Employer Branding Storytelling Training

Use storytelling to attract better candidates, hire great people and improve engagement and retention by clearly articulating your employer brand.

Based in Vancouver, BC • Delivered Around the World

About This Training

Employer branding has become an essential business need in the Age of Connection. However, most HR departments aren’t empowered with the mandate or skill to effectively tell a story that could make it easier to find and keep great people.

Employer Branding Storytelling Training is designed to help Strategic HR managers and their teams share the stories of their culture and develop metrics that define success.

In this workshop-style training, you’ll learn a storytelling framework which underlies movies and popular culture, as well as professional written and spoken communication, which you can use again and again. Next, you’ll apply what you’ve learned to develop one piece of employer brand messaging. By using design thinking exercises to empathize with your audience, you’ll practice thinking strategically about the message you share. Finally, you’ll test this story directly with your audience, generating valuable feedback that you can immediately apply to future brand communications.

  • Frame your organization’s vision so that people really get it
  • Learn to use storytelling to help employees see themselves in the vision
  • Tell your story effectively and inexpensively across multiple media
  • Power a culture change conversation within your organization
  • Develop trust, cohesion and psychological safety within your team

Why Business Storytelling?

A radically authentic way of communicating at work

We all tell stories in order to make sense of the world in which we live. By teaching us to set context, identify key characters and describe an emotional journey, storytelling helps us relate to each other on a human level, breaking down the boundaries and power structures of traditional organizations and reinforcing values of inclusion, collaborative work and empathy demanded by the world today.

Get Storytelling's Blueprint

Story is our DNA. Learn the practical, easy-to-understand and timeless storytelling frameworks that apply equally to movies, award-winning ad campaigns and your most important business communications.

Develop a Story Database

Good storytellers create a database of practiced, refined stories ready for any professional scenario. Mine your professional story and transform what you find into attention-grabbing story gold.

Prototype, Test, Adjust, Repeat

Turn story from fluff to strategy. Use the same iterative, data focused process used be tech development teams and build robust storytelling metrics that let you clearly calculate your story ROI.

Design Thinking Exercises

Lecture & Video Analysis


Why Storytelling?

HR managers telling the story of their culture have a tendency to fall back onto empty value statements that don’t resonate with emotional force. In order to convey an organization’s authentic values in a truly differentiated way, you need to craft a strategic narrative that makes sense and feels right to your team, your organization and your investors. By framing your message in terms of story, paying attention to information hierarchy, compelling characters and the emotional rise and fall of hope and fear, you’ll find that you vastly improve your ability to attract great talent by painting a picture of the future that you and your leadership are working to make real.

At a more profound level, the stories we tell often contain limiting ideas that compromise the progress of an individual, team or organization. Telling a new story does more than generate authentic hope and meaning — it can also help you improve the lived culture of the organization. Through the act of Strategic Storytelling, you, your team and your culture can personally can find more meaning and excitement in your work, and translate that excitement into a passion that inspires and compels others.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a business storytelling consultant, trainer and facilitator. His career as a storyteller began with a decade of world travel that culminated with a 316 day walking trip from Canada to Mexico. Along this journey, Jordan learned the art of emotionally powerful storytelling as a mechanism of creating connections and inspiring his own personal change.

Today, as the founder of Transformational Storytelling, Jordan works with clients ranging from corporations to small businesses and not for profits, helping power better, more connected business through the sublime art of storytelling. He is a popular speaker at conferences and ideas festival, including the 2015 Future of Storytelling Summit, where he spoke alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

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Be a more effective communicator at work

Employer Branding Storytelling Training - Jordan Bower