Strategic Storytelling for Sales Training

Storytelling contextualizes your pitch and creates deeper buy-in with your prospect.

About this Training

Strategic Storytelling for Sales Training is a professional training that will teach you how to tell the story of your product or service in a way that will move your prospect to yes. You’ll learn a powerful model for structuring your pitch, revealing pain points and generating emotional connections that build buy-in and trust.

As a salesperson, you naturally tell stories all the time to develop rapport and context for your pitch. This training enables you to become more strategic about your storytelling approach, dramatically increasing your ability to persuade authentically.

About This Sales Training

  • Available to businesses and organizations throughout North America
  • Highly practical, focused and engaging.
  • Facilitated by Jordan Bower, Corporate Intimacy expert.
  • 1 day Masterclass.
  • Outcome is an improved sales pitch “prototype”, which can be immediately tested with prospects and further optimized for results.

By creating a psychologically safe training environment, we learn how to create deeper buy-in and higher levels of trust with prospects and teammates.


Training Details

  1. Learn the basics of storytelling: Analyze videos from movies and popular ad campaigns, then discuss how the concepts you learn apply to your own product stories and case studies.
  2. Develop your “prototype”: Develop a working version of your sales story, using emotionally compelling language and structure.
  3. Test with real prospects: Use your updated sales story “in the wild”, then return to share feedback and evaluate the results.
  4. Design for impact: Innovate with tone, style and other creative tools to make your sales pitch stand out.

What You'll Get

  • A breakthrough sales model that optimizes your sales pitch for today’s prospects;
  • How to rapidly prototype and test the resonance of your core premise
  • The opportunity to share sales pitches with teammates, improving team cohesion and internal learning.
  • Insights into the neuroscience that explains how storytelling positively impacts decision making — along with specific recommendations on how to use it.
  • How to memorably tell your own story in 60 seconds or less.
  • A course toolkit (PDF) that captures important insights from the training.

Jordan Bower

Strategic Storytelling for Sales Training:
About Your Instructor

Jordan Bower’s career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling, adding to a skill set that already included business administration and design thinking.

Today, as the founder of Transformational Storytelling, Jordan works with businesses, organizations and individuals, helping them create more impactful, emotionally driven stories. He leads Storytelling Trainings, guides organizational messaging through Storytelling Consulting and, as a professional speaker, offers thought leadership on the Future of Storytelling in the connected world.

Jordan’s style is engaging, thought-provoking and challenging in the best kind of way. 

Strategic Storytelling For Sales Teams - Jordan Bower