A Story Sprint is a disruptive strategic planning process that aligns your team around a shared, results-oriented Strategic Vision.
A Strategic Vision can energize a team or organization by creating meaning in people’s lives. But how can you tell whether your Strategic Vision is full of empty buzzwords, or actually having a tangible, measurable impact on your business?
Enter the Story Sprint. Through the Story Sprint, you’ll use design thinking to craft an authentic, results-oriented Strategic Vision by following a process that combines business strategy, interdisciplinary collaboration, rapid prototyping and user testing. This process helps spark innovation, encourage user-centered thinking and develops key metrics that mark your team’s path to a realistic, credible and attractive future.
The Story Sprint is inspired by the Google Design Sprint, which shortens the development of technology products and fast tracks innovation. In a Story Sprint, you follow a similar iterative, collaborative process as you develop a Strategic Vision and an action plan for achieving your vision.
The main deliverables after the Story Sprint:
Sprints can be used by any group, business or organization to create clearer, more authentic messaging around an important strategic initiative. This Strategic Visioning process results in messaging that is authentic, humane and genuinely results driven.
“We came in with apples. We left with watermelons.”
— Denise Stys-Norman, Executive Director, Tourism Ucluelet
I’ve run Story Sprints with groups like the Brookes International School, Tourism Ucluelet and Advocis, The Financial Advisors’ Association of Canada — to help them optimize their messaging.
By coming together in a collaborative, psychologically safe and expertly facilitated environments, groups like these have been able to speak honestly and passionately about their work. They’ve left feeling engaged, empowered and motivated, received meaningful feedback and reached a clear consensus for what to do next.
Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel highlighted by a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan became a passionate student of people. He learned the esoteric art of connecting emotionally with strangers, adding to a skill set that already included a formal education in business and a career as a web developer and systems designer.
Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.
Get in touch to learn how a Story Sprint has helped clients like you.