storytelling for real business results

The Authentic Business Storytelling Workshop

Build on core communication skills by developing storytelling techniques to resonate with diverse audiences with a focus on confidence, connection, and strategic influence.

200+

Business Teams Trained

40

Max Participants

1/2 - 1 Day

In-person or virtual

Our Business storytelling training clients include:

The image shows the Mozilla Firefox logo with the text 'moz://a' on a black background.
Autodesk logo on a black background
Johnson & Johnson logo with a stylized graphic of a human figure above the text.
Rakuten logo in black and white.
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Storytelling Workshop Overview

Leaders have always looked to the time-tested art of storytelling as a key tool for building understanding, trust, and connection — especially when collaboration, flexibility, and resilience are core strategic objectives. The business case for storytelling has only increased in a noisy, AI-driven world, where communication has shifted from presenting data and bullet points to communicating why insights matter and what to do with them.

The goal of this storytelling training is to help participant teams communicate their work with clarity, influence, and impact across levels and functions — even when they may not have formal authority. Rather than teaching formulaic techniques and scripts, the focus is on the emotional and relational aspects of communicating. When people understand that we're always communicating from our emotions (whether we realize it or not), we can make simple adjustments that immediately improve our confidence, clarity, and business impact.

This is business storytelling for a changing world — focused not just on what you say, but also on the feelings of trust, urgency, and action that you create with stakeholders.

Key topics include:

  • understanding, engaging, and resonating with your audience

  • adjusting message complexity to say it in terms that they will understand

  • strategic use of visual design, include imagery, charts, data, and presentation format

  • structuring a clear, cohesive narrative that’s easy to follow and remember

  • intelligent use of tech tools like AI

  • building resilience, flexibility, and creative problem solving across your team

Why Fortune 500 Teams Choose the Authentic Business Storytelling Workshop™ :

  • 73% improvement in stakeholder engagement within 30 days

  • 85% of participants report increased confidence in difficult conversations

  • 92% of teams maintain new communication practices 6 months later

  • Average 40% reduction in meeting time through clearer communication

Core Storytelling Training Outcomes

Shift the Focus from Being Heard to Being Understood
Transform your strategy and messaging in smart, simple ways that meet your stakeholders where they’re at, respecting their time and improving their perception of your value.

Make Complex Ideas Feel Simple
Translate complex data and ideas into clear human language that creates real understanding without undermining technical details and expertise.

Help Different Teams Understand Each Other
Get people to understand and buy-in to your value by knowing who you are, what you want to say, and speaking from that authentic place.

Build Trust, Influence and Urgency
Connect with what stakeholders actually care about through genuine curiosity and understanding — not manipulation or scripts.

Re-Imagine “The Way It’s Always Been Done”
Lean into new tools, techniques and communications realities, building a bridge between time-tested professionalism with new technologies and stakeholder realities.

“Jordan really connected perfectly with where the team was at, challenged us perfectly and left us with a revived energy and call to action to tell stories with form and purposeful function. I'm super grateful!! Thanks again – what a joy!"

— Karen Stanton, Chief Marketing Officer, International Flavors and Fragrances

Training Structure

How The Storytelling Workshop Works

Interactive, experiential sessions that includes structured exercises, examples, case studies and facilitated dialogue — all tailored to your specific stakeholders, messaging and real business challenges.

Morning Session: Key Concepts, Ideas and Examples

  • Introductory exercises explore the how and why behind storytelling, expanding the definition to include the emotions and attitudes being communicated — not just the words that are being said

  • Structured examples reinforce this key insight in formats that are appropriate to your team, such as presentations, pitches, Powerpoint decks, writing, video, etc.

  • Collaborative exercises identify key areas for team improvement and build buy-in and momentum for sustainable change

Afternoon Session: Practice, Next Steps and Inspiration

  • Case studies chosen in advance (with leadership guidance) allow participants to put their new insights into practice, giving and receiving individualized feedback

  • Expert coaching and recommendations helps the team identify outside-the-box opportunities and hidden obstacles to change

  • Collaborative goal-setting allows you to identify achievable next steps and align around 30/60/90 day commitments

  • Engaging facilitation leaves you motivated and equipped to sustain your learning.

