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When my friend Lisa was first preparing to launch her start-up, she spent days agonizing over her pitch deck. Lisa works as …

What is a story? I often begin my Strategic Storytelling trainings by asking participants this question. Without fail, this question creates a …

Classify this one under “obviously.” Last week, Edelman, the global communications firm, released its annual Trust Barometer: a survey of tens of …

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Jordan Bower: Strategic Storytelling Consultant & Corporate Intimacy Expert