business storytelling

I’m a child of the ’80s, which means that I was weaned on romantic comedies and weight loss commercials. Maybe it was their ubiquity . Maybe it was my French grandmother’s love for cheese. Whatever it was, somewhere along the way I became very familiar with an idea that’s vital to great storytelling: the transformation. Here’s someone 150 lbs ago. Here’s the same person today. This simple contrast between …

“Why do we tell stories?” I always pose this question at the very beginning of my business storytelling workshop. Instantly, the room comes to life with answers. “Stories create connection.” “Stories are more memorable.” “Stories are engaging.” “Stories help you and your ideas stand out.” It’s no surprise that, in a world steeped in stories, that everyone in the room already understands the value of strategic storytelling. (It definitely makes …

Last July, when I was in Paris, I visited the Louvre Museum. Bad decision. The summertime crowds were overwhelming, with their matching outfits and their selfie sticks. I struggled to see Mona Lisa smile through a maze of ball caps. Winged Nike looked positively turtle-like among the hordes. I nearly broke my arms off trying to get up close to Venus de Milo. After a few hours, I was exhausted, …

Chief Storyteller may sound like a joke for a job title — one of those one-liners from a LinkedIn profile that really means “Marketer”. But I believe that Chief Storyteller is an emerging role in the organizational landscape, which will take on increasing importance in the years to come. In this post, I’m going to outline what a Chief Storyteller means, what, exactly, they do and why I think the …

Inherent in all great leadership storytellers are the same key characteristics -- characteristics that any leader, (including you), can learn.

The question isn't whether you should be doing employer brand storytelling. You're already telling stories about your employer brand. The question is: how can you do employer brand storytelling better?

Envisioning, explaining and, ultimately, persuading people to adopt a new perspective is the dictionary definition of leadership.

Steve Jobs is one example of a masterful leadership storyteller. If you're interested in developing your own leadership storytelling skill, read on.

Get more sales by telling better stories.