Strong companies and teams have strong cultures. Storytelling is the cornerstone of culture. A Chief Storyteller is responsible for creating harmony between internal messaging, external sales & marketing and the work that teams actually create.
In practice, a Chief Storyteller is responsible for managing the ever-changing story of the business. They uncover real customer and employee stories and retell them in a way that adds value to the corporate brand, as well as contributes to a strong culture.
Storytelling deliverables empower the heart and soul of the company’s vision and values, in a way that resonates emotionally with customers and employees.
A Chief Storyteller has the following key responsibilities: