Leadership Storytelling Training

Develop a compelling Leadership Story that makes people care about the future that you're working to build.

Create Impact and Inspiration Through Leadership Storytelling

Storytelling is the fundamental act of leadership: Envisioning the future. Stretching beyond “we’ve always done it this way.” Creating alignment among a diverse team. Humanizing data to communicate urgency, clarity and belief.

In the attention-scarce, meaning-hungry Age of Connection, your team’s motivation, credibility and success comes down to your ability to frame the right story.

Become a Transformational Storyteller

Transformational Storytelling Training for Leaders is a 1-day Master Class in Strategic Leadership Storytelling. In this workshop-style training, you’ll develop a leadership storytelling style that is totally customized to you, your your organization and your unique leadership message.

In the process, you will learn a powerful, methodological approach for creating compelling messages that you can apply to variety of leadership responsibilities — from delivering powerful pitches to internal and external stakeholders, creating reports and PowerPoint decks that get results, and inspiring customers, colleagues and employees in your speeches, meetings and networking.

By following this dependable process, you will develop a superpower — connecting evocatively, intimately and authentically with any human being.

Based in Vancouver, BC • Delivered Around the World

Why Storytelling?

Connect Authentically with Your Audiences

Storytelling helps you overcome the biggest hurdle most organizational leaders face: jargon.

Every organization has its jargon — acronyms, cliches like “low hanging fruit” and “at the end of the day”, and euphemisms like “users”, “donors”, “prospects” and “leads”.

Jargon doesn’t use flowery verbiage. It is powerful and efficient. But it’s not very evocative.

And it’s definitely not emotional.

To create a sense of alignment that people can believe in, you need to paint an emotional vision that they can see, smell and feel. You need to strike the right balance between the professional and the personal. You need to speak clearly and authentically to overcome jargon. And you need to integrate a touch of showmanship into your leadership communication style, to give your messages just the right touch of flair.

What People Get From This Workshop

Overcome skepticism, level up influence and inspire trust

Get Storytelling's Blueprint

Apply the 4-step Story Design Process used by the world's best creative teams to your unique professional context.

Change Your Perspective

Use “empathy mapping” exercises to get inside your audience's brain and see things from their perspective.

Link the Personal & Professional

Weave your professional message with your own personal narrative, giving your story authentic, emotional pop.

Get on the Same Page

Develop a common language for your team to bond around.

Create a Bonding Experience

Have fun and get connected with your colleagues in a safe and supportive space.

Prototype, Test, Adjust, Repeat

Use an iterative, data focused process to validate impact and ROI.

the simple and powerful way to connect with anyone

Crossing the divide between the professional and the personal is the key to becoming a great leadership storyteller. This is no trivial journey. It takes practice, dedication, vulnerability — and a lot of failure. As you learn to be a great storyteller, you will fail often as you gradually develop your unique leadership voice.

That’s why it’s so important to practice storytelling in a safe and creative space. A space where you and your team can come together to laugh, support one another and truly learn.

There, you’l learn what you probably already knew: you have been telling stories your whole life. Storytelling is a muscle you already have that simply needs strengthening.

In this workshop, you’ll learn a ”workout routine” that you can continually use to improve your storytelling abilities long after the workshop is done.

startup storytelling training workshop

How This Leadership Storytelling Workshop Works

Unlike any other leadership training

1. Get your hands dirty in a story you care about

Everybody’s story is different. After a brief overview of our unique Transformational Storytelling Process — a “greatest hits” of business strategy, behavioural science, psychology design thinking, narrative storytelling and more, packaged into a logical, easy-to-follow structure that can be applied to any form of organizational communication — you’ll immediately dive into one story you think is worth telling. By the end of the day, you’ll have taken that story and transformed it into something ready to share.

2. Break your story apart to find the real story underneath

Stepping outside of our own story is the best way to make it connect with someone else. In the first half of this workshop, you’ll use a handful of creative, outside the box exercises to see your story from a new perspective. Some of those exercises are borrowed from the world’s greatest creative thinkers. Some of them… well, honestly, some of them are borrowed from Burning Man. All of them will help you develop a perspective and hone the power of your leadership voice.

3. Rebuild your story into a prototype that you can test

Storytelling is an approach to communicating, not a box that you check. To get better at it, you need to break it into component parts and chart out clear, iterative steps. In the second half of the workshop, you’ll take what you’ve created and immediately form it into a “prototype” — a beta version that you can test with trusted people. By asking the right questions, you’ll get the kind of truly useful feedback that you’ll be able to put into immediate practice, breaking old habits and making you a better communicator in the process.

The workshop is ideal for

Senior managers, leaders and strategists who are leading transformation, conveying visionary value propositions and humanizing complex data. Anyone who needs to tell the big picture story and use it connect more meaningfully with teams, employees and professional audiences.

Jordan Bower

About Your Business Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Questions & Answers

What are the logistics? Can you do this workshop in my space?

Yes, this workshop can be delivered in person by Jordan Bower, anywhere in the world. All you need is an open, creative space to bring your team together. (If you don’t have one, we’ll find one for you.)

Workshops run a full day. No, there are no half day versions. The minimum size is 8 people. The maximum size is 35 people, though the best size is between 18-24, to keep things intimate.

Oh, and by the way: no cell phones during the workshop.

Really? No cell phones? What if I need to keep track of important work?

We firmly believe that participants learn much more when phones are kept off. However, we’ll give you a break every 90 minutes or so, if you need to check in. (If you’ve got an important call or message to send, of course, you can always leave the room to take care of things.)

How do I know it will work? What if I’m already a great storyteller?

Storytelling is just like any other kind of exercise — it takes the right approach and plenty of practice to do it well. Rather than coming in and trying to teach you everything in just one day, we teach you the same creative process that human beings have been using for more than 35,000 years.

The great thing about our process is that it works for all different levels — from people who have never told stories to seasoned professional speakers. It is guaranteed to make a meaningful difference in the way you communicate.

How much a difference depends on how much effort you’re willing to put into it.

Book this Leadership Storytelling Training

Ready to run a Storytelling Workshop for your team?

Get in touch to book this training or for more information.

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Be a more effective communicator at work

Leadership Storytelling Training Workshop | Transformational Storytelling