You’re the kind of person with big ideas — a message that you want the world to hear.
Sure, you’re a pretty good communicator. You know the basics of how to present to a crowd. You’re mostly over your stage fright. Hey, maybe talking to people — pitching business cases, selling, leading — is already a core part of your job responsibilities.
But a big idea takes more than pretty good to make the kind of powerful emotional connections that drives real change.
The secret to great speeches isn’t messing around with structure. The secret to great speeches is stories.
And we’re not talking the once upon a time types of stories (although world-class communicators like Richard Branson, Steve Jobs and Elon Musk have long understood that the same narrative structures used in fairy tales and Hollywood movies can be applied to raise millions of dollars and drive billions more worth of sales). At a psychological level, when your audience is listening to you, presenting up there on stage, they are registering everything as a story in their own mind.
If you want to inspire your audience, get them more excited about your teaching and even get them to hire you, then it’s imperative you think about the story they’re telling. To do that, you need to think about three things: the logic in the argument you’re presenting, the emotional connection you’re creating with the audience and the credibility you’re communicating — in the way you speak, in the design of your slides and in the body language you exhibit when you present.
Whew. Sound like a lot?
Don’t worry. I’m here to help you!