Every organization has a central storyline that flows through their sales, marketing, operations, leadership and people management — whether they know it or not.
This story connects what you do with the reason why you do it — or don’t do it. It can be an organization’s greatest asset or its worst enemy. Leaders that do the hard work of excavating and transforming this story set themselves and their organizations apart through their ability to connect with customers, employees and investors through innovative, purpose-driven work and an inspired strategic vision.
If you’re a leader building one of the products, services, institutions or movements of the future, I work with you to articulate a narrative that powers transformation. Whether it’s building a community or a coalition, articulating a manifesto or a marketing identity, or inspiring others through inspiring yourself, I help you uncover how the deep thread of your story runs through everything you do.
Storytelling is not about inventing a cutesy anecdote or chasing the newest design trend. Transformational Storytelling is about articulating what you actually stand for in a way that will resonate authentically with the people you care about, testing to confirm your hypothesis, then developing a dependable and human process for advancing your story into the world.