business storytelling

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Envisioning, explaining and, ultimately, persuading people to adopt a new perspective is the dictionary definition of leadership.

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Steve Jobs is one example of a masterful leadership storyteller. If you're interested in developing your own leadership storytelling skill, read on.

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Where does culture come from?

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Get more sales by telling better stories.

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Storytelling creates engagement, memorability and meaning.

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Authentic stories motivate more powerfully and sell more effectively.

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Bring all the pieces together through your corporate story.

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It's no dilemma why some stories are more effective.

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This 2,500 year old insight is still important today.

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Engaged storytelling creates meaning and purpose.

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business storytelling Archives - Jordan Bower