Jordan’s Professional Bio
Jordan Bower is the Founder of Transformational Storytelling, a facilitation, coaching and consulting business based in Vancouver, Canada. He guides his clients to create clear, meaningful strategic messages that are relevant, emotional and memorable. Jordan’s clients have included tech companies like Autodesk, international design firms like M Moser Associates and banks like the CIBC, as well as dozens of clients ranging from small businesses to the Fortune 500.
Jordan has a degree from the Richard Ivey School of Business and a silver medal from the World Championships of Ultimate Frisbee. He’s lived in 7 countries and once spent a year walking from Canada to Mexico.
A Brief Intro to Jordan
I graduated from the Richard Ivey School of Business feeling like a black sheep. Many of my friends went into consulting and investment banking. I didn’t want to be a typical “business” person. So I got a job with the luxury travel company Butterfield & Robinson. For the first three years of my career, I organized high-end cycling trips to places like Vietnam, New Zealand, France and South Africa.
By the time I was 25, I’d visited more than 40 countries.
At 26, I quit my job in the thick of my “Quarter Life Crisis” and left my hometown of Toronto. I went to India… where I fell in love. Over the next three years, I went to India two more times, compelled by the culture, the history, the storytelling. I brought my camera and taught myself to be a photographer.
By the time I returned to Canada, in 2010, I had taken tens of thousands of pictures — mostly intimate portraits of the people I had met while traveling in India. I wanted to show those pictures, but in a unique way. I ended up designing a photo exhibition that was shown inside a streetcar in downtown Toronto, as part of the world’s largest photography festival.
The exhibit was performance art as much as it was photography. Every day during the month it was displayed, I’d find the streetcar, which was out in the city on normal public service. I’d get on the board and play the role of “art host”, using the exhibit to start wide-ranging conversations with strangers. Photography, public transit, art, India.
This is where I began to realize that I was a facilitator.
A few months after that exhibition, my life fell apart. I had a bad breakup with my girlfriend. In the dramatic aftermath of that breakup — and fuelled by a successful Kickstarter crowdfunding project — I set off on an 3,000 kilometer walking trip from Vancouver, Canada, down the West Coast to the Mexican border. I walked the coast of Washington, Oregon and California, connecting with thousand of people in a deep and intimate way.
The trip took me 316 days. As you’d expect, it transformed my life.
(Yes, I’m writing a book about it. It’s called “Momentum” and it’s on its way.)
By the time I finished traveling, I was 32. I had great life experiences and a good degree, but hardly any clarity in my career path besides my ambition to be a “storyteller”. I moved to the small city of Victoria, BC, and put out my shingle as a marketer. I began offering my services to local small businesses. Walking tour companies, bed & breakfasts, yoga teachers: I helped them adapt to the digital world.
I called myself a “Digital Storyteller”.
Gradually, I began leading workshops and speaking at conferences. I found that I liked working directly with people, rather than being stuck behind a computer working with websites. In 2016, I rebranded my company to Transformational Storytelling, and shifted my focus to working with people in the real world.
I’ve been humbled to learn storytelling from a diverse group of fantastic teachers, who have consistently directed my attention inside of myself. From them, I’ve learned to see that the “Inner Game” of storytelling is much more important that memorizing a bunch of tactics.
I feel very fortunate to have balanced my professional business education with a personal insight practice. Finding an effective way to balance logic and emotion has helped my work with clients like Autodesk, SAS, M Moser Associates, FedEx, CIBC, Canadian Tire, and many other businesses — small and large — all over the world.
In 2016, I moved to Vancouver with my then-girlfriend — now wife — Maux. We were married at Burning Man in 2018. Today, we live happily a few blocks from the water and work to surround ourselves with a loving community of clients, family and friends.
Oh, and I love Ultimate Frisbee. I was honoured to represent Canada at the 2017 World Championships of Beach Ultimate, where my team won the silver medal. I almost always have a frisbee somewhere nearby.
I have three big dreams for the future:
- I want to publish a book. I’ve been working on my memoir, MOMENTUM, for years. I can’t wait to get it across the finish line.
- I want to participate in a community of other emotionally-focused professional communicators. I’ve been looking for this for years without luck. I think I’ll need to build it myself.
- I want to keep blurring the line between my professional life and personal life. I dream of more travel, more adventures, more collaboration and teaching, and plenty more storytelling.
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