Painting a picture of a brighter future. Getting past “we’ve tried that already.” Humanizing data to contextualize value propositions. Engaging the emotions and imagination of others to help them see things differently, and act differently as a result. Good sales is indistinguishable from good storytelling — especially when you’re selling a complicated product like digital transformation.
In this sales training, you’ll go one level deeper to craft a more emotionally meaningful — and therefore more influential — connection with your customer, and learn exactly how to transform yourself from a stuffy salesperson and into a trusted guide.
Here’s some of what you’ll learn:
Storytelling for Sales Training is a 1-Day masterclass for sales leaders who want to connect authentically with their customers as a way of selling transformational change. In this training, you and your sales team will learn how the art and science of storytelling is the key to building genuine human connections, and developing the trusted relationships, and exactly how you can integrate these concepts into the way you’ll sell.
What you’ll walk away with is a secret weapon: a new perspective on building a emotional connection between you and your customers. By learning exactly how to connect your values with their values, you will improve your sales results by relating more immediately, persuade more profoundly and using the power of emotions to overcome resistance and inspire them to change how they act.
Salespeople selling complex products or digital transformation. Leaders who want to use their values to humanize complex data and convey visionary value propositions. Anyone who needs to tell the big picture story and use it to connect more meaningfully with their stakeholders and key audiences.
Can you do this workshop in my space?
Yes, this workshop can be delivered on location anywhere in the world, or at our workshop facility in Vancouver, Canada.
How many participants is ideal?
The maximum size is 35 people, though the best size is between 12-18.
How long does the workshop last?
The workshop lasts one full day. For advanced learners, the workshop can be extended to last two full days.
What follow-up do you offer?
Some clients use one-on-one leadership coaching to further reinforce learned behaviours into the way they communicate. Others hire me as a storytelling consultant to help them integrate the new, uncovered story — including values and mission/vision — across all aspects of their organization.
What are the outcomes?
Attendees to the workshop receive two types of outcomes:
What methodologies do you use?
The Transformational Storytelling curriculum is a “greatest hits” of a wide range of cutting-edge content. Specific tools integrated into the curriculum include
Get in touch for more information on this training.