I help leaders and their teams go one level deeper to craft more emotionally meaningful — and therefore more influential — corporate messaging.
Here’s some of what my clients take away:
The Corporate Messaging Development Workshop helps you take a value proposition and inject it with heart. In this training, you and your change leaders will come together to design an aligned, authentic communications strategy that motivates change by optimizing the resonance with your target audience.
To get there, you’ll use a secret weapon: the persuasive power of your own emotions. By learning to connect your own values with the values of your target audience, you will learn to use the power of emotions to inspire them to change the way they act.
Organizational leaders who want to humanize complex data and convey visionary value propositions. Anyone who needs to tell the big picture story and use it to connect more meaningfully with their stakeholders and key audiences.
How are these corporate messaging development workshops structured?
The goals of the workshop are
Do you use a specific methodology?
Yes and no. The workshop curriculum draws from a wide range of influences, including “hard” skills like communications strategy and digital marketing to “softer” skills like emotional intelligence and narrative coaching. However, it is also unstructured and improvisational, like all creative processes.
I act as a guide to help you integrate the basic patterns of storytelling into your change narrative, in order to improve buy-in and engagement.
How long are the workshops?
A standard workshop is two full days. The workshop includes lecture-style learning, paired and group team-building exercises, focused brainstorming and facilitated discussions. As an outcome, you’ll have a refined prototype of a new change narrative and internal consensus around an execution plan.
What follow-up do you offer?
After your find your story and develop your strategy, many clients hire me as a storytelling consultant to help them integrate it across their brand. Some clients use one-on-one leadership coaching to connect the brand story into their core leadership messages, or use a sales storytelling training to tie together brand and business development.
Are workshops customized?
Yes, every workshop is customized to your business, your market and your product.
Get in touch for more information on this training.