Strategic Storytelling for Sales Training

Facts tell. Stories sell.

About this Training

Strategic Storytelling for Sales Training is a professional training designed to help you bring in more revenue. How? By using the power of Strategic Storytelling to improve how your message is received and understood by your prospects.

This sales training provides you with a deep insight into how to use storytelling in business settings.

Psychological research consistently demonstrates that character-driven stories result in improved comprehension and recall of persuasive messages. By studying the speeches delivered by Fortune 500 CEOs, award-winning Hollywood films and the latest scientific research on storytelling, through this training, you will come to understand the logic that underlies emotionally compelling stories.

You’ll then apply what you’ve learned by working together with your team and improving your sales pitch, better integrate the essential elements of Strategic Storytelling. Next, you’ll test this new sales pitch with your prospects and evaluate the results.

In the final stage of the workshop process, you’ll discuss the insights you uncovered and integrate this feedback, creating a long lasting improvements to your sales approach.

Whether you are a large, disparate team of sales professionals or a small start-up just about to launch, no matter your product, storytelling will supercharge your ability to move your prospect to yes.

About This Sales Training

  • Available to businesses and organizations throughout North America
  • Highly practical, focused and engaging.
  • Facilitated by Jordan Bower, Corporate Intimacy expert.
  • Can be delivered as a 4 hour or 8 hour training, plus follow-up.
  • Consistently receives enthusiastic participant feedback.

By creating a psychologically safe training environment, we learn how to create deeper buy-in and higher levels of trust with prospects and teammates.


Training Details

  1. Learn the basics of storytelling: Analyze videos from movies and popular ad campaigns, then discuss how the concepts you learn apply to your own product stories and case studies.
  2. Develop your “prototype”: Develop a working version of your sales story, using emotionally compelling language and structure.
  3. Test with real prospects: Use your updated sales story “in the wild”, then return to share feedback and evaluate the results.
  4. Design for impact: Innovate with tone, style and other creative tools to make your sales pitch stand out.

What You'll Get

  • An improved version of your sales pitch, with real feedback from your prospects
  • The opportunity to share sales pitches with teammates, improving team cohesion and internal learning.
  • Insights into the neuroscience that explains how storytelling positively impacts decision making — along with specific recommendations on how to use it.
  • A course toolkit (PDF) that captures important insights from the training.

Jordan Bower

Strategic Storytelling for Sales Training:
About Your Instructor

Jordan Bower’s career as a storyteller began a 316 day walking trip from Canada to Mexico that taught him the art of using story to connect. Since then, Jordan has worked with clients including renewable energy companies, hedge funds, tourism destination marketing organizations and the Royal Canadian Mounted Police, helping integrate the powerful leadership and communications insights that have resulted from his deep exploration into story.

Jordan is a professional storytelling consultant and a popular speaker at digital marketing conferences and ideas festivals, where he leads engaging workshops designed to build knowledge and application of this important skill. In 2015, Jordan was a featured workshop facilitator at the Future of Storytelling Summit in New York City, which also featured Al Gore, Margaret Atwood and Edward Snowden.

Jordan’s style is engaging, thought-provoking and challenging in the best kind of way. 

Jordan knows what makes a great story and he knows how to guide you there. He’s patient and an incredible listener.

Jason Gaboriau
EVP Executive Creative Director / Doner Advertising
Strategic Storytelling For Sales Teams - Jordan Bower