As human beings, we constantly tell stories about ourselves and our relationship to the world. Storytelling is the primary function of our brains and the essence of what it means to be human. Well told stories can inspire great work, great leadership and great organizations. Our stories are also what lead to disharmony, conflict and failure.
As our world becomes more connected, we must all begin telling a new type of story: one focused on inclusion, collaboration and change management. I help you help you connect with customers, revolutionize your marketing and grow your company — by uncovering authentic stories within you and integrating them into the way you work.
How much is your current story costing you?
How many potential customers can’t understand why what you sell is important? How much marketing spend is going to waste because your story doesn’t stand out among the noise? How much time are your employees spending feeling disengaged and unproductive? How much money are you spending trying to find and hire great talent? How many hours are you spending in meetings struggling to create alignment and debating what to do next? How much sleep are you losing trying to figure out how to hone your personal leadership voice?
You might already be spending much more time and money trying to clarify your strategic story than you had thought.