Strategic Storytelling for Leaders

Use the emotional power of storytelling to rally others around your vision.

About this Training

Strategic Storytelling for Leaders is designed for executives, board members and managers who want to inspire their people by developing a clear and emotionally resonant visionary narrative. In this training, practice activating purpose by using using powerful storytelling tools like character, sensory descriptions, metaphors and your own personal experiences.

Training Details

  1. Understand the basics of storytelling: Learn the modern neuroscience and the age old building blocks of human communication.
  2. Develop storytelling material: Improve comprehension of your message by creating emotion-rich anecdotes.
  3. Design your prototype: Receive immediate feedback by testing with your colleagues and integrating their feedback.
  4. Tweak and scale: Innovate with tone, style and other creative tools that will make your story stand out.

Jordan knows what makes a great story and he knows how to guide you there. He’s patient and an incredible listener.

Jason Gaboriau
EVP Executive Creative Director / Doner Advertising

Jordan Bower

About Your Instructor

Jordan Bower’s career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan learned the art of connecting emotionally with strangers, adding to a skill set that already included business administration and design thinking.

Since then, Jordan has worked with clients ranging from renewable energy companies to hedge funds to tourism destination marketing organizations, helping integrate the insights from his deep exploration into story. As a Strategic Storyteller, he leads trainings, consults on story and designs websites and digital engagement campaigns.

Jordan is a popular speaker at digital marketing conferences and ideas festivals. In 2015, he spoke at the Future of Storytelling Summit, which also included Al Gore, Margaret Atwood and Edward Snowden.

Chief Executive Storyteller: Strategic Storytelling for Leaders - Jordan Bower