Storytelling Training for Teams

Become more persuasive, aligned, innovative and trusting by building a team of storytellers.

About This Training

Every organization needs people who can quickly and succinctly tell the story of their work in a way that’s captivating. Whether it’s framing an issue to attract managerial attention or persuading a group of colleagues to pursue a new direction, storytelling helps set the context for change and communicate the impetus for achieving it.

Storytelling Training for Teams helps groups work together to improve the way they communicate. In this highly experiential training, you’ll learn the basics by watching movie clips on YouTube and discussing the underlying patterns that naturally grab audience’s attention. Next, you’ll work with your colleagues to build your own “story”of a message you want to get out in the world.

Whether you are aiming to influence your organization or your marketplace, storytelling will help you stand out.

  • Discuss important issues that aren’t getting enough attention
  • Work collaboratively towards a shared decision
  • Improve influence and understanding
  • Develop trust, cohesion and psychological safety within your team

This course is ideal for
Teams of designer, developers, analysts, data scientists and their leaders. Anyone that needs to clearly articulate their shared mission and use it to improve their standing within the organization, or with external audiences. 

Based in Vancouver, BC • Delivered Around the World

Why Business Storytelling?

A radically authentic way of creating genuine brand engagement

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises




We all tell stories in order to make sense of the world. By teaching us to set context, identify key characters and describe a journey of change, storytelling provides us with an emotional  language that can engage our audiences clearly and meaningfully. Using the tools we acquire through storytelling, we inspire meaningful work, reinforce shared values and generate the powerful connections with customers, employees and colleagues that lead to growth.

At a more profound level, the stories we tell ourselves often contain limiting ideas that can compromise our progress. Telling a different story is what breeds hope. By courageously addressing the questions raised through storytelling, we can break down legacy power structures, heal old wounds and restore an optimistic vision of a just and balanced world.

Story teaches us that it’s the process, not the destination that matters; by following this heroic path, as the immortal storyteller Joseph Campbell tells us, “doors will appear where there were once only walls.” In this sense, storytelling is our shared human birthright, and the oldest, most effective tool that we have for designing a better world.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Storytelling Training for Teams. Improve Strategic Communications & Collaboration