Transformational Storytelling Consulting for Small Businesses

Find the story that reimagines your business, focuses your sales & marketing and catalyzes your growth.

Inspire Impact, Connection & Action With Your Strategic Business Story

Every aspect of the world is being reimagined by digital forces — from the way you connect with your family and friends to the way you work, the way you engage with your customers and the very nature of the products you sell.

Digital Transformation has turned every small business person into a storyteller. In order to connect with customers, motivate employees and set a strategic direction in the ever-changing future, every small business needs a Strategic Business Story that connects the true, personal story of who you are with the professional story of how you work.

Why Storytelling

Connect Authentically with Your Audiences

Our approach to small business storytelling draws its inspiration partially from the work of Marshall Ganz, a professor in public policy at the Kennedy School of Government at Harvard. Ganz articulated a model for public narrative that links an individual’s personal story to a larger story of a community, and focuses that story to motivate urgency and action.

Beginning with your “Story of Self”, we’ll dig into your personal narrative and discover the compelling moments that have led you to become who you are today. Next, we’ll move to the “Story of Us”, linking your personal story to the community you are trying to inspire — like your customers or your employees.  Finally, we’ll develop a “Story of Now” that encourages your community to take an ideal action that is coherent with your products and services.

Become a Transformational Storyteller Yourself

Through the Transformational Storytelling Process — a “greatest hits” of brand development, leadership coaching, business strategy and communications design packaged into a logical, easy-to-follow structure that can be applied to any business problem —  you will design a meaningful, authentic and unique vision of the future that people really trust.

In the process, you will learn a powerful, methodological approach for creating compelling messages that you can apply to variety of your small business communications — including About Me pages, Facebook Ads, your LinkedIn profile, the way you introduce yourself when networking, the way you motivate your employees at meetings and much, much more.

By following this dependable process, you will develop a superpower — connecting evocatively, intimately and authentically with any human being. By working with me, you’ll learn how to translate this superpower to make your business shine.

How The Process Works

We all know that strategic planning and brand development exercises can go on perpetually, with uncertain outcomes. I’ve specifically designed this process to be time-limited, tangible and personally empowering. The goal is greater than designing a new brand identity — it’s teaching you the process of developing an effective story, so that you can use it again and again.

  • An engagement includes 15-20 hours of my time and costs $2000. It normally runs 2-4 weeks.
  • During this engagement, we will meet in person and over the phone. There’s also some homework that you need to complete.
  • The outcome of the process is your Business Story: a one-page document, written by me, that summarizes the core components of your narrative, your primary and secondary target audiences and key messaging points that can be highlighted in your marketing and sales.
  • You’ll use this Business Story as the strategic foundation for your website, About Us page, content marketing strategy, selling materials and leadership messaging.
  • Once this process is complete, some clients choose to engage me to manage the design and development of materials like websites, videos, speeches and more.
  • Common follow-ups include
    • Brand Development, including logos, websites, selling materials, videos, etc.
    • Content Strategy and Creation, including blogs, search engine marketing, landing pages, social media, videos, newsletters and copy writing..
    • Customized storytelling training, including social media, website management, leadership and change management

What You'll Get From This Process

Overcome skepticism, level up influence and inspire trust

Get Storytelling's Blueprint

Learn to apply the 4-step Story Design Process used by the world's best creative teams to your business.

Change Your Perspective

Use “empathy mapping” exercises to get inside your audience's brain and see things from their perspective.

Link the Personal & Professional

Weave your professional message with your own personal narrative, giving your story authentic, emotional pop.

Get on the Same Page

Develop a common language the helps your customers get it -- and you -- quicker than ever.

Go Deep Into Your Story

Connect to your powerful, personal vision in a safe and supportive space.

Prototype, Test, Adjust, Repeat

Learn how to develop great creative by using an iterative, data focused process that helps you validate impact and optimize ROI.

Jordan Bower

About Your Business Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Let's Talk About Your Needs

Ready to get your story straight?

Talk to me about how I’ve helped clients like you.

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Small Businesses - Jordan Bower