Next Gen Communication & Trust Building

Sales Storytelling Workshop

Yes, our storytelling workshops are being delivered virtually during COVID-19.

We work with sales teams all over the world.

Transform Your Team into Trusted Advisors to Prospects & Customers

Listening, advising, connecting, influencing, empathizing & trust building. These words may not be the first to jump to mind when you think about storytelling in sales. But the days of Always Be Closing have gone the way of the Walkman. Today, great sales storytellers are more concerned with helping, advising and engineering value than hoodwinking their prospects.

The coronavirus crisis has made plain that, today, genuine human influence requires much more than a bunch of features and benefits. Tomorrow’s sales professionals will need to be much more engaging, creative and resilient. They’ll need to know how to adapt their messaging for different personas, contexts and media platforms. They’ll need to quickly develop trust and credibility with their prospects. They’re going to need to be able to think like a storyteller.

We help teams of sales professionals become more compelling, engaging and trusted.

Where to Apply the Skills You’ll Learn in a Sales Storytelling Workshop:

  • Presentations
  • Demos
  • Webinars
  • Success stories
  • Team collaboration
  • Trusted connections
  • Personal branding
  • Thought leadership
  • Social media
  • Individual resilience

Who I’ve Worked With

Up Your Influence, Credibility & Impact with Sales Storytelling Workshops

Make data more memorable, meaningful and impactful.

We teach sales storytellers to find the emotional element in data, features & benefits.

Transform boring demos into powerful client experiences

We help sales storytellers level up their approach to demos & virtual sales calls.

Find the right balance between professional & vulnerable.

We show sales storytellers how to create trust and credibility in an authentic, impactful way.

Storyteller Jordan Bower at Culture First

Hi, I’m Jordan Bower: a Facilitator of Transformational Learning Experiences.

You can’t just wave a magic wand and make someone a better sales communicator. (Believe me. I’ve tried.) But I think better communications skills are worth the hard work — especially now, when so much is changing all at once, and customers everywhere are desperately looking for people they can trust.

To be a good communicator today, you need to be creative, spontaneous, thoughtful & insightful. You need to be visual and experimental. You need to be at least a little funny. And you need to learn how to do this well without going back to school and getting a degree in English Literature.

I get you. I didn’t set out to be a storyteller. I’ve got a business degree. I speak Excel, Powerpoint and balance sheets. I used to think communications was fluff. But over the last fifteen years, I’ve developed the skill of training others to find the right balance between fact and emotions.

It’s been a long journey to get there: plenty of books, many thousands of dollars spent on personal growth and a year spent walking by myself from Canada to Mexico. These experiences taught me that listening is the secret to great storytelling. 

Today, I lead workshops all over the world for companies like Autodesk, SAS and Mozilla and organizations like the Federal Reserve and the Government of Canada. I help these organization see that the future of influence is clear, simple, thoughtful and creative communication.

Just like Steve Jobs said: the most powerful person in the world is the storyteller.

I would love to help your team be better sales storytellers.


How Sales Storytelling Workshops Are Structured

All workshop are delivered virtually during COVID-19.

  • Sales Workshops are customized to every group. We make sure the content is relevant to you and your team.
  • Workshops are hands-on and highly interactive. Everyone participates. We emphasize experiential learning.
  • Workshops are scheduled over a series of Zoom calls scheduled over 3-4 weeks. There’s 2 x 90 min calls and 2 x 120 min calls. No Zoom burnout.
  • Workshops are playful, provocative, thoughtful and fun. They strengthen your team’s human connection muscles.
Workshops emphasize hands-on excercises over lecture-based learning.
Participants tell real stories in pairs about themselves and their work. We love using Zoom’s breakout rooms function.
Participants complete simple homework exercises to improve application & integration.
We embed into collaboration software like Slack or Microsoft Teams to answer questions & provide ongoing guidance.

Learning Outcomes

The learning outcomes for a sales storytelling workshop are:

  • Understand what sales storytelling means and why it’s important;
  • Teach the essential elements of a sales storytelling toolkit;
  • Show and evaluate best practice examples;
  • Create a safe space for hands-on practice and peer coaching;
  • Introduce common language to your team;
  • Establish next steps for further skill development and shifts in strategic messaging.