Storytelling for Sales Training

Use storytelling frameworks to pitch more memorably, relate more effectively and reveal deeper, more valuable customer problems. Become a Storytelling Sales Professional.

Based in Vancouver, Canada · Delivered to Clients Around the World

What You'll Learn in This Sales Training

Painting a picture of a brighter future. Getting past “we’ve tried that already.” Humanizing data to contextualize value propositions. Engaging the emotions and imagination of others to help them see things differently, and act differently as a result. Good sales is indistinguishable from good storytelling — especially when you’re selling a complicated product like digital transformation.

In this sales training, you’ll go one level deeper to craft a more emotionally meaningful — and therefore more influential — connection with your customer, and learn exactly how to transform yourself from a stuffy salesperson and into a trusted guide.

Here’s some of what you’ll learn:

How to Position Yourself as a Confident Leader of Change

Learn how to dig into your professional and personal narrative & find great stories worth telling.

How to Design a Perfectly Structured Pitch

Use the same tactics storytellers have been using to influence behavior for tens of thousands of years.

How to Connect On an Emotional Level to Deliver More Value

Develop meaningful, credible relationships with your key audiences that give you insight into their real problems.

How to Create an Inventory of Polished Stories for your Back Pocket

Build a repertoire of short, well-practiced Case Stories that you can insert into sales conversation naturally and in-the-moment.

Two men in a Storytelling Training Corporate Intimacy
Storytelling Training -- Design Thinking

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation
that is to come.”

Steve Jobs

Workshop Details

About Storytelling for Sales Training

Storytelling for Sales Training is a 1-Day masterclass for sales leaders who want to connect authentically with their customers as a way of selling transformational change. In this training, you and your sales team will learn how the art and science of storytelling is the key to building genuine human connections, and developing the trusted relationships, and exactly how you can integrate these concepts into the way you’ll sell.

What you’ll walk away with is a secret weapon: a new perspective on building a emotional connection between you and your customers. By learning exactly how to connect your values with their values, you will improve your sales results by relating more immediately, persuade more profoundly and using the power of emotions to overcome resistance and inspire them to change how they act.

  • Learn an easy and logical narrative framework for structuring your pitch so that it immediately grabs attention
  • Dig through your existing pitch to find hidden storytelling gold
  • Use “empathy mapping” exercises to get inside your audience’s brain and unlock your story’s potential
  • Practice storytelling in pairs and small groups, receiving helpful personalized feedback
  • Develop your inventory of polished stories that you can pull out of your back pocket at exactly the right moment
  • Walk away with Further Resources that will reinforce your learning, helping you move up the ladder to becoming a star performer

Ideal for

Salespeople selling complex products or digital transformation. Leaders who want to use their values to humanize complex data and convey visionary value propositions. Anyone who needs to tell the big picture story and use it to connect more meaningfully with their stakeholders and key audiences.


Structured Practice Teaches You the Art of Storytelling

Storytelling Design Thinking Exercises

Design Thinking Exercises Convert You Creative Ideas into Strategic Plans

Designer develop a mobile application usability and drawing its framework on a paper.

Build Prototypes That Test Your New Stories with Target Audiences

Questions & Answers

Can you do this workshop in my space?

Yes, this workshop can be delivered on location anywhere in the world, or at our workshop facility in Vancouver, Canada.

How many participants is ideal?

The maximum size is 35 people, though the best size is between 12-18.

How long does the workshop last?

The workshop lasts one full day. For advanced learners, the workshop can be extended to last two full days.

What follow-up do you offer?

Some clients use one-on-one leadership coaching to further reinforce learned behaviours into the way they communicate. Others hire me as a storytelling consultant to help them integrate the new, uncovered story — including values and mission/vision — across all aspects of  their organization.

What are the outcomes?

Attendees to the workshop receive two types of outcomes:

  • Learning the basic frameworks of persuasion, motivation and authentic connection, so they can be applied broadly across all professional communications;
  • Applying these frameworks to one current professional communication, which can be immediately delivered to a professional audience.

What methodologies do you use?

The Transformational Storytelling curriculum is a “greatest hits” of a wide range of cutting-edge content. Specific tools integrated into the curriculum include

  • Design thinking
  • Neuroleadership
  • Narrative coaching
  • Strategic messaging
  • Classic narrative techniques
  • Emotional intelligence

“What I know for sure is that speaking your truth is the most powerful tool we all have.”


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Basic Training Contact
Storytelling for Sales Training & Workshop | Transformational Storytelling