Authentic Brand Storytelling Training

Find your brand’s authentic soul, and transform it into a strategic action plan that will increase your engagement and sales.

Based in Vancouver, Canada • Delivered In Person to Clients Around the World

What You'll Learn in This Workshop

I help leaders and their teams go one level deeper to craft more emotionally meaningful — and therefore more influential — professional messaging.

Here’s some of what my clients learn:

How to Position Yourself as a Confident Leader of Change

Learn how to dig into your narrative & find great stories worth telling.

How to Craft a Cohesive Brand Narrative

Turn everyone into a salesperson by using your story to connect all aspects of your organization with all aspects of your brand.

How to Connect On an Emotional Level

Find your core values and transform them from empty cliches into meaningful relationships with your key audiences.

How to Transform Creative Ideas into Tangible Actions

Use your personal stories to generate alignment within and between your teams.

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Two men in a Storytelling Training Corporate Intimacy
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Storytelling Training -- Design Thinking

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation
that is to come.”

Steve Jobs

Workshop Details

About Authentic Brand Storytelling Training

Authentic Brand Storytelling Training is a masterclass in taking your brand value proposition and injecting it with heart. In this training, you and your brand team will come together to create a sense of alignment around an authentic, purposeful and unique-to-you marketing strategy that connects with your target audiences across multiple brand touchpoints.

What you’ll get is a secret weapon: a powerful and authentic emotional connection between you and your customers. By connecting your genuine values with their values, you will connect more immediately, persuade more profoundly and use the power of emotions to change how they act.

Authentic Brand Storytelling is ideal for

Marketers whose brands are motivated by their core values. Leaders who want to use their values to humanize complex data and convey visionary value propositions. Anyone who needs to tell the big picture story and use it to connect more meaningfully with their stakeholders and key audiences.

thought-leader

Structured Practice Teaches You the Art of Storytelling

Storytelling Design Thinking Exercises

Design Thinking Exercises Convert You Creative Ideas into Strategic Plans

Designer develop a mobile application usability and drawing its framework on a paper.

Build Prototypes That Test Your New Stories with Target Audiences

Questions & Answers

How are these brand storytelling workshops structured?

The goals of the workshop are

  • teach you the basic art & science of storytelling, including the foundational patterns that you can use again and again;
  • use these patterns to develop the “raw material” of a new brand story;
  • apply Design Thinking frameworks like empathy mapping to see your story from the perspective of your key audiences;
  • refine your story through practice and testing;
  • develop next steps based on what you learn.

Do you use a specific methodology?

Yes and no. The workshop curriculum draws from a wide range of influences, including “hard” skills like communications strategy and digital marketing to “softer” skills like emotional intelligence and narrative coaching. However, it is also unstructured and improvisational, like all creative processes.

I act as a guide to help you learn the basics of storytelling, and apply those basics to your professional communications.

How long are the workshops?

A standard workshop is one full day. The workshop includes lecture-style learning, paired and group team-building exercises, focused brainstorming and facilitated discussions. The goal of this one-day workshop is to help you learn the basics of storytelling and apply it to your brand.

What follow-up do you offer?

After your find your story and develop your strategy, many clients hire me as a storytelling consultant to help them integrate it across their brand. Some clients use one-on-one leadership coaching to connect the brand story into their core leadership messages, or use a sales storytelling training to tie together brand and business development.

Are workshops customized?

Yes, every workshop is customized to your business, your market and your product.

“What I know for sure is that speaking your truth is the most powerful tool we all have.”

Oprah

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Authentic Brand Storytelling Training | Transformational Storytelling