Use storytelling to create a sales pitch that is relatable, human and compelling. Balance facts with emotions to optimize comprehension, identify prospect pain points and accelerate powerfully human results.
Soft Skills, Real Results: Storytelling for Tech Teams
Improve how you engage stakeholders, build persuasive arguments and seed ideas that lead to meaningful impact. Soft Skills, Real Results is a professional training designed to help teams of designers, developers and analysts create more impact through their teamwork.
Get Your Story Straight! Storytelling Training for Small Businesses
Develop a clear, authentic origin story that will supercharge your sales, focus your marketing and clarify your strategic direction. An Origin Story is an essential tool for small businesses to express their ‘why’.
Crafting Purpose-Driven Culture Stories: Storytelling for Leaders
Create a defining organizational and personal vision. Articulate a motivating origin story to explain your why. Express your vision across multiple channels, including keynotes, video, investor pitches and internal trainings.
Develop internal procedures that address unconscious biases and support diverse perspectives. Build clear policies that improve organizational psychological safety. Transform intimate internal conflicts from elephant in the room to collective successes.
Jordan’s unique training approach treats communications as a feelings-based practice, as well as an intellectual idea.
In the Transformational Storytelling approach, storytelling is more than a cute design trend. Storytelling is the emotionally rich approach to communications that human beings have been employing for more than 30,000 years. When we apply the process of storytelling to our work, we increase the comprehension, buy-in and impact of our most important business messages.
In this sense, storytelling can be applied to any organizational function to create messages that truly resonate. Salespeople can use storytelling to improve the effectiveness of their pitch. Marketers can use storytelling to create a more remarkable brand. Leaders, recruiters and managers can use storytelling to develop compelling employer branding, attract talent and maximize the engagement of their workforce.
Why Storytelling Now?
We all know we live in a time when content is hard to trust. The only antidote to misinformation is authentic, one-on-one relationships that are facilitated through storytelling. Storytelling is a required practice for any vulnerable or intimate conversation. There can be no trust without authentic storytelling.
Storytelling enables you to develop the more trusting approach necessary for our era of collaboration. By telling your factual, honest story, you engage your key audiences on a deeper level. You implicitly communicate authenticity and sincerity. If your business relies on trusted relationships with customer, colleagues or employees, your process must include the storytelling tactic I call Corporate Intimacy.
The Transformational Storytelling design approach
Watch Jordan lead a 45 minute Storytelling training.