Inspired by the Google Ventures Design Sprint, the Story Sprint takes the same design-oriented, iterative approach used by top tech firms in Silicon Valley and applies it to strategic storytelling. The goal of a Sprint is uncovering an emotionally authentic story that resonates internally and motivates target external audiences — one that “feels good”, “makes sense” and delivers tangible business results.
To get there, the Sprint brings together a diverse group of organizational participants, often including representatives from management, sales, marketing, operations and human resources. Together, you will engage in facilitated conversation and creative, outside-the-box exercises, on your way to developing a shared storytelling language. Rather than developing a one-line Mission Statement, you will work with storytelling as a process — one that links your collective experience, vision and ambition with your target audiences through the past, present and future. This uniquely intimate approach dependably delivers an authentic, meaningful and inclusive shared story.
In the last phase, you’ll test a prototype of your new story — such as a brochure, website or marketing campaign — with select members of your target audience. Through one-on-one interviews, you’ll quickly understand, empathize with and integrate your audience’s perspective, and use it to adjust your direction accordingly. At the end of the Sprint, you’ll leave with clear insights on how to improve your storytelling and a clear shared goal for exactly what you need to do next.