Strategic Storytelling for Consultative Sales is designed for sales professionals who sell complex services like SAAS products or digital transformation initiatives. If you’re one of the people who must quickly build credibility and rapport with your customer, while also contextualizing how your product fits their particular use case, then this program is perfect for you.
The goal of this program is to teach you how to “craft narratives”, rather than “tell stories.” You’ll combine a broad range of ideas and learning methodologies, ranging from classical narrative techniques to Design Thinking, to hone in on the clear, replicable Foundational Story Building Patterns that you can use again and again.
Content is organized into the following three modules:
Can you do this workshop in my space?
Yes, this workshop can be delivered on location anywhere in the world, or at our workshop facility in Vancouver, Canada.
How many participants is ideal?
The maximum size is 35 people, though the best size is between 12-18.
How long does the workshop last?
The workshop lasts one full day. For advanced learners, the workshop can be extended to last two full days. A half-day introductory workshop can also be delivered.
What follow-up do you offer?
Some clients use one-on-one leadership coaching to further reinforce learned behaviours into the way they communicate. Others hire me as a storytelling consultant to help them integrate the new, uncovered story — including values and mission/vision — across all aspects of their organization.
What methodologies do you use?
The Transformational Storytelling curriculum is a “greatest hits” of a wide range of cutting-edge content. Specific tools integrated into the curriculum include
Workshop content combines widely available resources with my own individualized practical and philosophical approaches.
Get in touch to book a training or for more information.