Storytelling for Change Training

Mine the human stories of your organization to develop an evocative, emotionally authentic & cross-media vision of the future

About This Training

We have entered a new and strange Age of Connection: an era of Fake News and gripping conflagrations of emotions. In this new world, feelings are the new facts, and imagimania — the need to see as a way of understanding — has usurped rationality. By nature, this world creates diversity of thought. It is simultaneously terrified of it.

Storytelling for Change in the Age of Connection is designed as a resource for organizational leaders who are guiding transformative processes in the connected world. In this workshop-style training, you’ll develop a personal, relatable narrative of change, and transpose that narrative into a highly visual, creative, multi-layered and collaborative story that can unfold across multiple media channels, establishing and experimenting with new connections between the personal, the social and the collective.

Be forewarned: the techniques you’ll learn in this Storytelling for Change workshop are speculative and improvisational. There are no frameworks that suggest beaten-down paths to success in this new world. Instead, you’ll practice connecting the faint animal tracks of intuition, joy and play to the iterative, design-centric practice of prototyping and testing, discovering for yourself a unique, diverse and empowered storytelling process for generating — and evaluating the effectiveness of — your stories of transformative change.

This course is ideal for: 

Teams of leaders, project managers, OD specialists and others who need to communicate the big picture story and make transformation tangible.

Download the full course description. Got questions? Contact us.

Based in Vancouver, BC • Delivered In Person Around the World

What You Get

A radically authentic way of motivating great work

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy required for life in the connected world.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises

Interactive Learning

WORK COLLABORATIVELY WITH Colleagues

Why Transformational Storytelling?

We all tell stories in order to make sense of the world. By teaching us to set context, identify key characters and describe a journey of change, storytelling provides us with an emotional language that can engage our audiences with clarity and authenticity. Using the tools we acquire through storytelling, we can inspire meaningful work, reinforce shared values and generate the powerful connections with customers, employees and colleagues that lead to growth.

At a more profound level, the stories we tell ourselves often contain limiting ideas that can compromise our progress. Telling a different story is what breeds hope. By courageously addressing the questions raised through storytelling, we can break down legacy power structures, heal old wounds and restore an optimistic vision of a just and balanced world.

Story teaches us that it’s the process, not the destination that matters; by following this heroic path, as the immortal storyteller Joseph Campbell tells us, “doors will appear where there were once only walls.” In this sense, storytelling is our shared human birthright, and the oldest, most effective tool that we have for designing a better world.

Jordan Bower

About Your Business Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Storytelling for Change Training | Transformational Storytelling