"I think the training was put together well. It was a good balance of slides, videos, talking, and doing. I know how to tell a story now, and how to improve someone's story when they tell it to me so I can pull it out of them and make them feel like a great storyteller. I also thought it was a great opportunity to get to know and interact with people of different teams. I truly think it will benefit me in my career long term."

— Workshop Attendee, Criteo

Quantified Results - Post-Workshop Survey
(17 responses):

  • Trainer expertise and preparation: 5.0/5.0

  • Presentation style satisfaction: 5.0/5.0

  • Timing and management: 5.0/5.0

  • Practice opportunities: 5.0/5.0

  • Participant interaction: 4.89/5.0

  • Overall training rating: 4.89/5.0

  • Willingness to apply learning: 4.6/5.0

who attends

Tailored to your team’s priorities.

Corporate storytelling workshop perfect for teams that need to influence without authority, communicate across functions, or help diverse stakeholders navigate complexity and change.

Technical Teams

Engineers, data scientists, and IT professionals who need to translate complex solutions into business language that gets buy-in and funding.

Project Managers

Managers driving cross-functional initiatives who need to align diverse teams around shared goals and maintain momentum through change.

Sales & Marketing

Client-facing teams who need to communicate value in ways that create genuine connection rather than just pitching features.

Finance & Analytics

Teams who need to translate data and analysis into compelling narratives that drive decision-making at all levels.

Operations Teams

Managers implementing new processes or systems who need to overcome resistance and drive adoption across the organization.

HR & People Teams

Professionals communicating culture change, policy updates, or organizational shifts that require genuine employee engagement.

Looking for a storytelling workshop tailored to executives and senior leaders?

Explore Leadership Storytelling Workshop

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Meet Your Workshop Facilitator

For 15 years, Jordan Bower has been a leader in the movement towards more authentic, engaging and effective communication at work. As the founder of Transformational Storytelling, Inc., Jordan has taught next-level leadership communication skills to more than 200 organizational teams. He has experience across industries and has worked with a wide range of organization functions, from execs to sales, marketing, ops, product, change management, data analytics and beyond. His diverse client portfolio has included Fortune 500 companies across multiple industries (Autodesk, Rakuten, Johnson & Johnson, IFF), technology companies from startups to enterprise level (Criteo, Vizier, Mozilla, Pleo), professional services firms and consulting organizations (CR3, Canada Life, CIBC) and government agencies implementing transformation initiatives.

Mixed-Level Audience Expertise

Jordan regularly works with teams spanning organizational hierarchies, including:

  • Executives (C-suite, VPs and Directors) communicating strategy in clear engaging terms

  • Technical teams (engineers, data scientists, IT) translating complex solutions into business language

  • Project managers aligning diverse teams around shared goals

  • Sales & marketing teams creating genuine connection beyond feature pitching

  • Finance & analytics teams translating data into compelling decision-driving narratives

  • Operations teams implementing new processes and overcoming resistance

  • HR & people teams communicating culture change and organizational shifts

workshop investment

Options for every team budget.

Flexible options designed for corporate teams and L&D budgets. All workshops include pre-work assessment, customized materials, and follow-up resources.

Half-Day Intensive

Perfect for immediate impact

$8,500

  • 3.5-hour focused session

  • Quick-win tools for immediate application

  • Up to 40 participants

  • Virtual or in-person delivery

Full Day Deep Dive

Begin a team transformation

$15,000

  • Full 7-hour immersive experience

  • Complete authentic storytelling toolkit

  • Real business scenario practice

  • 90-day implementation plan

  • Up to 40 participants

  • Post-workshop resources

Workshop + Integration

Sustain behavior change

$25,000

  • Everything in Full Day package

  • Follow-up coaching sessions

  • Custom communication templates

  • Team presentation feedback

  • 90-day support

  • Additional virtual sessions


Satisfaction Guarantee

If your team doesn't walk away with immediately applicable tools that improve how they communicate,
I’ll stay involved at no extra cost until we get it right.

