Sales Storytelling Training

Use strategic storytelling to optimize your sales pitch and improve your sales results.

About This Training

Sales Storytelling Training is designed to help you and your team improve your sales results by learning a storytelling framework that increases comprehension, persuasion and connection between you and your prospect.

In this workshop-style training, you’ll learn, practice and apply the same storytelling framework used in movies, advertisement and ancient mythology to your own sales story, receiving important, personalized stratgic storytelling insights that you can use again and again.

Based in Vancouver, BC • Delivered Around the World

Why Business Storytelling?

A radically authentic way of getting your prospect to yes

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises

Lecture & Video Analysis


Why Storytelling in Sales?

Stories suit sales situations by rapidly illuminating our underlying human needs. By framing your pitch in terms of a story, paying attention to information hierarchy, pacing and emotionally compelling case studies, you’ll find that you vastly improve how your prospect comprehends and resonates with the message you’re trying to get across.

At a more profound level, the stories we tell often contain limiting ideas that compromise the progress of an individual, team or organization. Telling a different story does more than breed hope — it can also help you overcome real limitations to your success. Through the act of Storytelling in Sales, you can find more meaning and excitement in your work, translating that excitement into a passion that inspires and compels others.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Sales Storytelling Training & Workshops | Transformational Storytelling