Small Business Storytelling Training

Use storytelling to develop a cohesive brand, sales and content strategy, creating deeper, more effective connections with customers and collaborators all over the world.

About this Training

Telling the story of your product or service is essential in a world where information and attention is at a premium. To make your work stand out, you need to develop a strategic framing, so you quickly and effectively help customers and colleagues get it — and you.

Small Business Storytelling Training helps founders and employees in small businesses find, tell and measure the effectiveness of their business storytelling.

In this highly experiential training, you’ll learn the basics of storytelling by watching movie clips on YouTube and discussing the underlying patterns that naturally grab human attention. Next, you’ll dig into your business to identify the most compelling aspects of your story, which you’ll immediately put into practice by workshopping one of your key storytelling tools, such as sales materials, an About Me bio or a landing page.

As you practice telling your story in these contexts, you’ll learn to think about other storytelling tools you can use to build your brand and increase your sales without having to waste a lot of time developing content. You’ll leave the workshop with a new version of your story which you can immediately test with your target audiences, as well as the foundation of a content strategy which you can use to roll your story out.

  • Frame what you do so that people really get it
  • Differentiate your products and services
  • Tell your story effectively and inexpensively in your real-world location and online
  • Develop a storytelling action plan
  • Learn how to use online tools to validate your direction and identify new opportunities for growth.

What is Storytelling?

Storytelling is the process that human beings use to construct meaning out of the world. For small business people, storytelling refers to the process of developing, communicating and building support for your vision of the future.

As a small business person, your vision of the future creates buy-in, trust and enthusiasm from your target market. By more effectively telling your story, you’ll create marketing content and a strategic direction that can bring people along on your journey — both offline and on. Additionally, by learning to become a better storyteller, you’ll naturally develop more effective and profitable connections with customers, collaborators and employees alike.

In the Age of Connection, storytelling is an essential skill for a small business person.

Specifically, the Small Business Storytelling process involves

  • delivering messages using emotionally rich examples and anecdotes, as opposed to dry facts;
  • empathizing with target audiences to deliver a message understood intuitively;
  • supplementing ideas with thoughtfully designed visual storytelling, such as pitch decks, keynote slides, etc.;
  • integrating authentic personal reflections, improving trust through vulnerability and connection; and,
  • developing improvisational skills to ensure that message delivery remains human.

By learning the art and science of storytelling, HR leaders can expect to inspire their organization to more powerfully embody their values, to collaborate more effectively and to more easily attract attention and support from external colleagues and the marketplace.

Learning Objectives

  • Understand the basics of storytelling: Learn the theory and practice of the age old building blocks of human communication.
  • Develop storytelling material: Dive deep into your organizational vision and identify emotionally compelling storytelling material.
  • Practice storytelling-based design thinking: Practice thinking creatively about how you tell your story, using collaborative design exercises that anyone can do.
  • Test and tweak your story: Innovate with tone and style, while receiving feedback that validates your direction.
  • Use data to analyze the effectiveness of your story: Use data from your website and social media to figure out whether your story is landing the way you want it to — or whether you need to take another track.

Small Business Storytelling Training Logistics

  • Small Business Storytelling Training is delivered in cities around the world.
  • Content includes storytelling training, design thinking exercises and facilitated conversations.
  • Workshops are highly personalized to each group. They are engaging, participatory and ideal for digital learners.
  • Participants will receive a PDF package of storytelling frameworks which can be applied to their communication again and again.
  • Sign up below to be notified when Small Business Storytelling Training comes to your city.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a professional storytelling consultant, trainer and facilitator notably for his high degree of emotional intelligence. His career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan learned the art of connecting emotionally with strangers, adding to a skill set that already included business administration and design thinking.

Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Small Business Storytelling Training - Jordan Bower