Articulate & spread your authentic values by learning to create culture like a transformational storyteller.
“Storytelling” is the language our human brains use to make sense of the world. By learning to Think Like a Storyteller, you and your team can develop the skills and strategies to transform dry professional messages into emotionally engaging, credibility-enhancing experiences that inspire meaning, belief and action.
The content in this workshop is broken into three basic learning modules:
Learning the basic patterns of story, like characters, conflicts and themes, that apply equally to movies, TV shows, formal presentations and informal business conversations.
Finding and refining relevant, context-appropriate stories that create emotional engagement, while also connecting back to specific strategic goals.
Analyzing the wants and needs of the audience, in order to customize the story appropriately, for various settings, environments, teams and communications contexts.
This engaging and interactive workshop will teach you to think as storytelling as the basic building block of human understanding. Rather than teaching you the “right” way to tell a story, in this workshop, you and your team will use storytelling to analyze the psychology, engagement and empathy aspects of how you communicate, through your specific strategic lens.
There are two goals for this workshop. One is to help you improve 1 or 2 strategic stories that are directly related to your work, so you can learn by doing. The second goal is to give you tangible storytelling tactics, as well as a process for building a compelling story.
By understanding how to apply these two tools, you’ll be able to gradually build up your storytelling skills, on your own, over time. This powerful storytelling workshop will give you the scaffolding you need to become a great people & culture storyteller.
Yes!
Before the session begins, we’ll help you identify one type of “story” for each team member to workshop. For example, organizational stories about products and strategies, shared team stories about case studies and customer successes, or personal stories about your individual values in action.
The workshop is built around giving you the tools and tactics you need to improve how you deliver these stories. You’ll divide your time between learning basic storytelling concepts, using those tools to analyze the way you’re currently telling your story and then working in pairs and small groups to practice, while also receiving peer coaching and feedback.
Of course, no one can become an award-winning storyteller overnight. Instead, the goal of this workshop is to teach you the process behind crafting a great story.
Focusing on process gives us opportunity to teach you and your team to fish. Focusing on process also enables you to receive a more significant outcome than just one well-told story. As you workshop storytelling, you’ll get personalized coaching that will apply broadly to the way you communicate, as well as instructional tools you can use to continue practice once the session is gone.
The point is to help you become more engaging and authentic in your leadership communication. The workshop structures demonstrates this idea, using famous examples, videos and other engaging exercises, making it into a story you’ll keep telling once the day is done.
Jordan Bower’s superpower is bridging strategy & story. The founder of Transformational Storytelling, an innovation consultancy. A graduate of the Richard Ivey School of Business. A compelling keynote speaker. An adept and playful facilitator. A vocal advocate for gender-balanced leadership. Jordan has worked with leaders at start-ups, corporations and foundations across North America. He is based in Vancouver, where he is putting the finishing touches on a book about his walking trip from Canada to Mexico. (It took 316 days and 3 pairs of shoes.)
Tell us a little about who you are and what you need. We’ll reach out to schedule an introductory phone call.