The Transformational Storyteller Newsletter
My newsletter is full of thoughtful ideas about communications in our transformational times. It’s personal & entertaining. I’d love to share it with you.
Evolve How You Think About Communication at Work
I’m Jordan Bower — a leadership consultant, coach, facilitator and keynote speaker with deep expertise in business storytelling & the emotions associated with transformational change.
I help my clients evolve how they think about communication and transformational leadership, so you can create resilient, trusted, innovative, purpose-driven, influential and productive impact in your work.
Come to me when you want a radical shift in how you communicate — inside and out.
Types of Folks That I Coach
- Executives: Get people on board with your vision
- Entrepreneurs: Help people see what you see
- Influencers: Deepen your connection with your audiences
- Politicians: Help your constituents buy into who you are
- Thought Leaders: Deliver your idea in a memorable way
- Scientists and Data People: Isolate the emotion in your research
- Everyone else: Sharpen your skills at making messages stick
Think Like a Storyteller and Be More Impactful in Every Way You Communicate At Work
- Thought leadership articles
- Social media
- Personal branding
- Formal & informal conversations
- Video conferencing
- Powerpoint decks
- Web copy
- Relationship building
- TED Talks
ABOUT ONE-ON-ONE COACHING WITH JORDAN
I’ll help transform how you think about leadership communication in the post-pandemic future.
Thanks so much for finding me. And kudos to you for taking a step towards improving your leadership communications skills.
What does business storytelling mean anyway?
Let me boil storytelling down to its most basic form: it’s about moving from explaining to experiencing.
A storyteller’s job is to put information into a form that will resonate emotionally with our audiences. It’s a form of self-editing that, probably, you do all the time. This skill can be applied to any form of communication. No matter whether we are delivering a presentation, crafting an instructional video, composing an Instagram post, writing our world-changing book or just speaking informally with our colleagues, we are all already storytellers.
The more attention we put on the stories we tell, the more power we have to shape those stories — and to build our trust, connection and authentic influence with others.
How is business storytelling changing now?
The attention on business storytelling has accelerated rapidly over the last decade. You might have heard of this thing called a smartphone. When those things entered our pockets, they gave us all agency to tell our stories in more ways—and more often—than we could have without them.
Back in the mid-2000s, if you told your parents that you wanted to be a storyteller—like I did—they’d think you’re crazy. Today, we have thirteen year olds choreographing dances on Tik Tok that will turn them into millionaires.
But storytelling is coming to mean something much different as we look hopefully towards the post-pandemic age. If there’s one lesson from 2020, it’s this: no one knows what’s going to happen next. So our stories are changing too. As we realize that the future of work is uncertainty, adaptability and continuous change, we can make a radical shift in the way we talk about our work and ourselves: more flexible and improvisational, more inclusive and less hierarchal, more honest, vulnerable and imperfect.
This is a radical shift for business storytelling.
My clients are shifting how they think about communication. Rather than presenting themselves as perfect and experts, they’re embracing change, authenticity and vulnerability. They see transformation as an elegant, desirable process that continually improves the quality, satisfaction, belonging, trust and empowerment that’s inherent in their work.
If you’re wanting to be that kind of storyteller—honest, vulnerable, creative, confident, authentic—then you’ve come to the right place.
How are your storytelling coaching engagements structured?
I work with each one of my clients in a slightly different way. Generally, I tend to meet with people once or twice a month—sometimes a little more when they need my help with a project. These sessions are conducted via Zoom. They’re always 60 minutes long.
These sessions are not trainings. Instead, my role as a coach is to provide an outside perspective and to ask the provocative questions that will guide you deeper. In moments when you need a specific piece of learning, I’ll direct you to books, articles, videos, etc. that will help you understand theory and best practice. These might be TED talks, videos, articles, books, etc. I’m here to help you interpret and apply the ideas to your own context and style. I think this is a much better use of your time.
I tend to ask first time clients to think of coaching as a 3 month trial period. Normally, this means six sessions together. This way, we get to know each other and dive deeper beneath the surface.
There’s no contract or package. You’re not locked into anything.
After the trial period, most clients tend to use me on an as-needed basis. Clients tend to drift in and out, coming back to me when they want to level up or go deeper. After all, becoming a great storyteller is a lifetime’s work for everyone—including me.
What are your qualifications as a storytelling coach?
I’ve always been deeply interested in communications since I used to read at the dinner table when I was a kid. My education accelerated in my twenties, when I began to attend storytelling workshops on my way towards writing a book. I spent several months in an intensive mentorship with a screenwriter/storytelling expert based in Los Angeles. Since then, I’ve learned from many teachers and mentors. That experience inspired me to start a storytelling training business in 2013.
Over the last decade, I’ve worked with groups in all kinds of organizations all over the world. I’ve led more than a hundred business storytelling workshops.
I’ve also worked one-on-one with dozens of people from all kinds of industries and job functions.
My work is very human—which makes it applicable to many types of people. My clients have included entrepreneurs, founders, executives, Congressmen, scientists, artists and influencers.
What does storytelling coaching cost?
I charge $300/per session.