My Professional Bio
Jordan Bower is the Founder of Transformational Storytelling, a facilitation, coaching and consulting business based in Vancouver, Canada. He guides executives, teams and individual contributors to tell clear, evocative stories about the purpose and vision behind their work.
Jordan has a degree from the Richard Ivey School of Business. He has competed at the World Championships of Ultimate Frisbee, lived in seven countries and once spent a year walking from Canada to Mexico.
A Brief Intro to Jordan
When I was 26, I had what I thought of as my Quarter-Life Crisis. I was living with a girlfriend in my hometown of Toronto, Canada and working a job that was good, but not great. I had a business degree from a renowned school and plenty of supportive friends and family. But that didn’t feel like enough. I didn’t know who I was. I didn’t know what work I would do in the world.
Despite all the privileges in the world, I still didn’t feel like I belonged anywhere.
My Quarter-Life Crisis took me to India. I spent six months backpacking through that dazzling and provocative country. I came back to Canada and then returned for another six months. Then another. In 2009, I returned to Canada with a girl I’d met while traveling. I was 29 and in love. I was sure I’d finally figured things out. The crisis was finally over.
Hardly. In September of 2010, shortly after a horrific breakup, I found myself at the start of the unthinkable — a 3,000-kilometre walk down the West Coast of America, from Canada to Mexico. I walked through the wet winter, through Washington, Oregon and California, mostly by myself.
What literally happened is that I got sick of telling the same old woe-is-me story. The journey was changing me. I was no longer the same person I was when I started walking. And along the way, I spent endless hours sitting with other people, talking about how their stories were changing too.
I became a self-taught expert in Transformational Storytelling.
I returned to Canada in September 2011 treasuring my insight. But it took some time to take what I had learned and transform into something I could share with the world. At first, I thought I would be a writer; I rented a cabin on a remote island in British Columbia and set off to write my masterpiece — Eat, Pray, Love but by a man.
All that writing taught me to be a storyteller, but it didn’t earn me any money. I moved to the small city of Victoria and started working as a freelance digital marketing consultant. I wasn’t great at designing websites, but I was learning to be a very good coach and facilitator.
Gradually, I found a way to bring my two pursuits together. In 2015, Transformational Storytelling was born. I’m proud to have worked with clients like Autodesk, SAS, M Moser Associates, FedEx, CIBC, Canadian Tire, and thousands of other people all over the world.
My love story has a happy ending. Today, I live in Vancouver with my wife, Maux.
Momentum: A True Story About Walking to Mexico
Running from his past, scared of his future, a young man walks by himself down the West Coast of the United States.Coming Soon
My Working Principles
I look to these aspirational principles to guide how I act in my personal and professional life, knowing that I’ll never follow them all perfectly.
Put Process Over Outcome
I enjoy every step of the journey, rather than rushing to the end.
Hold Great Space
I am an attentive listener who revels in deep & intimate conversations.
Go One Level Deeper
I dig into the heart of big problems, preferring insights to solutions.
I believe we can't be judged by the worst thing we've ever done.
Learn from Everyone
I see the teacher in everyone and reflect honestly on my own mistakes.
Be the One To Change
I know that real change only happens when I change myself first.