Create Culture Like a Storyteller
Drive cultural change with meaning, authenticity and emotional force.
A Full-day Workshop for HR Leaders and People Managers
Session Description
It takes storytelling to give meaning to culture building initiatives like engagement, belonging and diversity & inclusion. Storytelling helps us answer questions of why?: why others should care, why they should get on board, why it’s essential to make one choice over another. Without effective storytelling, these initiatives reduce to a series of tactics, where the whole is less than the sum of the parts.
For effective culture leaders, storytelling is about much more than presentation skills. Storytelling is a way of thinking. Storytelling empowers you to create compelling frames and metaphors that generate understanding, and helps you use empathy to make your story feel authentic for each new audience. By learning to become a storyteller, you’ll gain access to a tangible set of meaning-creating frameworks, as well as the guided practice in how to apply them.
In this session, you’ll learn how to integrate strategy with storytelling to drive alignment, buy-in and accelerated adoption of culture change.
Learning Style
This workshop is tangible and highly experiential. You’ll come into the day having decided on the story you want to workshop, like the narrative around a particular culture initiative. Over the course of the day, you’ll dive deep into this story, using a set of powerful and innovative exercises. You’ll leave with new insights into storytelling, as well as tangible work you can apply immediately.
Topics Covered
- The Storytelling Business Case
- Storytelling Fundamentals and Frameworks
- Speaking with Greater Authenticity
- Empathy and Emotional Intelligence
- How to Find and Refine Good Stories
- Integrating Tactics with Strategy
- Why is Storytelling Essential Now?
Learning Objectives
- Learn the Foundational Frameworks of Strategic Storytelling
- Improve the narrative around an important organizational story
- Practice using the Strategic Sales Story Design Process, which you can use over and over again with any story.
Ideal Audience
Culture leaders working to bring more humanity and authenticity to their organization, who want to link together soft skills with clear and tangible organizational goals.
About Your Business Storytelling Trainer
Jordan Bower’s superpower is bridging strategy & story. The founder of Transformational Storytelling, an innovation consultancy. A graduate of the Richard Ivey School of Business. A compelling keynote speaker. An adept and playful facilitator. A vocal advocate for gender-balanced leadership. Jordan has worked with leaders at start-ups, corporations and foundations across North America. He is based in Vancouver, where he is putting the finishing touches on a book about his walking trip from Canada to Mexico. (It took 316 days and 3 pairs of shoes.)
Jordan worked with my team earlier this year. It was a remarkable experience for all.... even the skeptics! They walked away with concrete improvements and I have seen many put the lessons to work in their everyday interactions to be more effective and influencing.
Sharon Irwin-Foulon
Executive Director, Corporate Recruiting, Richard Ivey School of Business
Jordan's ability to help us take different views and methodologies and turn them into a cohesive summary understood not only by all the participants, but by others in our organization, is truly amazing.
David Webb
Director & Board Member, Advocis Canada
Book an Intro Call
Get Info on a Storytelling Workshop
Tell us a little about who you are and what you need. We’ll reach out to schedule an introductory phone call.
Designed with ♥ in Vancouver by Business Storytelling Consultant Jordan Bower. All rights reserved.
Create Culture Like a Storyteller | Storytelling Training for People & Culture