My business is built on the frightening observation that digital media has deeply and globally affected our sense of trust.
No matter whether you are managing people, marketing a product, selling an idea or collaborating in an organization, if your goal is to change someone’s opinion, you must successfully overcome the widespread loneliness, isolation and distrust that has been engendered by regular use of the Internet.
The most effective way to develop trust with others is through authentic and emotionally intimate storytelling.
As a Strategic Storyteller, I guide my clients to hone and clarify how they communicate. I teach them how to use the principles of storytelling to structure factual information into more effective sales, marketing, leadership and internal communications — communications that enable them to create emotional alignment by speaking honestly and intimately about their own unique perspective as an individual, a group or a brand.
In the process, I help them build trust with their colleagues, their customers, their employees and, ultimately, themselves, through the applied practice of Storytelling — our most profoundly human vocation.
I call my work Corporate Intimacy.