Storytelling Training for Teams

Become more persuasive, aligned, innovative and trusting by building a team of storytellers.

About this Training

Every organization needs people who can quickly and succinctly tell the story of their work in a way that’s captivating. Whether it’s framing an issue to attract managerial attention or persuading a group of colleagues to pursue a new direction, storytelling helps set the context for change and communicate the impetus for achieving it.

Storytelling Training for Teams helps groups work together to improve the way they communicate. In this highly experiential training, you’ll learn the basics by watching movie clips on YouTube and discussing the underlying patterns that naturally grab audience’s attention. Next, you’ll work with your colleagues to build your own “story”of a message you want to get out in the world.

Whether you are aiming to influence your organization or your marketplace, storytelling will help you stand out.

  • Discuss important issues that aren’t getting enough attention
  • Work collaboratively towards a shared decision
  • Improve influence and understanding
  • Develop trust, cohesion and psychological safety within your team

What is Storytelling?

Storytelling is the process that human beings use to construct meaning out of the world. When working in groups, storytelling refers to the shared vision of the team and the way that vision is perceived both inside the group and out.

Developing consensus around a shared story creates a sense of alignment. By engaging all participants in the process, storytelling improves psychological safety — the quality that Google calls “essential” for effective teamwork. And by teaching team members to tell their story effectively, storytelling groups naturally attract more attention within the organizations and with the marketplace. Storytelling groups can more easily make their case on Slack and social media; they can more readily express their passion about their organization and its brand.

Specifically, the Brand Storytelling process involves

  • delivering messages using emotionally rich examples and anecdotes, as opposed to dry facts;
  • empathizing with target audiences to deliver a message understood intuitively;
  • supplementing ideas with thoughtfully designed visual storytelling, such as pitch decks, keynote slides, etc.;
  • integrating authentic personal reflections, improving trust through vulnerability and connection; and,
  • developing improvisational skills to ensure that message delivery remains human.

By learning the art and science of storytelling, groups can expect more attention to their urgent issues, more alignment within teams and more fulfillment in their work.

Learning Objectives

  • Understand the basics of storytelling: Learn the theory and practice of the age old building blocks of human communication.
  • Develop storytelling material: Dive deep into the group’s narrative and identify emotionally compelling storytelling material and a target audience.
  • Practice storytelling-based design thinking: Work collaboratively to apply storytelling to a current shared challenge, using the collaborative exercises of design thinking.
  • Test and tweak your story: Innovate with tone, style and your own creativity, while receiving feedback from your colleagues.
  • Integrate your story into the way you work: Use feedback to alter your group’s road map and working style.

Storytelling Training for Teams Logistics

  • This Storytelling Training for Teams is designed for groups of 6 – 30.
  • Content includes storytelling training, design thinking exercises and facilitated conversations.
  • Workshops are highly personalized to each group. They are engaging, participatory and ideal for digital learners.
  • Participants will receive a PDF package of storytelling frameworks which can be applied to their communication again and again.
  • This Storytelling Training for Teams can be delivered anywhere in the world.

Ideal Audiences

Storytelling Training for Teams is ideal for diverse, cross-functional groups. Past participants include

  • Members of an Association
  • Teams including on-site staff and freelancers
  • Internal Champions
  • Designers
  • Developers
  • Community Leaders
  • Start-Up Founders

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a professional storytelling consultant, trainer and facilitator notably for his high degree of emotional intelligence. His career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan learned the art of connecting emotionally with strangers, adding to a skill set that already included business administration and design thinking.

Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Storytelling Training for Teams. Improve Strategic Communications & Collaboration