Leadership is the art of inspiring others to make a story come true. Therefore, if you’re leading people, you’re telling them a story — by definition. Andy Raskin…
If you want to launch something ambitious on the scale of Steve Jobs, you need to get amazing (not adequate) at communicating why people—investors, consumers, prospective…
Where does culture come from? We all seem to know that we have a great culture: ask any tech entrepreneur or people manager, and they will rave about their entrepreneurial,…
When my friend Lisa was first preparing to launch her start-up, she spent days agonizing over her pitch deck. Lisa works as a designer in the food and beverages industry,…
What is a story?
I often begin my Strategic Storytelling trainings by asking participants this question. Without fail, this question creates a room full of confused faces.…
Classify this one under “obviously.” Last week, Edelman, the global communications firm, released its annual Trust Barometer: a survey of tens of thousands of people…
