critical period of change.”

— CEO, Mid-Market Healthcare Organization

Transformation in Action: Client Success Stories

Mid-Market Consultancy


This cross-functional team needed to streamline and clarify their client communications to elevate the value they were providing. Through a Strategic Backcasting approach, Jordan guided the team to envision their ideal client relationships and work backward to identify the precise shifts in messaging and delivery needed to create those outcomes.

Transformational Intelligence™ Applied: Integration of creative visioning with analytical pathway development, resulting in a completely transformed client engagement model.

“We were blown away by Jordan’s prep and insight. He helped our analytical team embrace outside-the-box thinking by providing practical solutions that drive real client impact.”

— Chief Operating Officer

Global Medical Devices Company


Facing resistance to a major transformation initiative, this organization developed a strategic narrative that helped diverse stakeholders understand the business case for change — and what this shift in narrative would require, personally, of leaders.

Transformational Intelligence™ Applied: Integration of analytical data with emotional and social intelligence to create a narrative that addressed both logical and emotional resistance to change.

“We were so focused on the logical message we were trying to get across — we didn’t realize that we were overlooking the hidden messages we were communicating to our stakeholders. By shifting our tone, Jordan helped us be more creative and human-centered — radically shifting our impact.

— General Manager, Americas

Global Brand Marketing Team


Working in a highly technical industry, this company was struggling to take the creative risks to truly differentiate their brand. Through workshops combining Strategic Backcasting and creative intelligence, they disrupted their conventional thinking to see new paths forward.

Transformational Intelligence™ Applied: Activation of creative intelligence within a team that had previously relied exclusively on analytical approaches, resulting in breakthrough marketing initiatives.

“Jordan challenged us perfectly.

— Chief Marketing Officer

Level up your skills

My business storytelling training will. take you beyond “how to tell a story” to give you to develop the strategic capabilities your team needs for effective communication in the age of AI.

Schedule a consultation

Workshop INVESTMENT

Achieve new business communication impact for your team.

7-Hour Virtual Business Storytelling Workshop

Starts at $15,000

A live storytelling training for your team.

  • Comprehensive pre-workshop research

  • Tailored content for your team's goals and business challenges

  • A facilitated virtual workshop for up to 300 team members

  • 30-day follow-up support

  • Custom implementation guidance for team leadership

1-Day In-Person Business Storytelling Workshop

Starts at $15,000

Get immersive in-person learning.

  • Comprehensive pre-workshop research

  • Tailored content for your team's goals and business challenges

  • An in-person workshop for up to 50 team members

  • Two follow-up virtual storytelling integration sessions

  • Additional tools and frameworks

  • Custom implementation guidance for team leadership

Enterprise Transformation — Storytelling in Action

Starts at $50,000

Embed new narratives through your team.

  • Comprehensive transformation program

  • Multiple workshops across key teams

  • Strategic narrative development

  • Leadership coaching program

  • Train-the-trainer components

  • Long-term implementation partnership

Yes, I’m flexible

Looking for a shorter or hybrid option? Not sure which path is right for your team?

Let's discuss your specific challenges and design a storytelling training approach that will delivers maximum impact for your organization.

Business storytelling workshop facilitator Jordan Bower sits on the Burrard Bridge in Vancouver, Canada

About Your Business Storytelling Workshop Facilitator, Jordan Bower

Jordan Bower brings over 15 years of expertise in business storytelling training to your team. His unique approach combines deep emotional intelligence with strategic business acumen, helping organizations navigate complex change through the power of narrative.

Jordan has worked with more than 200 organizations across sectors, from Fortune 500 companies to innovative startups, bringing a rare blend of:

  • Strategic Insight: Connecting narrative to business outcomes

  • Emotional Intelligence: Uncovering the human dimensions of communication

  • Creative Facilitation: Creating engaging, participatory learning experiences

  • Change Expertise: Helping teams navigate transformation effectively

Jordan’s expertise spans industries.

Jordan Bower has worked with 200+ organizational clients, including Fortune 500 companies, governments, non-profits & innovative startups like:

Business Storytelling Workshop: Hypothetically Asked Questions


  • Most communication training focuses on delivery techniques or formulaic structures. Our business storytelling workshop addresses the deeper challenge: how to develop narratives that create meaning and drive change in complex environments. We focus on developing your team’s ability to apply storytelling concepts to your specific business challenges — rather than delivering narrow, formulaic storytelling frameworks.

  • We begin with a thorough discovery process that includes stakeholder interviews, analysis of your current communications, and identification of specific challenges and goals. This allows us to tailor every exercise, example, and discussion to your team's actual work. For sales teams, we focus on client-facing narratives; for technical teams, we emphasize translating complexity; for executive teams, we concentrate on vision and alignment. This customization ensures immediate relevance and application.

  • Teams consistently report three key outcomes: increased stakeholder engagement, improved ability to drive change initiatives, and enhanced cross-functional collaboration. Participants develop practical skills they can apply immediately while building a foundation for long-term communication excellence.

  • Yes. We've designed specialized versions of our workshop for virtual delivery that maintain high engagement and impact. Our virtual workshops utilize collaborative digital tools, breakout sessions, and specially designed activities that create meaningful interaction despite the digital format. Many clients choose a hybrid approach, with initial in-person workshops followed by virtual integration sessions.

  • Yes. I personally facilitate all workshops to ensure consistent quality and depth. For enterprise-level engagements that involve multiple workshops, Jordan leads the core program while occasionally bringing in carefully selected and trained associates for supporting components. This ensures the unique blend of emotional intelligence and strategic insight that defines our approach is present in every engagement.

  • Post-workshop support varies by package but typically includes implementation guidance materials, follow-up check-in sessions, leadership coaching options, and access to additional resources. Our $25,000 package includes two structured follow-up sessions and 90 days of implementation support. We believe real transformation happens after the workshop, which is why we emphasize sustainable integration into your team's actual work.

  • We establish clear success metrics during the discovery phase based on your specific goals. Common measurements include before/after assessments of stakeholder engagement, time-to-decision on key initiatives, team alignment scores, and qualitative feedback from key audiences. Clients typically see measurable improvement in the first 30 days, with significant transformation occurring over 90 days as new approaches are integrated into regular workflows.

  • Absolutely. Many clients begin with a single team workshop that demonstrates tangible results, then expand to a broader organizational approach. Our enterprise transformation program is specifically designed to embed new narrative capabilities across departments, creating organizational alignment and consistent stakeholder experiences. We've helped organizations implement storytelling as a core strategic competency that drives innovation, alignment, and external impact.

  • Our approach focuses on the uniquely human capabilities that AI cannot replicate: emotional connection, contextual understanding, and value-based judgment. We help teams identify which communication tasks should be automated and which require human narrative intelligence, while building the skills and mindsets required to tell the difference. Participants learn to leverage AI as a tool while developing the higher-order communication skills that will remain distinctly human in the AI era.

WHAT PEOPLE ARE SAYING

“What sets Jordan apart is his ability to bridge the strategic and emotional elements of communication. He helps us see the big picture while also guiding us to develop practical capabilities that transform how our sales people are experienced by their buyers.”

— Chief Revenue Officer, Professional Services Firm

Abstract green drawing with tangled loops on the left and a spiral on the right, connected by a line

Kickstart change with a Business Storytelling Workshop

Ready to kickstart your organization's journey to more effective communication? Let’s connect to discuss how my Transformational Business Storytelling Workshop can address your specific communications challenges — and create lasting impact.


Based in Vancouver, Canada, Jordan serves clients globally through both virtual and in-person business storytelling workshops for teams.