Create Authentic Connections With Your Customers and Prospects
A full-day Storytelling Workshop for Sales Teams & Customer Success
For sales teams, storytelling is more than the way we speak or pitch. Our stories are tools of genuine connection, helping us build trust and authentic influence for our customers. Especially when selling complex products and services, our stories help us answer questions of why?: why others should care, why our products matter, why it’s worth making one choice over another.
The secret to doing this well is to learn how to Sell Like a Storyteller. Rather than crafting one perfect elevator pitch that’s repeated over and over again, storytellers know how to reframe their narratives dynamically. They know how to use empathy to adjust their story for every audience, and how to use compelling frames and questions to build engagement.
In this session, you’ll do more than learn to tell a powerful story. You’ll learn how to integrate strategy with storytelling to drive meaningful business results.
This workshop is tangible and highly experiential. You’ll come into the day with an existing story you tell often, such as a story about your brand, your product or you. Over the course of the day, you’ll workshop this story using a set of powerful and innovative exercises. You’ll leave with new insights into storytelling, as well as tangible work you can apply immediately.
The Storytelling Business Case
Storytelling Fundamentals and Frameworks
Speaking with Greater Authenticity
Empathy and Emotional Intelligence
How to Find and Refine Good Stories
Integrating Tactics with Strategy
Why is Sales Storytelling Essential Now?
Learn the Foundational Frameworks of Storytelling for Sales
Improve an existing story you tell often
Practice using the Strategic Sales Story Design Process, which you can use over and over again with any story
Sales professionals and customer success teams who want to emphasize the softer benefits of their products and create an authentic connection with customers.
Jordan Bower’s superpower is bridging strategy & story. The founder of Transformational Storytelling, an innovation consultancy. A graduate of the Richard Ivey School of Business. A compelling keynote speaker. An adept and playful facilitator. A vocal advocate for gender-balanced leadership. Jordan has worked with leaders at start-ups, corporations and foundations across North America. He is based in Vancouver, where he is putting the finishing touches on a book about his walking trip from Canada to Mexico. (It took 316 days and 3 pairs of shoes.)
Jordan worked with my team earlier this year. It was a remarkable experience for all.... even the skeptics! They walked away with concrete improvements and I have seen many put the lessons to work in their everyday interactions to be more effective and influencing.
Executive Director, Corporate Recruiting, Richard Ivey School of Business
Jordan's ability to help us take different views and methodologies and turn them into a cohesive summary understood not only by all the participants, but by others in our organization, is truly amazing.
Director & Board Member, Advocis Canada
Book an Intro Call
Get Info on a Storytelling Workshop
Tell us a little about who you are and what you need. We’ll reach out to schedule an introductory phone call.