Meet Jordan Bower: Storyteller.

I’m a professional storyteller, so bear with me as I tell you a story about myself.

Way back in 2010, I was going through a bad, bad breakup. My girlfriend had left me for another man, and I was heartbroken and humiliated. I was also 29-going on-17 and a child of the ’80s, raised on romantic comedies. What are you supposed to do when your girlfriend leaves you? One huge romantic gesture to win her back!

My Say Anything moment was a crowdfunding project. I raised more than $8,000 on the Internet to walk from Canada to Mexico.

Why walk from Canada to Mexico? It was my ex-girlfriend’s idea. We were supposed to do it together.

I ended up spending 316 days walking alone down the West Coast.

That journey transformed me. Granted the privileges of healing and self-reflected, I had the opportunity to take stock of myself—and America—during a moment of massive transformation. It was early in the Obama Administration and deep in the financial crisis; Instagram debuted that October.

As I walked, I spent a lot of time thinking about who I had been—I had a business degree and dreamed of being an entrepreneur—and who I wanted to become in the future. Somewhere along the way, I realized that I was a storyteller.

When I finally returned home, I realized that there weren’t many job postings for storytellers. “What do you do?” People used to ask me. “Read books to children in libraries?”

I didn’t want to think of myself as a marketer. The way I thought about storytelling was bigger and more profound. Eventually, I decided to invent a job for myself. That’s pretty much what I’ve been doing for the last decade. Over the years, I’ve become a facilitator and a coach, a speaker and a consultant. My methodologies have been cobbled together from good books, great teachers, and the school of hard knocks.

I’m deeply, deeply passionate about getting beneath the surface of things, upending old habits, and thinking outside the box. I’m one of those lucky people who LOVES what he does. I hope I get to tell you about it in more detail.

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Jordan’s occasional newsletter is full of creative and thoughtful ideas about strategy, communication, and transformation.

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