In the changing world, being a leader isn’t about doing things “the way they’ve always been done” or waiting for someone with power to validate us. It’s about trusting our intuition, speaking our perspective powerfully, and being humble enough to listen deeply to other peoples’ way of seeing the world. For leaders who want to inspire meaningful, purpose driven change, the most effective tool we have is our own story.
Since 2013, I have been helping leaders and their organizations craft more emotionally meaningful — and therefore more impactful — internal and external messages. Here’s some of what they’ve learned:
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