Meet Jordan Bower

An articulate, passionate and emotionally fluent thought leader advocating for more depth and meaning in the ways we communicate at work.

My Professional Bio

Jordan Bower is the Founder of Transformational Storytelling, a facilitation, coaching and consulting business based in Vancouver, Canada. He guides executives, teams and individual contributors to tell clear, evocative stories about the purpose and vision behind their work.

Jordan has a degree from the Richard Ivey School of Business. He has competed at the World Championships of Ultimate Frisbee, lived in seven countries and once spent a year walking from Canada to Mexico.


A Brief Intro to Jordan

When I was 26, I had what I thought of as my Quarter-Life Crisis. I was living with a girlfriend in my hometown of Toronto, Canada and working a job that was good, but not great. I had a business degree from a renowned school and plenty of supportive friends and family. But that didn’t feel like enough. I didn’t know who I was. I didn’t know what work I would do in the world.

Despite all the privileges in the world, I still didn’t feel like I belonged anywhere.

My Quarter-Life Crisis took me to India. I spent six months backpacking through that dazzling and provocative country. I came back to Canada and then returned for another six months. Then another. In 2009, I returned to Canada with a girl I’d met while traveling. I was 29 and in love. I was sure I’d finally figured things out. The crisis was finally over.

Hardly. In September of 2010, shortly after a horrific breakup, I found myself at the start of the unthinkable — a 3,000-kilometre walk down the West Coast of America, from Canada to Mexico. I walked through the wet winter, through Washington, Oregon and California, mostly by myself.

What literally happened is that I got sick of telling the same old woe-is-me story. The journey was changing me. I was no longer the same person I was when I started walking. And along the way, I spent endless hours sitting with other people, talking about how their stories were changing too.

I became a self-taught expert in Transformational Storytelling.

I returned to Canada in September 2011 treasuring my insight. But it took some time to take what I had learned and transform into something I could share with the world. At first, I thought I would be a writer; I rented a cabin on a remote island in British Columbia and set off to write my masterpiece — Eat, Pray, Love but by a man.

All that writing taught me to be a storyteller, but it didn’t earn me any money. I moved to the small city of Victoria and started working as a freelance digital marketing consultant. I wasn’t great at designing websites, but I was learning to be a very good coach and facilitator.

Gradually, I found a way to bring my two pursuits together. In 2015, Transformational Storytelling was born. I’m proud to have worked with clients like Autodesk, SAS, M Moser Associates, FedEx, CIBC, Canadian Tire, and thousands of other people all over the world.

My love story has a happy ending. Today, I live in Vancouver with my wife, Maux.

Coming Soon

Momentum: A True Story About Walking to Mexico

Running from his past, scared of his future, a young man walks by himself down the West Coast of the United States.

Coming Soon

My Working Principles

I look to these aspirational principles to guide how I act in my personal and professional life, knowing that I’ll never follow them all perfectly.

  1. Put Process Over Outcome

    I enjoy every step of the journey, rather than rushing to the end.

  2. Hold Great Space

    I am an attentive listener who revels in deep & intimate conversations.

  3. Go One Level Deeper

    I dig into the heart of big problems, preferring insights to solutions.

  4. Forgive Generously

    I believe we can't be judged by the worst thing we've ever done.

  5. Learn from Everyone

    I see the teacher in everyone and reflect honestly on my own mistakes.

  6. Be the One To Change

    I know that real change only happens when I change myself first.

I’ve created Transformational Storytelling to help organizations communicate with depth, clarity and vulnerability.