Brand Marketing Storytelling Training is designed for marketing teams whose responsibilities include developing compelling brand identities, planning and executing content strategies across multiple platforms and using all those messages to drive meaningful lead development.
In this training, you’ll learn how to apply same storytelling techniques that have moved human beings for millions of years to increase engagement and impact of your core brand messages.
This workshop is highly experiential. Storytelling concepts are taught using Hollywood movies and other YouTube clips, so participants can see ideas in practice. Lecture time is minimized. Instead, participants use design-thinking exercises to workshop the real marketing challenges they are facing today.
By applying storytelling concepts to marketing challenges in real time, participants leave this workshop with
- a storytelling-infused solution to a current brand challenge, which can be immediately tested with targeted audiences;
- the experience of using storytelling to work through a marketing problem;
- a storytelling framework which can be immediately applied to subsequent brand communications.