I help leaders and their teams go one level deeper to craft more emotionally meaningful — and therefore more influential — professional messaging.
Here’s some of what my clients learn:
Authentic Brand Storytelling Training is a masterclass in taking your brand value proposition and injecting it with heart. In this training, you and your brand team will come together to create a sense of alignment around an authentic, purposeful and unique-to-you marketing strategy that connects with your target audiences across multiple brand touchpoints.
What you’ll get is a secret weapon: a powerful and authentic emotional connection between you and your customers. By connecting your genuine values with their values, you will connect more immediately, persuade more profoundly and use the power of emotions to change how they act.
Authentic Brand Storytelling is ideal for
Marketers whose brands are motivated by their core values. Leaders who want to use their values to humanize complex data and convey visionary value propositions. Anyone who needs to tell the big picture story and use it to connect more meaningfully with their stakeholders and key audiences.
How are these brand storytelling workshops structured?
The goals of the workshop are
Do you use a specific methodology?
Yes and no. The workshop curriculum draws from a wide range of influences, including “hard” skills like communications strategy and digital marketing to “softer” skills like emotional intelligence and narrative coaching. However, it is also unstructured and improvisational, like all creative processes.
I act as a guide to help you learn the basics of storytelling, and apply those basics to your professional communications.
How long are the workshops?
A standard workshop is one full day. The workshop includes lecture-style learning, paired and group team-building exercises, focused brainstorming and facilitated discussions. The goal of this one-day workshop is to help you learn the basics of storytelling and apply it to your brand.
What follow-up do you offer?
After your find your story and develop your strategy, many clients hire me as a storytelling consultant to help them integrate it across their brand. Some clients use one-on-one leadership coaching to connect the brand story into their core leadership messages, or use a sales storytelling training to tie together brand and business development.
Are workshops customized?
Yes, every workshop is customized to your business, your market and your product.
Get in touch for more information on this training.