About Jordan Bower

About My Work

We can’t change actions without changing the story first. My business, Transformational Storytelling, is built on the simple idea that better stories lead to better outcomes, and better outcomes lead to a better world.

My Principles

  • Work for Process, Be Grateful for Outcomes
  • Always Take Things One Level Deeper
  • Tell the Truth, Judiciously
  • Be a Guide, Not the Expert
  • Find a Teacher in Everyone
  • Admit Failure, Forgive, Keep Going
business storytelling consultant jordan bower

My Story

My world changed back in 2010, when I began a 316 day walking trip down the West Coast of the USA, from Canada to Mexico.

During this solo, life-changing trip, as I walked the beaches, trails, and highway shoulders of Washington, Oregon and California, I passed through the lives and stories of the many thousands of people I met along the way.

Steadily — day by day, step by step — this journey changed me, in many ways that I still don’t have the language to describe. In a simplified sense, I developed what one might call “emotional intelligence.” In a more complicated and profound sense, this journey was my initiation into the strange and unique cult of storytellers.

After this trip, I rented a tiny, one-room cabin on a remote island in hopes of writing a memoir about my walk. In truth, I hoped that I would write the next version of Eat, Pray, Love — except by a man. Instead, during the many, many hours I toiled over that never-completed book, I learned instead how to put my storytelling insight into practice.

Along the way, I received tutelage from some spectacular storytellers. Some, like Joseph Campbell, are long gone from this existence. Some, like Jean Houston, I learned from afar. And some, like the wonderful storytelling mentors Tom Schlesinger and Erwin Pearlman, worked with me one-on-one to hone my practice and storyteller’s voice.

To them, and to the many others I’ve met along this path, I remain grateful beyond measure.

Since then, my life’s work has been applying what I learned on this journey to the world in which we live, heightening values of courage, bravery, tolerance, acceptance and especially forgiveness, as a way of encouraging the birth of a happier, more diverse world.

About Jordan Bower - Jordan Bower