Leadership Storytelling Training

A training for executives and leaders to teach you to use the emotional power of storytelling to rally your team, your customers and your investors around your vision.

About this Training

Leadership Storytelling Training is designed for executives, board members and managers who want to improve the impact of their leadership messages.

In this training, you’ll practice using powerful storytelling tools like character, sensory descriptions, metaphors and your own personal experiences to develop and deliver a clear, emotionally resonant and visionary narrative.

Some of the outcomes you can create through this workshop include

Motivational speeches
Keynote addresses
Pitch decks
Thought leadership articles on blogs, LinkedIn, etc.
Internal communication of strategic visions

What is Storytelling?

Storytelling is the process that human beings use to construct meaning out of the world. In a leadership context, storytelling means a strategic approach to constructing a message to optimize understanding, comprehension, meaning and impact on the part of the audience.

Leadership storytelling can mean any kind of human-to-human communication, including written, spoken, emailed or posted on social networks. In general, the Leadership Storytelling process involves

delivering messages using emotionally rich examples and anecdotes, as opposed to dry facts;
empathizing with target audiences to deliver a message understood intuitively;
supplementing messages with thoughtfully designed visual storytelling, such as pitch decks, keynote slides, etc.;
integrating authentic personal reflections, improving trust through vulnerability and connection; and,
developing improvisational skills to ensure that message delivery remains human.
By learning the art and science of leadership storytelling, participants can expect improved selling skills, higher engagement within their teams and considerable time saved developing future written and oral business communications.

Learning Objectives

Understand the basics of leadership storytelling: Learn the theory and practice of the age old building blocks of human communication.
Develop storytelling material: Understand how to mine any business communication to identify compelling stories.
Practice storytelling-based design thinking: Apply learned techniques to improve the storytelling impact of one business communication, including plot, design and delivery.
Test and tweak your story: Innovate with tone, style and your own creativity, while receiving feedback from your colleagues.
Build a leadership story database: Apply learned frameworks to other stories to develop a comprehensive database of leadership stories that can be used in multiple leadership environments.

Leadership Storytelling Training Logistics

This Leadership Storytelling Training is designed for groups of 6 – 30.
Content includes facilitated review of Hollywood movies and digital marketing campaigns, as well as one-on-one practice.
Workshops are highly engaging and interactive.
Participants will work on one leadership story that can be used to address a current team or organizational challenge.
Participants will also receive a PDF package of storytelling frameworks which can be applied to other leadership communications.
This Leadership Storytelling Training can be delivered anywhere in the world.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a professional storytelling consultant, trainer and facilitator notably for his high degree of emotional intelligence. His career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan learned the art of connecting emotionally with strangers, adding to a skill set that already included business administration and design thinking.

Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Leadership Storytelling Training | Workshops | Transformational Storytelling