Build an Authentic Emotional Connection

Design and Product Storytelling Workshop

Learn a methodological way to engage your customers & stakeholders by thinking like a storyteller.

How will you change how people understand your products & ideas when you think like a storyteller?

Storytelling, by our definition, is more than public speaking. For us, storytelling is a design methodology that you can use to optimize the emotional resonance with your audience and influence the way your ideas & products are understood. Thinking like a storyteller means designing for an emotional impact on your clients, customers and stakeholders.

Our storytelling workshop for design and product teams teaches you to approach storytelling as an iterative process. We don’t bore you with theory. Instead, we introduce you to a few conceptual building blocks and then let you get your hands dirty with real stories drawn from your work. We’re like story guides, showing you how to find the right narrative, simplify your communication and deliver meaning in how you position your products and designs.

Our ultimate goal is to empower you with the tools, methodologies and — most importantly — mindset shift that improves how you connect with customers and stakeholders. You’ll walk away with a new approach to communication that will help you create momentum around your ideas and earn stakeholder buy-in.

Who I’ve Worked With

A Design and Product Storytelling workshop is a hands-on group experience. We’ll show you how to ask the right questions, leading to new perspectives on how to position your ideas and connect with your stakeholders.

What Happens in a Design and Product Storytelling Workshop?

Transform meaningless jargon into real engaging narratives

In a storytelling workshop for design and product teams, you’ll learn practical approaches to infusing your designs and ideas with empathy, purpose and meaning. 

Learn to integrate the story with the design

In this Design and Product Storytelling workshop, we’ll help you explore how to weave engaging storytelling directly into the way you approach your design. You’ll create narratives that empower your customers and win support from stakeholders.

Apply storytelling immediately to your real work

In a Design and Product Storytelling workshops, you’ll apply your learning immediately to your real work. Our analysis rubrics will help you quickly identify opportunities to improve.

Jordan Bower Storytelling Consultant


  • It was a great experience for all. Even the skeptics! We all walked away with concrete improvements and I have seen many put the lessons to work in their everyday interactions to be more effective and influential.

  • It was fun, interesting and informative. I know how to tell a story now, and how to improve someone’s story so I can pull it out of them and make them feel like a great story teller. I truly think it will benefit me in my career long term.

  • This course helped me through understanding how I can make a difference in communicating my story, engaging my audience and identifying who I can help. Great learning that can be implemented right away and every day.

Learn how to transform dry professional messages into emotionally engaging, credibility-enhancing stories that resonate.


  • This workshop is delivered in person to design and product teams all over the world. There are one-day and two-day versions of the workshops.

    There are two goals for this workshop. One is to help you improve 1 or 2 strategic stories that are directly related to your work, so you can learn by doing. The second goal is to give you tangible storytelling tactics, as well as a process for building a compelling story.

    View our Storytelling workshops page section “Storytelling Training Customized For Your Team” to see how we tailor the workshop to your goals and outcomes. Though every session is different, workshops tend to include equal amounts of structured learning, hands-on practice & facilitated conversation.

  • This engaging and interactive workshop will teach you to think of storytelling as the basic building block of human understanding. Rather than teaching you the “right” way to tell a story, in this workshop, you and your team will use storytelling to analyze the psychology, engagement and empathy aspects of how you communicate, through your specific strategic lens.

    By understanding how to apply these two tools, you’ll be able to gradually build up your storytelling skills, on your own, over time. This powerful storytelling workshop will give you the scaffolding you need to become a great business storyteller.

  • Yes!

    Before the session begins, we’ll help you identify one type of “story” for each team member to workshop. For example, organizational stories about products and strategies, shared team stories about case studies and customer successes, or personal stories about your individual values in action.

    The workshop is built around giving you the tools and tactics you need to improve how you deliver these stories. After learning basic storytelling concepts, you will use those tools to analyze the way you’re currently telling your story. You will then work in pairs and small groups to implement what you’ve learned, receive peer coaching and feedback.

  • the goal of this workshop is to teach you the process behind crafting a great story.

    Focusing on process gives us the opportunity to teach you and your team to fish. Focusing on process also enables you to receive a more significant outcome than just one well-told story. As you workshop storytelling, you’ll get personalized coaching that will apply broadly to the way you communicate, as well as instructional tools you can use to continue practice once the session is gone.

    The point is to help you become more engaging and authentic in your sales communication. The workshop structure demonstrates this idea, using famous examples, videos and other engaging exercises, making it into a story you’ll keep telling once the day is done.

  • Yes! The design and product team storytelling workshop directly addresses using data in presentations, speeches and other forms of communication. Participants will get a methodology, toolkit and tactics for finding the narrative behind a data point, improving how you deliver presentations, reports and insights.

    Rather than give you a basic template, we teach you the right way to think about using your data. Contact us for more information about our storytelling with data

    • Building credibility, trust and psychological safety
    • Creative risk taking
    • Listening and responding spontaneously
    • Relating to challenging emotions and objections
    • Developing authentic emotional connections
    • Constructing presentations and persuasive business cases
    • Building insight from data and translating across audiences
  • The ideal group size for any storytelling training workshop is between 12-40. The workshop relies heavily on group participation. We like working with groups that are big enough to carry conversation and yet small enough so that everyone’s voice gets heard.

    We’ve also worked with groups beyond this range. Contact us and we can find a solution that suits your specific needs.

  • Most storytelling training is delivered in person. However, we have made accommodations for remote teams by using video conferencing software like Zoom.

    Contact us and we can find a solution that suits your specific needs.

  • All of our workshops are facilitated by Jordan Bower. Jordan is a master business storytelling trainer who has worked with a diverse range of clients in tech, government, small business and the Fortune 500. You can learn more about Jordan here.

  • Our clients book between 6 and 12 weeks in advance of a storytelling workshop. Sometimes we can accommodate shorter timelines. Contact us to discuss your specific dates.

  • The secret to great storytelling is practice. The goal of these workshops is to ritualize the practice behaviors that will help your group slowly develop your storytelling competencies over time. You’ll leave the workshop with plenty of ideas, resources and commitments that will lay the foundation for your growth and give you clear next steps.

    We often treat an initial workshop like a first date. Once we’ve gotten to know each other and experienced the content, we often support clients with further workshops, coaching and consulting on their team or organization’s strategic narratives.

    Contact us to schedule a time to talk through the learning journey. We’re looking forward to connecting with you!