Introduction to Strategic Storytelling

Develop an evocative, emotionally authentic & strategic narrative for creating connections with colleagues and customers.

About This Training

Salespeople get used to confrontation with skepticism and disbelief. With systems that are “too big to fail.” With people who have “always done it this way”.

In order to overcome, you need to sketch out a vision of change, convey your value proposition and humanize complex data. You need to influence prospects by connecting logic with emotion.

Your credibility and success comes down to framing the right story. That’s why Sales Storytelling requires such a different approach.

Sales Storytelling Training is a 1-day Masterclass in Strategic Story Design. In this workshop-style training, you’ll develop a relatable, human way to frame your products and connect genuinely with prospects in the process.

Engaging, interactive, practical and fun, this training is designed specifically for innovative companies selling the products and services of the future. You’ll leave with clear frameworks, tangible insights and shared metrics you can immediately use to improve the resonance, effectiveness and quantifiable value of your work.

This course is ideal for
Sales people, their managers and senior leadership. Anyone that needs to clearly articulate the unique features and benefits of their products in a way that to connects  meaningfully with prospects and audiences.

Based in Vancouver, BC • Delivered Around the World

Why Business Storytelling?

A radically authentic way of creating genuine brand engagement

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises




We all tell stories in order to make sense of the world. By teaching us to set context, identify key characters and describe a journey of change, storytelling provides us with an emotional  language that can engage our audiences clearly and meaningfully. Using the tools we acquire through storytelling, we inspire meaningful work, reinforce shared values and generate the powerful connections with customers, employees and colleagues that lead to growth.

At a more profound level, the stories we tell ourselves often contain limiting ideas that can compromise our progress. Telling a different story is what breeds hope. By courageously addressing the questions raised through storytelling, we can break down legacy power structures, heal old wounds and restore an optimistic vision of a just and balanced world.

Story teaches us that it’s the process, not the destination that matters; by following this heroic path, as the immortal storyteller Joseph Campbell tells us, “doors will appear where there were once only walls.” In this sense, storytelling is our shared human birthright, and the oldest, most effective tool that we have for designing a better world.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Introduction to Strategic Storytelling - Jordan Bower