Telling the story of your product or service is essential in a world where information and attention is at a premium. To make your work stand out, you need to develop a strategic framing, so you quickly and effectively help customers and colleagues get it — and you.
Small Business Storytelling Training helps founders and employees in small businesses find, tell and measure the effectiveness of their business storytelling.
In this highly experiential training, you’ll learn the basics of storytelling by watching movie clips on YouTube and discussing the underlying patterns that naturally grab human attention. Next, you’ll dig into your business to identify the most compelling aspects of your story, which you’ll immediately put into practice by workshopping one of your key storytelling tools, such as sales materials, an About Me bio or a landing page.
As you practice telling your story in these contexts, you’ll learn to think about other storytelling tools you can use to build your brand and increase your sales without having to waste a lot of time developing content. You’ll leave the workshop with a new version of your story which you can immediately test with your target audiences, as well as the foundation of a content strategy which you can use to roll your story out.
- Frame what you do so that people really get it
- Differentiate your products and services
- Tell your story effectively and inexpensively in your real-world location and online
- Develop a storytelling action plan
- Learn how to use online tools to validate your direction and identify new opportunities for growth.