Storytelling is the essence of good salesmanship. Painting a picture of a brighter future. Stretching beyond “we’ve always done it this way.” Overcoming resistance and objections. Humanizing data to contextualize value propositions and communicate urgency, importance and belief.
In the attention-scarce, meaning-hungry Age of Connection, your credibility and success comes down to your ability to frame the right story and engage your audience authentically in its telling. That’s why we’ve created Storytelling for Sales Training: a unique 1-day Masterclass for sales teams in Vancouver, the Lower Mainland and beyond.