Design your Strategic Vision

A Story Sprint is a disruptive strategic planning process that helps you and your team align around a dynamic, shared and  results-oriented Strategic Vision.

What You Get

A Strategic Vision that authentically moves the needle

A Strategic Vision can energize a team or organization by creating meaning in people’s lives. But how can you tell whether your Strategic Vision is full of empty buzzwords, or actually having a tangible, measurable impact on your business?

Enter the Story Sprint. Through the Story Sprint, you’ll use design thinking to craft an authentic, results-oriented Strategic Vision by following a process that combines business strategy, interdisciplinary collaboration, rapid prototyping and user testing. This process helps spark innovation, encourage user-centered thinking and develops key metrics that mark your team’s path to a realistic, credible and attractive future.

Align Your Team

A Story Sprint relies on inclusive collaboration from differing perspectives, job functions and skill sets. By participating in crafting the vision, your team will feel more engaged and aligned.

Create New Communication Channels

Realizing a new vision of the future means rethinking the way a team or organization communicates. In a Story Sprint, lay the foundation for new communication channels that empower internal innovation.

Develop Visionary Metrics

Meaningful visions must be linked to achievable metrics that diverse teams and employees can understand. In a Story Sprint, define your metrics, then frame them in a narrative that your people understand.

How It Works

Story Sprints unfold over 5 phases in just over 2 days

The Story Sprint is inspired by the Google Design Sprint, which shortens the development of technology products and fast tracks innovation. In a Story Sprint, you follow a similar iterative, collaborative process as you develop a Strategic Vision and an action plan for achieving your vision.

Phases of a Story Sprint

  1. Empathize: See your current business situation from the perspective of customers, employees and management.
  2. Define: Develop an ideal version of the future, considering business opportunities, audiences, competition and value proposition. Define metrics of success.
  3. Ideate: Explore, develop and iterate creative ways of solving the problem, regardless of feasibility and explore them in further detail through storyboarding.
  4. Prototype: Design and prepare prototype(s) that can be tested with people.
  5. Test: Conduct 1:1 testing with 5-6 people from the product’s primary target audience and reflect on feedback.

Story Sprint Deliverables

The main deliverables after the Story Sprint:

  • Findings from the sprint (notes, user journey maps, storyboards, information architecture diagrams, etc.)
  • Prototypes (landing pages, creative materials, rebrands, etc.)
  • Report from the user testing with the findings
  • A plan for next steps

Sprints are versatile

Sprints can be used by any group, business or organization to create clearer, more authentic messaging around an important strategic initiative. This Strategic Visioning process results in messaging that is authentic, humane and genuinely results driven.

Brookes International School used a Story Sprint to power an important rebrand.

Advocis used a Story Sprint to build a membership growth campaign.

FUN Society used a Story Sprint to clearly express its organizational mission.

Sprints build trust

“We came in with apples. We left with watermelons.”
— Denise Stys-Norman, Executive Director, Tourism Ucluelet

I’ve run Story Sprints with groups like the Brookes International School, Tourism Ucluelet and Advocis, The Financial Advisors’ Association of Canada — to help them optimize their messaging.

By coming together in a collaborative, psychologically safe and expertly facilitated environments, groups like these have been able to speak honestly and passionately about their work. They’ve left feeling engaged, empowered and motivated, received meaningful feedback and reached a clear consensus for what to do next.

In Tourism Ucluelet's Story Sprint, Diverse Stakeholders came together around a shared vision

Jordan Bower

About the Facilitator

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel highlighted by a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan became a passionate student of people. He learned the esoteric art of connecting emotionally with strangers, adding to a skill set that already included a formal education in business and a career as a web developer and systems designer.

Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Find Your Authentic Strategic Vision | Transformational Storytelling