If I can’t get it right, I’ll return your budget.

Frequently Asked Questions

  • Most corporate storytelling training teaches you a formulaic script that you can follow when telling a story. Though this may make sense in theory, the truth is that good storytelling is much more about how you relate with your audiences than the literal words that come out of your mouth, fingertips or thumbs. This training shifts the focus to the human elements of communication, helping your team establish a new basis and perspective from which to develop your words.

    Once you see that we are always communicating with our emotions (once we realize it or not), then we can identify simple, concrete and practical ways to improve our impact. Besides, if you want formulaic, impersonal communication, why not save money and time by going to ChatGPT? This storytelling training is about communicating effectively human to human.

  • Because people remember how we make them feel, not what we say. When we are following scripts or saying what is expected of us, people will naturally trust us less than if we were being genuine and human.

    In this workshop, attendees learn that authenticity is not just about being “nice”. Instead, authenticity is about understanding how to work with our real emotions and relationships to others in productive, effective ways, saving tons of time and effort that we may spend avoiding or dancing around the elephants in the room. This training is about clear, simple, and brave communication in service of achieving concrete business goals.

  • Absolutely. The principles of authentic communication are even more important in virtual settings where building genuine connection is more challenging. We adapt all exercises for virtual delivery while maintaining the personal impact.

  • Teams typically see immediate improvements in confidence and connection. Within 30 days: clearer stakeholder communication, reduced meeting time, increased buy-in on proposals. Within 90 days: measurably improved cross-functional collaboration and faster decision-making. Most importantly, your team becomes known as one others want to work with during challenging times.

  • Authentic communication is the foundation of all organizational change. Teams that learn to communicate genuinely become more adaptable, innovative, and resilient. This workshop often serves as the starting point for broader leadership development and cultural transformation initiatives.

  • We conduct preliminary research, including 1:1s with 3 team members (30 mins each) and detailed review of your team’s current messaging, such as decks, writing, strategy docs, etc.

    Based on this research, we tailor the content, including case studies and examples. Every workshop is different.

  • Yes, I do. I also offer supporting services like 1:1 leadership coaching and change consulting.

  • Embark Finance (Toronto, 2025)

    • Scope: Workshop for internal mixed-level audience at a financial services/technology startup

    • Challenge: Communicating analysis cross-functionally and to senior leaders

    • Results: Improved understanding of the needs of senior level audiences and developed confidence expressing insights, perspective and values in formal and informal settings

    Mölyncke Health Care Commercial Leadership Team (Atlanta, 2024)

    • Scope: 1-day workshop for mixed-level audience from Senior VP to high-potential managers

    • Challenge: Telling the story of an internal change initiative

    • Results: Improved engagement and excitement while reducing change resistance

    Rakuten Rewards Operations Team (San Francisco, 2024)

    • Scope: 1-day workshop for 30-person team of internal consultants/ops business partners

    • Challenge: Improving influence when communicating cross-functionally without direct authority

    • Results: Enhanced ability to create understanding, urgency, and buy-in across functions

    Shine Speaker Bootcamp for Women in MarTech (Vancouver, 2019)

    • Scope: 2-day workshop for women leaders from CEOs to IC analysts

    • Challenge: Translating analytical narratives into inspiring conference/keynote messages

    • Results: Improved booking rates and speaking fees for participants

  • I work with corporate and business teams throughout the organization, including sales, marketing, product, data analysis, finance, HR and others.

    I facilitate virtual workshops from my home base in Vancouver, Canada (PST).

    For in-person workshops, I travel on-site or to retreats through the United States and Canada, as well as occasional workshops in Europe and further abroad.

“I was nervous as we intended for it to be disruptive. Seems like we hit a nerve in a good way. I've heard everything from ‘best speaker ever’ to ‘this was long overdue.’ Jordan’s prep and delivery was top notch and I will happily serve as a reference going forward.

Eileen Frino, COO, CR3 Partners

let’s get started

Ready to build future-ready communications skills?

Jordan personally facilitates all workshops and works with only 24 organizations per year.
Limited bookings available for Q3 & Q4 2025