Employer Branding Storytelling Training

Use storytelling to attract better candidates, hire great people and improve engagement and retention by strengthening your employer brand.

About this Training

Employer branding has become an essential business need in the Age of Connection. However, most HR departments aren’t empowered with the mandate or skill to effectively tell a story that could make it easier to find and keep great people.

Employer Branding Storytelling Training helps Strategic HR managers quickly and succinctly tell the story of their culture.

In this highly experiential training, you’ll learn the basics of storytelling by watching movie clips on YouTube and discussing the underlying patterns that naturally grab the attention of a human being. Next, you’ll work with your colleagues to put what you’ve learned into practice, building out the story of your culture and values in a way that will captivate both external applicants and your internal employees.

You’ll do so by working together in a way that is collaborative, inclusive and authentic.

  • Frame your organization’s vision so that people really get it
  • Learn to use storytelling to help employees see themselves in the vision
  • Tell your story effectively and inexpensively across multiple media
  • Power a culture change conversation within your organization
  • Develop trust, cohesion and psychological safety within your team

What is Storytelling?

Storytelling is the process that human beings use to construct meaning out of the world. Within organizations, storytelling refers to the organizational culture — not as aspirational values, but as the practical, day-to-day experiences as it is lived by employees.

By highlighting these experiences and transposing them into compelling content, storytelling improves understanding and engagement with your organizational narrative. And by learning to become better storytellers, you and your team will improve how you inspire others to see themselves as part of the cultural narrative — creating more buy-in and alignment across your team.

The more people understand one another, the more fun it is to work together, and the more time is saved communicating complex instructions, especially in times of change.

Specifically, the Employer Branding Storytelling process involves

  • delivering messages using emotionally rich examples and anecdotes, as opposed to dry facts;
  • empathizing with target audiences to deliver a message understood intuitively;
  • supplementing ideas with thoughtfully designed visual storytelling, such as pitch decks, keynote slides, etc.;
  • integrating authentic personal reflections, improving trust through vulnerability and connection; and,
  • developing improvisational skills to ensure that message delivery remains human.

By learning the art and science of storytelling, HR leaders can expect to inspire their organization to more powerfully embody their values, to collaborate more effectively and to more easily attract attention and support from external colleagues and the marketplace.

Learning Objectives

  • Understand the basics of storytelling: Learn the theory and practice of the age old building blocks of human communication.
  • Develop storytelling material: Dive deep into your cultural narrative and ways of working, identify emotionally compelling storytelling material
  • Practice storytelling-based design thinking: Work collaboratively to apply storytelling to address one current cultural challenge, using collaborative exercises, design thinking and clear communication.
  • Test and tweak your story: Innovate with tone, style and your own creativity, while receiving feedback from your colleagues.
  • Use your story to power culture change: Build understanding and momentum behind your vision and values.

Employer Branding Storytelling Training

  • Employer Branding Storytelling Training is designed for groups of 6 – 30.
  • Content includes storytelling training, design thinking exercises and facilitated conversations.
  • Workshops are highly personalized to each group. They are engaging, participatory and ideal for digital learners.
  • Participants will receive a PDF package of storytelling frameworks which can be applied to their communication again and again.
  • This Employer Branding Storytelling Training can be delivered anywhere in the world.

Jordan Bower

About Your Storytelling Trainer

Jordan Bower is a professional storytelling consultant, trainer and facilitator notably for his high degree of emotional intelligence. His career as a storyteller began with a decade of world travel that included visits to more than 50 countries and a 316 day walking trip from Canada to Mexico. Along his itinerant journey, Jordan learned the art of connecting emotionally with strangers, adding to a skill set that already included business administration and design thinking.

Since then, Jordan has worked with Fortune 500 clients, renewable energy startups, hedge funds, tourism destinations and the Royal Canadian Mounted Police, helping make key business messages more engaging, meaningful and clear to their target audiences. He is a popular speaker at conferences and ideas festivals, including the Future of Storytelling Summit, where he spoke in 2015, alongside other speakers Edward Snowden, Al Gore and Margaret Atwood.

Employer Branding Storytelling Training - Jordan Bower