Good sales is indistinguishable from good storytelling: Painting a picture of a brighter future. Stretching beyond “we’ve always done it this way.” Humanizing data to contextualize value propositions and communicate urgency. Engaging the emotions and imagination of others to help them see things differently — and act differently as a result.
If relationships are an essential part of your sales process, you already know that your credibility and success comes down to your ability to frame the right story and engage your prospects in its telling. That’s why we’ve created Relationship-Based Sales: Storytelling Training — a unique 1-day Masterclass in sales storytelling for sales teams in Vancouver, the Lower Mainland and beyond.
Relationship Based Sales is a Storytelling Masterclass for sales leaders who want to create powerful, motivational relationships with their customers.
The class takes an active approach to learning. Rather than overwhelm you with more methodologies and frameworks, you get the space to practice storytelling concepts and integrate them into the way you already talk. Using a combination of influences including NeuroLeadership, Design Thinking and Classical Narrative Theory, you’ll spend most of the time workshopping your own sales pitch — the one you use in the world right now.
Not only will you leave this training having learned the art & science of persuasion and emotional engagement, you’ll walk out with an improved pitch version of your own sales pitch which you can use immediately to bust your targets.
The workshop is ideal for
Sales managers, leaders and individual sales people who rely on human connections as part of their sales process. Anyone who needs to tell the big picture story to internal and external audiences, as a way of becoming more motivational and persuasive.
As the Founder of Transformational Storytelling, Jordan Bower knows all about what makes a great story. He’s worked with hundreds of people all over the world, delivering storytelling training, one-on-one storytelling coaching and strategic messaging consulting for clients like start-ups, Fortune 500 sales teams and the Royal Canadian Mounted Police.
Jordan brings an exceptional emotional intelligence to his work, and a highly refined expertise to link together theory, strategy and practice for each individual he works with. Jordan is a popular speaker at conferences, events and ideas festivals. In his personal life, he’s best known for his solo walk across America, which took him 316 days.
Can you do this workshop in my space?
Yes, this workshop can be delivered on location anywhere in the world, or at our workshop facility in Vancouver, Canada.
How many participants is ideal?
The maximum size is 35 people, though the best size is between 12-18.
How long does the workshop last?
The workshop lasts one full day. For advanced learners, the workshop can be extended to last two full days.
What follow-up do you offer?
Optional one-on-one coaching is available to help you integrate learned behaviours.
What are the outcomes?
Attendees to the workshop receive two types of outcomes:
What methodologies do you use?
The Transformational Storytelling curriculum is a “greatest hits” of a wide range of cutting-edge content. Specific tools integrated into the curriculum include
Get in touch to book this training or for more information.
225 W. 8th Ave
Vancouver, BC V5Y 1N3