How will you improve how you connect when you Brand Like a Storyteller?
We get it: the storytelling buzzword feels like it’s jumped the shark. No one needs another tedious training that rehashes the same old ideas from English lit classes in college. You don’t need more theory about Shakespeare and Aristotle. You need to create alignment with stakeholders across your organization. You need to connect with your prospects and customers. You need to develop interesting and engaging messaging that works.
For us, the word storytelling doesn’t mean being cute. It means taking a methodological approach to communication that puts your audience’s emotional experience first. Learning to approach your messaging like storytellers helps you connect more meaningfully. It gets you clear on exactly how to define the narrative. It empowers you to transform the way that your product, brand, ideas and work are perceived.
A Brand Like a Storyteller workshop gives you the tools and facilitated space to have important conversations about the strategy and intention behind your message. To get deeper and clearer at the same time. Your team will walk away from our brand storytelling workshop with methodologies and a meaningful shift in mindset that will improve how you bring meaning to your work and create a brand that audiences want to follow.
Who We’ve Worked With
A brand storytelling workshop is a hands-on group experience that’ll teach you to remove the jargon and buzzwords and connect with your customers, authentically.
What happens in a Brand Storytelling Workshop?
Infuse your brand with emotion, humanity and meaning
In a brand storytelling workshop you’ll uncover how to connect your brand with emotion in order to communicate real meaning to prospects and customers.
Shift how you position your work and ideas
Your team will collaborate to uncover the hidden scaffolding of your work and ideas, leading you to develop more powerful, strategic messaging that resonates.
Build communication bridges to achieve internal alignment
In a Brand Like a Storyteller workshop, you’ll learn how to build and translate marketing messages for internal teams and stakeholders in order to attain alignment and collective understanding.
Where You Can Apply the Skills You'll Learn in a Brand Storytelling Workshop
- Developing marketing messages across channels, mediums and platforms
- Connecting with your prospects and customers in a way that puts their emotional experiences first
- Articulating your brand with authenticity, confidence and empathy
- Building internal alignment by translating narratives to different audiences and stakeholders
It was a great experience for all. Even the skeptics! We all walked away with concrete improvements and I have seen many put the lessons to work in their everyday interactions to be more effective and influential.
It was fun, interesting and informative. I know how to tell a story now, and how to improve someone’s story so I can pull it out of them and make them feel like a great story teller. I truly think it will benefit me in my career long term.
This course helped me through understanding how I can make a difference in communicating my story, engaging my audience and identifying who I can help. Great learning that can be implemented right away and every day.
Learn how to transform dry professional messages into emotionally engaging, credibility-enhancing stories that resonate.
This engaging and interactive workshop will teach you to think of storytelling as the basic building block of human understanding. Rather than teaching you the “right” way to tell a story, in this workshop, you and your team will use storytelling to analyze the psychology, engagement and empathy aspects of how you communicate, through your specific strategic lens.
By understanding how to apply these two tools, you’ll be able to gradually build up your storytelling skills, on your own, over time. This powerful storytelling workshop will give you the scaffolding you need to become a great brand storyteller.
This workshop is delivered in person to brand teams all over the world. There are one-day and two-day versions of the workshops.
There are two goals for this workshop. One is to help you improve 1 or 2 strategic stories that are directly related to your work, so you can learn by doing. The second goal is to give you tangible storytelling tactics, as well as a process for building a compelling story.
View our Storytelling workshops page section “Storytelling Training Customized For Your Team” to see how we tailor the workshop to your goals and outcomes. Though every session is different, workshops tend to include equal amounts of structured learning, hands-on practice & facilitated conversation.
Before the session begins, we’ll help you identify one type of “story” for each team member to workshop. For example, organizational stories about products and strategies, shared team stories about case studies and customer successes, or personal stories about your individual values in action.
The workshop is built around giving you the tools and tactics you need to improve how you deliver these stories. After learning basic storytelling concepts, you will use those tools to analyze the way you’re currently telling your story. You will then work in pairs and small groups to implement what you’ve learned, receive peer coaching and feedback.
Of course, no one can become an award-winning storyteller overnight. Instead, the goal of this workshop is to teach you the process behind crafting a great story.
Focusing on process gives us the opportunity to teach you and your team to fish. Focusing on the process also enables you to receive a more significant outcome than just one well-told story. As you workshop storytelling, you’ll get personalized coaching that will apply broadly to the way you communicate, as well as instructional tools you can use to continue practice once the session is gone.
The point is to help you become more engaging and authentic in your sales communication. The workshop structure demonstrates this idea, using famous examples, videos and other engaging exercises, making it into a story you’ll keep telling once the day is done.
- Building credibility, trust and psychological safety
- Creative risk taking
- Listening and responding spontaneously
- Relating to challenging emotions and objections
- Developing authentic emotional connections with customers
- Constructing powerful marketing messages across all mediums, channels and platform
- Articulating your brand with authenticity and empathy.
The ideal group size for any storytelling training workshop is between 12-40. The workshop relies heavily on group participation. We like working with groups that are big enough to carry conversation and yet small enough so that everyone’s voice gets heard.
We’ve also worked with groups beyond this range. Contact us and we can find a solution that suits your specific needs.
Most storytelling training is delivered in person. However, we have made accommodations for remote teams by using video conferencing software like Zoom.
Contact us and we can find a solution that suits your specific needs.
All of our workshops are facilitated by Jordan Bower. Jordan is a master business storytelling trainer who has worked with a diverse range of clients in tech, government, small business and the Fortune 500. You can learn more about Jordan here.
Our clients book between 6 and 12 weeks in advance of a storytelling workshop. Sometimes we can accommodate shorter timelines. Contact us to discuss your specific dates.
The secret to great storytelling is practice. The goal of these workshops are to ritualize the practice behaviors that will help your group slowly develop your storytelling competencies over time. You’ll leave the workshop with plenty of ideas, resources and commitments that will lay the foundation for your growth and give you clear next steps.
We often treat an initial workshop like a first date. Once we’ve gotten to know each other and experienced the content, we often support clients with further workshops, coaching and consulting on their team or organization’s strategic narratives.
Contact us to schedule a time to talk through the learning journey. We’re looking forward to connecting with you!